Blue Cross and Blue Shield Association Trademarks
Image Trademark

Image Trademark

Filed: August 19, 2005
coffee mugs and cups
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78696252

Image Trademark

Image Trademark

Filed: August 19, 2005
pencils, pens, writing paper, envelopes, announcement cards, [ non-electric pencil sharpeners, ] drawing pads, paper identification…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78696257

Image Trademark

Image Trademark

Filed: August 19, 2005
pencils, pens, writing paper, envelopes, announcement cards, non-electric pencil sharpeners, drawing pads, paper identification…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78696581

BLUE DISTINCTION

BLUE DISTINCTION

Filed: August 26, 2005
Assessing healthcare service provider performance, providing centers for excellence programs, providing specialty care centers…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78701074

BLUE HEALTHCARE BANK

BLUE HEALTHCARE BANK

Administration, financial management and maintenance of health savings accounts, medical savings accounts, health reimbursement…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78714913

HEALTHBENEFIT BANK

HEALTHBENEFIT BANK

Administration, financial management and maintenance of health savings accounts, medical savings accounts, health reimbursement…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78715455

BLUE SOLUTIONS

BLUE SOLUTIONS

Filed: October 10, 2005
comprehensive health care benefit programs, including those rendered through a health maintenance organization, preferred…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78730171

HEALTHY BLUE

HEALTHY BLUE

Filed: October 10, 2005
Providing educational information on the subject of health and wellness
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78730176

BLUE CONNECTIONS

BLUE CONNECTIONS

Educational services, namely, providing educational training seminars to healthcare service providers
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78730178

BLUE ALERT

BLUE ALERT

Filed: October 10, 2005
Educational newsletter in the field of health and insurance
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78730181

THE VALUE OF BLUE

THE VALUE OF BLUE

Filed: November 3, 2005
Prepaid financing and administration of medical, hospital and related health care services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78746183

FEP BLUE VISION

FEP BLUE VISION

Filed: November 3, 2005
Prepaid financing and administration of vision and related health services, namely, physician services, pharmacy services…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78746203

AGELESS HEROES

AGELESS HEROES

Educational services, namely, sponsoring and conducting an awards program to honor and recognize senior citizens for their…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78776970

BLUE SAVER

BLUE SAVER

Filed: February 15, 2006
Offering consumer-driven health care plans, namely, underwriting, administration, financing, and maintenance of consumer…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78815040

BLUE PRECISION

BLUE PRECISION

Filed: March 9, 2006
Health care management and coordination of services, namely, creating, providing, managing and maintaining the business…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78833706

Image Trademark

Image Trademark

Filed: March 9, 2006
playthings, namely, plastic toy animal figurines and stuffed animals
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78833709

Image Trademark

Image Trademark

Filed: March 9, 2006
playthings, namely, plastic toy animal figurines and stuffed animals
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78833713

BEST OF BLUE

BEST OF BLUE

Providing recognition and incentives by the way of awards to demonstrate excellence in advertising and communications in…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78845593

BLUESOURCE

BLUESOURCE

Providing information related to employment benefit programs, namely, retirement, 401(K), disability, retiree health, and…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78872403

WALKING WORKS

WALKING WORKS

Educational services, namely conducting classes and seminars in the fields of health, fitness, diet and lifestyle choices…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78880311

BLUE DISTINCTION CENTERS FOR SPECIALTY CARE

BLUE DISTINCTION CENTERS FOR SPECIALTY CARE

Filed: May 23, 2006
Assessing healthcare service provider performance; providing specialty care centers, namely, conducting quality measurement…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78890544

BLUE DISTINCTION CENTERS

BLUE DISTINCTION CENTERS

Filed: May 23, 2006
Assessing healthcare service provider performance; providing specialty care centers, namely, conducting quality measurement…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78890549

BETTER KNOWLEDGE FOR HEALTHIER LIVES

BETTER KNOWLEDGE FOR HEALTHIER LIVES

Assessing healthcare service provider performance; providing specialty care centers, namely, conducting quality measurement…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78895843

BLUE DISTINCTION PROVIDER MEASUREMENT AND IMPROVEMENT PROGRAM

BLUE DISTINCTION PROVIDER MEASUREMENT AND IMPROVEMENT PROGRAM

Assessing healthcare service provider performance; providing specialty care centers, namely, conducting quality measurement…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78906552

