Image Trademark
Filed: August 1, 1983
Prepaid Financing and Administration of Dental and Related Health Care Services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 73437190
HMO-USA
Filed: January 8, 1990
health care services rendered through a health maintenance organization; namely, physician services, dental services, hospital…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74016988
BLUE CROSS
Filed: April 16, 1990
prepaid financing and administration of medical, hospital and related health services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74048934
Image Trademark
Filed: April 16, 1990
prepaid financing, and administration thereof, of dental, hospital and related health care services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74049148
Image Trademark
Filed: May 4, 1990
healthcare newsletter
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74055846
BLUE CROSS AND BLUE SHIELD STRAIGHT TALK
Filed: May 4, 1990
newsletters relating to health insurance coverage and health issues
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74055847
BLUE CROSS PLAN
Filed: May 11, 1990
prepaid financing and administration of medical, hospital and related health services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74057921
BLUE SHIELD
Filed: January 21, 1994
underwriting, financing, administration, and brokerage of life insurance
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74480772
Image Trademark
Filed: January 21, 1994
underwriting, financing, administration, and brokerage of life insurance
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74480773
BLUE CROSS
Filed: January 21, 1994
underwriting, financing, administration, and brokerage of life insurance
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74480794
Image Trademark
Filed: January 21, 1994
underwriting, financing, administration, and brokerage of life insurance
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74480795
BABY BLUEPRINTS
Filed: October 21, 1994
educational books [ and newsletter ] in the field of pre-natal health care [ ; printed forms, posters, coupons, notebooks…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74589191
BABY BLUEPRINTS
Filed: October 24, 1994
administration of pre-paid pre-natal health care plans
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74590146
BLUE ADVANTAGE
Filed: November 2, 1994
health care services rendered through a health maintenance organization, namely physician services, dental services, hospital…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74593923
ADVANTAGE BLUE
Filed: November 2, 1994
prepaid financing and administration of medical, hospital and health related services rendered through a point of service…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74593925
BLUE CARE
Filed: November 2, 1994
health care services rendered through a health maintenance organization, namely physician services, dental services, hospital…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74594033
DIRECT BLUE
Filed: November 7, 1994
prepaid financing and administration of coverage programs for medical, hospital and related health services, namely physician…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74595647
SELECT BLUE
Filed: November 7, 1994
prepaid financing and administration of medical, hospital and related health services, namely physician services, hospital…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74595650
BLUE SELECT
Filed: November 7, 1994
prepaid financing and administration of medical, hospital and related health services, namely physician services, hospital…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74595780
BLUE PLUS
Filed: November 18, 1994
health care services rendered through a health maintenance organization, namely physician, dental, hospital, home health…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74600379
PRIME BLUE
Filed: November 21, 1994
prepaid financing and administration of health care services, namely dental, diagnostic and preventive services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74601343
NEW BLUE
Filed: November 21, 1994
prepaid financing and administration of medical and hospital services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74601344
BLUE PRINT
Filed: November 21, 1994
educational newsletter, in the field of health and insurance
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74601729
BLUE LINE
Filed: December 5, 1994
educational newsletter in the field of health and insurance
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74606649
BLUE LINE
Filed: December 5, 1994
telephone information services designed to provided physicians, hospitals, pharmacies and other health providers with access…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74606650
BLUE TRADITIONAL
Filed: December 8, 1994
prepaid financing and administration of medical, hospital and health related services, namely physician services, pharmacy…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74608624
BLUE PREFERRED
Filed: December 8, 1994
prepaid financing and administration of medical, hospital and health related services, namely physician services, pharmacy…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74608660
PRIMARY BLUE
Filed: December 9, 1994
prepaid financing and administration of medical, hospital and health related services, namely physician services, hospital…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74608835
BLUE CHOICE
Filed: December 9, 1994
comprehesive health care benefit program, rendered through a health maintenance organization, namely physician, dental,…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74608836
BLUES NEWS
Filed: December 9, 1994
educational newsletter in the field of health and insurance
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74608837
PREFERRED BLUE MILLION
Filed: December 9, 1994
prepaid financing and administration of medical, hospital and related health services, namely physician services, pharmacy…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74608838
PREFERRED BLUE
Filed: December 9, 1994
comprehensive health care program rendered through a health maintenance organization, namely physician, dental, hospital…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74609166
BLUE FLEX
Filed: December 9, 1994
prepaid financing and administration of medical, hospital and related health services, namely physician services, pharmacy…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74609264
BLUE BASIC
Filed: December 16, 1994
prepaid financing and adminsistration of medical, hospital and health related services, namely physician services, pharmacy…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74611945
PREFERRED CARE BLUE
Filed: December 27, 1994
prepaid financing and administration of medical, hospital and related health services, including physician services, [pharmacy…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74615462
PPO
Filed: December 15, 1995
prepaid financing and administration of hospital, medical and health care services for traveling subscribers
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75033208
NOW, HOME IS WHERE THE CARD IS
Filed: January 11, 1996
prepaid financing and administration of hospital medical and health care services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75041577
CUSTOMBLUE
Filed: January 16, 1996
prepaid financing and administration of medical, hospital, and related health care services
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75043753
BLUESCRIPT
Filed: February 14, 1996
administration of prepaid pharmacy plans which include provision of durable medical equipment
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75057697
AWAY FROM HOME CARE
Filed: April 29, 1996
prepaid financing and administration of medical, hospital, and related health care services outside the service area of…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 75096180
