BLUE CROSS AND BLUE SHIELD ASSOCIATION Trademarks
BLUE PRINT FOR HEALTH

BLUE PRINT FOR HEALTH

Filed: July 2, 1952
QUARTERLY MAGAZINE
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 71632064

Image Trademark

Image Trademark

Filed: October 6, 1952
UNDERWRITING, ON A PREPAYMENT BASIS, THE EXPENSE TO THE PATIENT OF MEDICAL CARE AND UNDERWRITING THE DOCTOR'S EXPENSE IN…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 71636199

Image Trademark

Image Trademark

Filed: July 21, 1954
UNDERWRITING, ON A PREPAYMENT BASIS, THE EXPENSE TO THE PATIENT OF MEDICAL CARE AND UNDERWRITING THE DOCTOR'S EXPENSE IN…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 71670326

Image Trademark

Image Trademark

Filed: December 5, 1972
PREPAID FINANCING OF HOSPITAL AND HEALTH CARE SERVICES
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 72442919

Image Trademark

Image Trademark

Filed: March 1, 1973
PRE-PAID FINANCING OF HOSPITAL AND HEALTH CARE SERVICES
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 72450146

Image Trademark

Image Trademark

Filed: January 9, 1974
HEALTH CARE CLAIM PAYMENT SERVICES-NAMELY, PROVIDING FOR PAYMENT FOR HEALTH CARE CLAIMS WHERE THE SERVICES ARE RENDERED…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73010547

CUSTOMCARE

CUSTOMCARE

Filed: May 14, 1974
ADMINISTERING GROUP HEALTH INSURANCE FOR OTHERS
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73021424

Image Trademark

Image Trademark

Filed: May 27, 1975
PREPAID FINANCING AND ADMINISTRATION OF MEDICAL, HOSPITAL AND RELATED HEALTH SERVICES
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73053440

Image Trademark

Image Trademark

Filed: May 27, 1975
INDICATING MEMBERSHIP IN APPLICANT
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73053441

BLUE SHIELD

BLUE SHIELD

Filed: May 27, 1975
PREPAID FINANCING AND ADMINISTRATION OF MEDICAL, HOSPITAL AND RELATED HEALTH SERVICES
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73053442

BLUE SHIELD

BLUE SHIELD

Filed: May 27, 1975
INDICATING MEMBERSHIP IN APPLICANT
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73053443

Image Trademark

Image Trademark

Filed: April 5, 1976
BOOKLETS DEALING WITH HEALTH CARE BENEFITS
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73082826

CARRY THE CARING CARD

CARRY THE CARING CARD

Filed: November 10, 1983
Prepaid Financing and Administration of Medical, Hospital, Dental and Related Health Care Services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73452340

Image Trademark

Image Trademark

Filed: August 29, 1985
HOME HEALTHCARE SERVICES, PREVENTIVE HEALTHCARE SERVICES, HEALTH CARE SERVICES RENDERED THROUGH A HEALTH MAINTENANCE ORGANIZATION…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73555890

BLUE SHIELD

BLUE SHIELD

Filed: August 29, 1985
HOME HEALTHCARE SERVICES, PREVENTIVE HEALTHCARE SERVICES, HEALTH CARE SERVICES RENDERED THROUGH A HEALTH MAINTENANCE ORGANIZATION…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73555891

BLUE CROSS

BLUE CROSS

Filed: August 29, 1985
HOME HEALTHCARE SERVICES, PREVENTIVE HEALTHCARE SERVICES, HEALTH CARE SERVICES RENDERED THROUGH A HEALTH MAINTENANCE ORGANIZATION…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73555892

TRUE BLUE

TRUE BLUE

Filed: December 2, 1985
PREPAID FINANCING AND ADMINISTRATION OF MEDICAL, HOSPITAL AND RELATED HEALTH SERVICES
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73571742

THE BLUES

THE BLUES

Filed: March 18, 1986
PREPAID HEALTH CARE AND BENEFIT PLAN ADMINISTRATION SERVICES
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73589141

BLUE CHIP

BLUE CHIP

Filed: May 6, 1986
DATA PROCESSING SERVICES IN THE FIELD OF MEDICAL INFORMATION AND PATIENT HISTORIES
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73597270