BLUE DISTINCTION PROVIDER MEASUREMENT AND IMPROVEMENT PROGRAM

BLUE DISTINCTION PROVIDER MEASUREMENT AND IMPROVEMENT PROGRAM

Providing centers for excellence programs in the field of healthcare, namely, providing health and medical care information…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78906558

BLUE DISTINCTION CENTERS FOR TRANSPLANTS

BLUE DISTINCTION CENTERS FOR TRANSPLANTS

Filed: June 13, 2006
Assessing healthcare service provider performance; providing specialty care centers, namely, conducting quality measurement…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78906561

BLUE DISTINCTION CENTERS FOR BARIATRIC SURGERY

BLUE DISTINCTION CENTERS FOR BARIATRIC SURGERY

Filed: June 13, 2006
Assessing healthcare service provider performance; providing specialty care centers, namely, conducting quality measurement…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78906564

BLUE DISTINCTION CENTERS FOR CARDIAC CARE

BLUE DISTINCTION CENTERS FOR CARDIAC CARE

Filed: June 13, 2006
Assessing healthcare service provider performance; providing specialty care centers, namely, conducting quality measurement…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78906569

BLUE DISTINCTION HOSPITAL MEASUREMENT AND IMPROVEMENT PROGRAM

BLUE DISTINCTION HOSPITAL MEASUREMENT AND IMPROVEMENT PROGRAM

Assessing healthcare service provider performance; providing specialty care centers, namely, conducting quality measurement…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78906584

MY BLUE COMMUNITY

MY BLUE COMMUNITY

Filed: April 19, 2010
Interactive on-line discussion sites and interactive on-line messaging sites, namely, providing message sending via a website…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 85017269

ASKBLUE MEDICARE YOUR GUIDE TO UNDERSTANDING HEALTHCARE COVERAGE OPTIONS

ASKBLUE MEDICARE YOUR GUIDE TO UNDERSTANDING HEALTHCARE COVERAGE OPTIONS

Filed: April 22, 2010
Providing online information to customers in selecting health insurance products
Owned by: Blue Cross and Blue Shield Association
Serial Number: 85020683

ASKBLUE SU GUIA PERSONAL PARA SUS OPCIONES DE SEGURO DE SALUD

ASKBLUE SU GUIA PERSONAL PARA SUS OPCIONES DE SEGURO DE SALUD

Filed: June 28, 2010
providing online information to customers in selecting health insurance products
Owned by: Blue Cross and Blue Shield Association
Serial Number: 85072932

INREACH

INREACH

insurance services, namely, health insurance underwriting services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 85106809

ASKBLUE HEALTHCARE REFORM YOUR PERSONAL GUIDE TO UNDERSTANDING THE BASICS OF REFORM

ASKBLUE HEALTHCARE REFORM YOUR PERSONAL GUIDE TO UNDERSTANDING THE BASICS OF REFORM

Providing online insurance information to support customers in learning about healthcare reform
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 85110592

ASKBLUE

ASKBLUE

Providing an interactive web site featuring insurance product information
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 85116772

GOOD HEALTH CLUB

GOOD HEALTH CLUB

Filed: September 1, 2010
providing health information on the subjects of childhood obesity and diabetes prevention
Owned by: Blue Cross and Blue Shield Association
Serial Number: 85120501

GOOD HEALTH CLUB

GOOD HEALTH CLUB

Filed: September 1, 2010
providing health information on the subjects of childhood obesity and diabetes prevention
Owned by: Blue Cross and Blue Shield Association
Serial Number: 85120503

GOOD HEALTH CLUB

GOOD HEALTH CLUB

Filed: September 1, 2010
providing health information on the subjects of childhood obesity and diabetes prevention
Owned by: Blue Cross and Blue Shield Association
Serial Number: 85120505

ASKBLUE HEALTHCARE REFORM SU GUIA PERSONAL DE INFORMACION GENERAL SOBRE LA REFORMA DEL SISTEMA DE SALUD

ASKBLUE HEALTHCARE REFORM SU GUIA PERSONAL DE INFORMACION GENERAL SOBRE LA REFORMA DEL SISTEMA DE SALUD

Providing online insurance information to support customers in learning about healthcare reform
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 85212237

CALLBLUE

CALLBLUE

Filed: February 17, 2011
insurance lead generation services, namely, connecting consumers via telephone to insurance companies for information on…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 85244644