BLUE CROSS AND BLUE SHIELD ASSOCIATION Trademarks
CARD WITH HANDLE DESIGN ONLY

CARD WITH HANDLE DESIGN ONLY

Filed: October 9, 1996
prepaid financing and administration of medical, hospital, and related health care services outside the service area of…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75179812

HMO BLUE USA

HMO BLUE USA

Filed: December 9, 1996
prepaid financing and administration of medical, hospital and related health care services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75209793

1-800-244-BLUE

1-800-244-BLUE

Filed: December 23, 1996
prepaid financing and administration of medical, hospital and related health care services; insurance and financial services…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75217685

1-888-2-BUY-BLUE

1-888-2-BUY-BLUE

Filed: January 2, 1997
prepaid financing and administration of medical, hospital, and related health care services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75220516

MATURITY MATTERS

MATURITY MATTERS

Filed: February 12, 1997
newsletter on health care directed primarily to senior citizens
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75240793

BLUE QUALITY CENTERS

BLUE QUALITY CENTERS

Filed: April 1, 1997
prepaid financing and administration of medical, hospital and related health care services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75267454

BLUECARD ELIGIBILITY

BLUECARD ELIGIBILITY

Filed: April 1, 1997
prepaid financing and administration of medical, hospital and related health care services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75267456

BLUECARD INFORMATION NETWORK

BLUECARD INFORMATION NETWORK

Filed: April 1, 1997
prepaid financing and administration of medical, hospital and related health care services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75267500

BLUECARD ACCESS

BLUECARD ACCESS

Filed: April 1, 1997
prepaid financing and administration of medical, hospital and related health care services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75267509

WHAT IF YOU DIDN'T HAVE TO WORRY ABOUT HEALTH CARE?

WHAT IF YOU DIDN'T HAVE TO WORRY ABOUT HEALTH CARE?

Filed: April 1, 1997
prepaid financing and administration of medical, hospital and related health care services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75267680

REACHING FOR THE BEST IN CARE

REACHING FOR THE BEST IN CARE

Filed: April 1, 1997
prepaid financing and administration of medical, hospital and related health care services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75267766

BLUE FIRST

BLUE FIRST

Filed: April 1, 1997
comprehensive health care benefit programs, featuring health maintenance organizations, namely, physician, dental, hospital…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75267907

MSA BLUE

MSA BLUE

Filed: April 1, 1997
prepaid financing and administration of medical, hospital and related health care services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75267908

BLUE TRACK

BLUE TRACK

Filed: April 1, 1997
prepaid financing and administration of medical, hospital and related health care services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75267909

AGELESS HEROES

AGELESS HEROES

Filed: November 21, 1997
educational [ and entertainment ] services, namely, [ conducting seminars in the areas of health, aging, exercise, and nutrition…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75394662

BLUE & YOU

BLUE & YOU

Filed: May 29, 1998
health insurance underwriting and administration
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75495263

AGELESS HEROES

AGELESS HEROES

Education and entertainment services, namely sponsoring and conducting an awards program for the purpose of recognizing…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 76017591

Image Trademark

Image Trademark

Filed: July 20, 2000
pre-paid financing and administration of hospital, medical and health care services for traveling subscribers, and healthcare…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 76093158

BLUEANGEL

BLUEANGEL

charitable fundraising services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 76103249

BLUE ANGEL

BLUE ANGEL

Charitable fundraising services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 76111813

THE BLUECROSS BOWL

THE BLUECROSS BOWL

Filed: September 14, 2000
promoting the sports competition of others, namely the Tennessee high school football championship
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 76127508

WALKING WORKS THE BLUE PROGRAM FOR A HEALTHIER AMERICA

WALKING WORKS THE BLUE PROGRAM FOR A HEALTHIER AMERICA

Educational services, namely conducting classes and seminars in the fields of health, fitness, diet and lifestyle choices…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 76525726

HEALTHY COMPETITION IS DRUG FREE

HEALTHY COMPETITION IS DRUG FREE

Conducting public awareness campaigns and sponsoring public events to raise awareness on the risks associated with the use…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 76539667

TURN TO BLUE

TURN TO BLUE

underwriting and administration of health insurance
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 77025327

IN REACH

IN REACH

Insurance services, namely, health insurance underwriting services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 77046448

NATIONAL WALK @ LUNCH DAY

NATIONAL WALK @ LUNCH DAY

Educational services, namely, conducting annual nationwide walking events which promote the health benefits of exercise
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 77048632

NATIONAL WALK AT LUNCH DAY

NATIONAL WALK AT LUNCH DAY

Educational services, namely, conducting annual nationwide walking events which promote the health benefits of exercise
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 77048636

INREACH

INREACH

Insurance services, namely, health insurance underwriting services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 77068612

GIANT STEP HEALTH INFORMATION

GIANT STEP HEALTH INFORMATION

Products and services in the healthcare field
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 77129390

AMBITUS HEALTH INFORMATION

AMBITUS HEALTH INFORMATION

Products and services in the healthcare field
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 77129395

HEALTHLASTIC INFORMATION SOLUTIONS

HEALTHLASTIC INFORMATION SOLUTIONS

Products and services in the healthcare field
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 77129398

BLUECROSS BLUESHIELD VENTURES, INC.

BLUECROSS BLUESHIELD VENTURES, INC.

Financial services, namely, venture capital funding services to emerging and start-up companies
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 77529297

BLUECROSS BLUESHIELD VENTURES, INC. AN IDENPENDENT LICENSEE OF THE BLUE CROSS AND BLUE SHIELD ASSOCIATION

BLUECROSS BLUESHIELD VENTURES, INC. AN IDENPENDENT LICENSEE OF THE BLUE CROSS AND BLUE SHIELD ASSOCIATION

financial services, namely, venture capital funding services to emerging and start-up companies
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 77536056

BLUE GLOBAL SOLUTIONS

BLUE GLOBAL SOLUTIONS

Prepaid financing and administration of medical, hospital and related health care services, namely, comprehensive health…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 77576907

WWW.BLUEBANK.COM

WWW.BLUEBANK.COM

Providing information on global computer network concerning administration, financial management and maintenance of health…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 77632321

BLUE BANK

BLUE BANK

Administration, financial management and maintenance of health savings accounts, medical savings accounts, health reimbursement…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 77632324

BLUE ADVISOR

BLUE ADVISOR

Providing medical information, consultancy and advisory services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 77673124

BLUE DISTINCTION CENTER FOR KNEE AND HIP SURGERY

BLUE DISTINCTION CENTER FOR KNEE AND HIP SURGERY

assessing healthcare service provider performance; providing specialty care centers, namely, conducting quality measurement…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 77679682

BLUE & YOU

BLUE & YOU

Filed: April 7, 2009
magazine in the field of healthcare and wellness
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 77708203

ASKYOURBLUE YOUR PERSONAL GUIDE TO HEALTHCARE COVERAGE OPTIONS

ASKYOURBLUE YOUR PERSONAL GUIDE TO HEALTHCARE COVERAGE OPTIONS

providing online information to customers in selecting health insurance products
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 77770021