Blue Cross and Blue Shield Association Trademarks
BLUES BEAT

BLUES BEAT

Filed: May 2, 1996
newsletter concerning prepaid health care organizations
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75098085

DENTAL BLUE

DENTAL BLUE

Filed: July 3, 1996
prepaid financing and administration of dental and related health services, namely, physician services, pharmacy services…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75129490

FEDERAL DENTAL BLUE

FEDERAL DENTAL BLUE

Filed: July 3, 1996
prepaid financing and administration of dental and related health services, namely, physician services, pharmacy services…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75129492

SCS STRATEGIC CONSULTING SERVICES THE VALUE OF INSIGHT

SCS STRATEGIC CONSULTING SERVICES THE VALUE OF INSIGHT

Filed: November 6, 1996
consulting services in the field of healthcare financing, management and business development
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75193796

HMSA

HMSA

Filed: January 21, 1997
prepared financing and administration of medical, hospital and related health care services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75228452

BLUE CROSS AND BLUE SHIELD ASSOCIATION

BLUE CROSS AND BLUE SHIELD ASSOCIATION

Filed: February 7, 1997
health care and wellness educational books, binders, printed forms, health care and wellness trade journals, health care…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75238176

BLUE CROSS AND BLUE SHIELD ASSOCIATION

BLUE CROSS AND BLUE SHIELD ASSOCIATION

Filed: February 7, 1997
prepaid financing and administration of medical, hospital and related health care services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75238198

SENIOR BLUE

SENIOR BLUE

Filed: March 5, 1997
prepaid financing and administration of medical, hospital and related health care services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75252143

BLUE HEALTH CONNECTION

BLUE HEALTH CONNECTION

Filed: April 1, 1997
prepaid financing and administration of medical, hospital and related health care services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75267508

BLUE DIRECT

BLUE DIRECT

Filed: April 1, 1997
prepaid financing and administration of medical, hospital and related health care services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75267521

Image Trademark

Image Trademark

Filed: April 1, 1997
insurance, namely, underwriting in the field of workers compensation with or without a managed care component
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75267653

Image Trademark

Image Trademark

Filed: April 1, 1997
insurance, namely, underwriting in the field of workers compensation with or without a managed care component
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75267697

SHIELD CONNECTION

SHIELD CONNECTION

Filed: June 5, 1997
newsletters concerning provider participation in prepaid healthcare plans and healthcare delivery
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75304231

BLUE REWARDS

BLUE REWARDS

Filed: August 25, 1997
development and administration of group purchasing programs as a value added benefit of membership or participation in comprehensive…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75346368

BLUE CROSS BLUESHIELD PPO 06/01/00 CHRIST HILL IDENTIFICATION NO. XYZ123456789 GROUP NO. 7654321 567

BLUE CROSS BLUESHIELD PPO 06/01/00 CHRIST HILL IDENTIFICATION NO. XYZ123456789 GROUP NO. 7654321 567

Filed: September 30, 1997
prepaid financing and administration of medical, hospital, and related health care services outside the service area of…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75365737

BLUECARD WORLDWIDE

BLUECARD WORLDWIDE

Filed: September 30, 1997
prepaid financing and administration of medical, hospital and related health care services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75365765

WWW.BLUECARES.COM

WWW.BLUECARES.COM

Filed: October 14, 1997
providing information on global computer networks concerning prepaid financing and administration of medical, hospital and…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75372075

BLUEWEB

BLUEWEB

Filed: October 14, 1997
Electronic transmission of data and documents concerning underwriting and administered programs for healthcare, medical,…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75372093

BLUESCONNECT

BLUESCONNECT

Filed: October 29, 1997
insurance and financial services, and for comprehensive health care benefit programs, prepaid financing and administration…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75381449

BLUES NET

BLUES NET

Filed: April 10, 1998
Advertising and Business, and for prepaid financing and administration of medical, hospital and related health care services…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75466172

WWW.FEPBLUE.ORG

WWW.FEPBLUE.ORG

Filed: May 8, 1998
prepaid financing and administration of medical, hospital and related health care services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75482219

BLUEANN EWE

BLUEANN EWE

Filed: May 29, 1998
health insurance underwriting and administration
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75495262

CARING FOR THE HUMAN SPIRIT

CARING FOR THE HUMAN SPIRIT

prepaid financing and administration of medical, hospital and related health care services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75736709

YOUR MIND. YOUR BODY. YOUR SPIRIT. YOUR HEALTH.