Image Trademark

Image Trademark

Filed: May 27, 1986
A.M./F.M. STEREO RECEIVERS WITH HEADPHONES, CASSETTE TAPE PLAYERS WITH HEADPHONES, CALCULATORS, AND THERMOMETERS
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73600805

YOUR HEALTHY BEST

YOUR HEALTHY BEST

Filed: November 3, 1986
EXERCISE AND NUTRITIONAL DIARIES AND NEWSLETTERS, BROCHURES AND BOOKLETS PERTAINING TO HUMAN HEALTH AND FITNESS
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73628324

Image Trademark

Image Trademark

Filed: April 4, 1988
EDUCATIONAL BOOKS, BINDERS, PRINTED FORMS, BUSINESS FORMS, TRADE JOURNALS, NOTEBOOKS, WRITING PAPER, ENVELOPES, PENS AND…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73720589

BLUE SHIELD

BLUE SHIELD

Filed: April 1, 1988
EDUCATIONAL BOOKS, BINDERS, PRINTED FORMS, BUSINESS FORMS, TRADE JOURNALS, NOTEBOOKS, WRITING PAPER, ENVELOPES, PENS AND…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73722373

MATURITY MATTERS

MATURITY MATTERS

Filed: April 17, 1989
NEWSLETTER ON HEALTH CARE DIRECTED PRIMARILY TO SENIOR CITIZENS
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73793940

CLASSIC BLUE

CLASSIC BLUE

Filed: November 28, 1989
PROVIDING HEALTH AND MEDICAL BENEFITS TO SUBSCRIBERS THROUGH PREPAID PLANS
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74005751

PREFERRED CARE-USA

PREFERRED CARE-USA

Filed: January 8, 1990
administration and financing of prepaid health care plans
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74016986

CUSTOM CARE-USA

CUSTOM CARE-USA

Filed: January 8, 1990
prepaid health care insurance and administrative services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74017182

BLUE CROSS AND BLUE SHIELD ASSOCIATION

BLUE CROSS AND BLUE SHIELD ASSOCIATION

Filed: January 16, 1990
PREPAID FINANCING AND ADMINISTRATION OF MEDICAL, HOSPITAL AND RELATED HEALTH CARE SERVICES
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74019210

BLUE CROSS AND BLUE SHIELD ASSOCIATION

BLUE CROSS AND BLUE SHIELD ASSOCIATION

Filed: January 16, 1990
educational books, binders, printed forms, trade journals, newsletters, notebooks, pens and pencils
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74019562

Image Trademark

Image Trademark

Filed: May 7, 1990
health related newsletters
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74056227

BLUE CROSS

BLUE CROSS

Filed: May 24, 1991
educational books, binders, trade journals, and newsletters in the field of health and insurance; printed forms, notebooks…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74169913

Image Trademark

Image Trademark

Filed: July 22, 1991
health care services rendered through a health maintenance organization; namely, physician services, dental services, hospital…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74187011

Image Trademark

Image Trademark

Filed: July 22, 1991
health care services rendered through a health maintenance organization; namely, physician services, dental services, hospital…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74187033

BLUE CROSS AND BLUE SHIELD ASSOCIATION

BLUE CROSS AND BLUE SHIELD ASSOCIATION

Filed: April 17, 1992
association services; namely, promoting the delivery of quality, cost effective health care by health care plans
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74266704

Image Trademark

Image Trademark

Filed: April 24, 1992
association services; namely, promoting the interest of providing quality, cost effective health care
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74268723

Image Trademark

Image Trademark

Filed: April 24, 1992
association services; (namely, promoting the delivery of quality, cost effective, health care)
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74269014

BLUE CHOICE

BLUE CHOICE

Filed: August 3, 1992
prepaid financing and administration of medical, hospital and related health services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74300887

SUPER BLUE

SUPER BLUE

Filed: August 31, 1992
health care; namely, assisting individuals with stress management, weight management, assertiveness training, biofeedback…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74309122

SUPER BLUE

SUPER BLUE

Filed: September 1, 1992
preferred provider health care services and administration of prepaid financing of hospital and related health services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74309886

BLUECROSS BLUESHIELD ASSOCIATION

BLUECROSS BLUESHIELD ASSOCIATION

Filed: October 9, 1992
brochures, books and newsletters relating to the health care industry; pens, pencils and binders
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74321219