BLUE CROSS AND BLUE SHIELD ASSOCIATION Trademarks
BUILDING A HEALTHY AMERICA

BUILDING A HEALTHY AMERICA

Filed: December 7, 1992
publications; namely, newsletters in the health care industry
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74337618

BASIC BLUE

BASIC BLUE

Filed: December 7, 1992
prepaid financing and administration of medical, hospital, and related health care services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74337755

BLUE CHOICE

BLUE CHOICE

Filed: September 10, 1993
prepaid financing and administration of medical, hospital and related health services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74434020

EDI USA

EDI USA

Filed: December 27, 1993
health care coverage services; namely, promoting the delivery of quality, cost effective, health care processing services…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74451427

EDI USA

EDI USA

Filed: December 27, 1993
printed material dealing with promoting the delivery of quality, cost effective, health care processing services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74451428

EDI USA

EDI USA

Filed: December 27, 1993
health care coverage services; namely, promoting the delivery of quality, cost effective, health care processing services…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74451429

SUPER BLUE

SUPER BLUE

Filed: November 23, 1993
administration of prepaid financing of hospital and related healthcare services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74462398

Image Trademark

Image Trademark

Filed: January 21, 1994
underwriting, financing, administration, and brokerage of life insurance
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74480796

Image Trademark

Image Trademark

Filed: January 21, 1994
underwriting, financing, administration, and brokerage of life insurance
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74480797

LIVE LONG. LIVE WELL.

LIVE LONG. LIVE WELL.

Filed: April 13, 1994
prepaid financing and administration of health care services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74512259

ACCEPTED COAST TO COAST AS AMERICA'S UNRIVALED SYMBOLS OF HEALTH

ACCEPTED COAST TO COAST AS AMERICA'S UNRIVALED SYMBOLS OF HEALTH

Filed: April 13, 1994
prepaid financing and administration of hospital, medical and health care services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74512260

LIVE LONG LIVE WELL

LIVE LONG LIVE WELL

Filed: April 13, 1994
health care services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74512261

Image Trademark

Image Trademark

Filed: July 8, 1994
association services, namely promoting the delivery of quality, cost-effective, health care
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74547375

EDI USA

EDI USA

Filed: August 12, 1994
printed material, namely pamphlets, brochures, and advertisements dealing with promoting the delivery of quality cost effective…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74560457

EDI USA

EDI USA

Filed: August 12, 1994
health care claims processing services, namely electronic processing of insurance claims, payment data, and claims remittance…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74560458

BLUECARD

BLUECARD

Filed: October 4, 1994
prepaid financing and administration of hospital, medical and health care services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74582321

HMO BLUE

HMO BLUE

Filed: October 20, 1994
pre-paid financing and administration of health care services rendered through a health maintenance organization
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74587989

BLUE NET

BLUE NET

Filed: November 2, 1994
data processing of electronic claims for health care providers
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74593924

BLUE CARE

BLUE CARE

Filed: November 2, 1994
prepaid financing and administration of medical, hospital and related health services, namely physician services, dental…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74594032

SUPER BLUE PLUS

SUPER BLUE PLUS

Filed: November 21, 1994
prepaid financing and administration of medical, hospital and related heath services, through a preferred provider program…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74601345

BLUE MILLION PREFERRED

BLUE MILLION PREFERRED

Filed: December 9, 1994
prepaid financing and administration of medical, hospital and health related services, namely physician services, pharmacy…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74608834

FLEXI-BLUE

FLEXI-BLUE

Filed: December 9, 1994
prepaid financing and administration of medical, hospital and related health services, including physician services, hospital…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74609168

HEALTHFLEX BLUE

HEALTHFLEX BLUE

Filed: December 15, 1994
prepaid financing and administration of medical, hospital and health related services, namely physician services, pharmacy…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74611540

BLUE SHIELD ADVANTAGE

BLUE SHIELD ADVANTAGE

Filed: December 27, 1994
prepaid financing and administration of medical, hospital and health related services, namely physician services, pharmacy…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74615016

HEALTH SHIELD

HEALTH SHIELD

Filed: December 27, 1994
prepaid financing and administration of medical, hospital and related health services, namely preventive care visits, physician…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74615234

BLUE CHOICE FOR SENIORS

BLUE CHOICE FOR SENIORS

Filed: December 30, 1994
prepaid financing and administration of medical, hospital and related health services for senior citizens, including physician…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74616919

EDIUSA

EDIUSA

Filed: June 26, 1995
health care claims processing services, namely electronic processing of insurance claims, payment data, and claims remittance…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74693426

1-800-BLUECARD

1-800-BLUECARD

Filed: November 7, 1995
prepaid financing and administration of hospital, medical and health care services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75019703

WHAT IF?

WHAT IF?

Filed: November 7, 1995
prepaid financing and administration of hospital, medical and health care services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75019705

MEDICARE BLUE USA

MEDICARE BLUE USA

Filed: December 15, 1995
prepaid financing and administration of medical, hospital and related health services, namely, physician services, pharmacy…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75033140

BLUEPOINT

BLUEPOINT

Filed: January 16, 1996
prepaid financing and administration of medical, hospital, and related health care services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75042941

POS

POS

Filed: January 31, 1996
prepaid financing and administration of medical, hospital, and related health care services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75050608

HMO

HMO

Filed: January 31, 1996
prepaid financing and administration of medical, hospital, and related health care services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75050609

Image Trademark

Image Trademark

Filed: February 14, 1996
printed material, namely, pamphlets and brochures regarding quality cost-effective health care and health care prepayment…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75057839

BLUECARES

BLUECARES

Filed: March 1, 1996
providing information on global computer networks concerning prepaid financing and administration of medical, hospital,…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75065978

WWW.BLUECARES

WWW.BLUECARES

Filed: March 1, 1996
providing information on global computer networks concerning prepaid financing and administration of medical, hospital,…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75065988

MEDICARE BLUE USA

MEDICARE BLUE USA

Filed: April 18, 1996
comprehensive health care benefit program, namely, physician, dental, hospital, home health care, preventive health treatment…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75090476

WWW.BLUESHIELD

WWW.BLUESHIELD

Filed: May 2, 1996
providing information on the global computer communications networks concerning prepaid financing and administration of…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75097509

WWW.BLUECROSS

WWW.BLUECROSS

Filed: May 2, 1996
providing information on global computer communications networks concerning prepaid financing and administration of medical…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75098086