YOUR MIND. YOUR BODY. YOUR SPIRIT. YOUR HEALTH.

pre-paid financing and administration of hospital, medical and health care services, healthcare insurance services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 76073685

THEIR MIND. THEIR BODY. THEIR SPIRIT. THEIR HEALTH.

THEIR MIND. THEIR BODY. THEIR SPIRIT. THEIR HEALTH.

pre-paid financing and administration of hospital, medical and health care services, healthcare insurance services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 76073990

Image Trademark

Image Trademark

Filed: May 3, 2001
newsletters pertaining to health and insurance
Owned by: Blue Cross and Blue Shield Association
Serial Number: 76250527

BLUE OPTIONS

BLUE OPTIONS

Filed: May 25, 2001
prepaid financing and administration of medical, hospital and related health care services; health insurance
Owned by: Blue Cross and Blue Shield Association
Serial Number: 76262686

BLUE ACCESS

BLUE ACCESS

Filed: May 25, 2001
prepaid financing and administration of medical, hospital and related health care services; health insurance
Owned by: Blue Cross and Blue Shield Association
Serial Number: 76262688

NETWORK BLUE

NETWORK BLUE

Filed: May 25, 2001
prepaid financing and administration of medical, hospital and related health care services; health insurance
Owned by: Blue Cross and Blue Shield Association
Serial Number: 76262689

BLUEEXCHANGE

BLUEEXCHANGE

Filed: March 8, 2002
Providing health care insurance information services through a private electronic information exchange enabling the administration…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 76380343

BLUEANGEL

BLUEANGEL

Filed: June 3, 2003
Charitable fundraising services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 76519132

WALKING WORKS

WALKING WORKS

Filed: June 27, 2003
Educational services, namely conducting classes and seminars in the fields of health, fitness, diet and lifestyle choices…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 76526638

BLUE QUALITY CENTERS FOR TRANSPLANT

BLUE QUALITY CENTERS FOR TRANSPLANT

Providing quality review and accreditation, namely, analyzing and evaluating the performance of medical institutions that…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 76534836

BLUE PERKS

BLUE PERKS

Filed: November 25, 2003
Development and administration of group purchasing programs as a value added benefit of membership or participation in insurance…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 76561784

BLUEWORKS

BLUEWORKS

Educational services; namely providing educational information, and programs to others on the subject of healthcare costs…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 76570527

BLUE LEARNING CENTER

BLUE LEARNING CENTER

Filed: February 13, 2004
Electronic transmission of data and documents concerning training in the fields of underwriting and administered programs…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 76575393

FEDERAL EMPLOYEE PROGRAM

FEDERAL EMPLOYEE PROGRAM

Filed: February 19, 2004
prepaid financing and administration of medical, hospital and related health care services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 76576342

BLUE CARE CONNECTION

BLUE CARE CONNECTION

Filed: October 6, 2006
Health care services, namely, disease management programs and wellness programs
Owned by: Blue Cross and Blue Shield Association
Serial Number: 77015376

NATIONAL WALK @ LUNCH DAY

NATIONAL WALK @ LUNCH DAY

Promoting the public awareness of the health benefits of exercise by conducting annual nationwide walking events
Owned by: Blue Cross and Blue Shield Association
Serial Number: 77048611

BLUE LABOR BASICS

BLUE LABOR BASICS

Educational services, namely providing on-line training, and on-line educational courses in the field of working with organized…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 77095431