Teachers Insurance and Annuity Association of America Trademarks
COLLEGE RETIREMENT EQUITIES FUND

COLLEGE RETIREMENT EQUITIES FUND

Filed: January 16, 1990
Administering and underwriting insurance and retirement plans for others
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 74019300

LIVING CHOICES

LIVING CHOICES

Filed: October 13, 1992
administering and underwriting insurance services for others
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 74321813

TIAA CREF

TIAA CREF

Filed: June 7, 2001
UNDERWRITING AND ADMINISTERING INSURANCE, NAMELY, LIFE, HEALTH AND ANNUITIES; PROVIDING FINANCIAL SERVICES, NAMELY, INVESTMENT…
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 76268369

TIAA-CREF

TIAA-CREF

Filed: July 3, 2002
Underwriting and administering insurance, namely, life [, health ] and annuities; providing financial services, namely,…
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 76427425

TIAA-CREF INSTITUTE

TIAA-CREF INSTITUTE

Filed: July 15, 2002
conducting, business research in order to foster better understanding, decision-making and innovation by policymakers, researchers…
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 76430783

TIAA-CREF INVESTMENT SOLUTIONS

TIAA-CREF INVESTMENT SOLUTIONS

Filed: July 26, 2002
marketing of mutual funds
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 76434664

CREF SOCIAL CHOICE ACCOUNT

CREF SOCIAL CHOICE ACCOUNT

Filed: November 17, 2003
Administering and funding insurance and retirement plans for others
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 76562706

TIAA-CREF ASSET MANAGEMENT

TIAA-CREF ASSET MANAGEMENT

Investment asset management primarily directed to institutional customers through a range of separate accounts and commingled…
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 76578913

ADVANCE

ADVANCE

Magazines and Periodicals directed to retirement plan participants and concerning financial and insurance information as…
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 76587485

PROCEEDS PLUS

PROCEEDS PLUS

Insurance administration, namely providing to beneficiaries of life insurance and annuities a settlement option consisting…
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 76590241

POWEROF.ORG

POWEROF.ORG

underwriting and administering insurance, namely, life, health and annuities; providing financial services, namely, investment…
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 77259442

PATH2COLLEGE 529 PLAN SAVE FOR THE FUTURE. TODAY.

PATH2COLLEGE 529 PLAN SAVE FOR THE FUTURE. TODAY.

Tax and taxation planning, advice, information and consultancy
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 77278623

INTELLIGENT VARIABLE ANNUITY

INTELLIGENT VARIABLE ANNUITY

financial services, namely, underwriting and administering annuities
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 77290035

TIAA-CREF INVESTMENT HORIZON ANNUITY

TIAA-CREF INVESTMENT HORIZON ANNUITY

Financial services, namely, underwriting and administering annuities
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 77422002

COMPLIANCE COORDINATOR

COMPLIANCE COORDINATOR

Providing financial information, namely, providing a database for managing loan and hardship withdrawal requirements whereby…
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 77654961

RETIREMENT@WORK

RETIREMENT@WORK

Filed: April 14, 2009
Processing, administering and managing employee retirement benefit plans for others concerning insurance and finance
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 77713508

WELLWISHERS

WELLWISHERS

Charitable services, namely, organizing and conducting a volunteer program that, among other things, creates and compiles…
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 77740026

EXPLORE WHAT'S NEXT

EXPLORE WHAT'S NEXT

Computer services, namely, creating an on-line community for registered users to participate in discussions, get feedback…
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 77757459

MAKE A CHANGE FOR THE GOOD

MAKE A CHANGE FOR THE GOOD

Filed: November 6, 2009
underwriting and administering insurance, namely, life, health and annuities; providing financial services, namely, investment…
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 77866613

FOR THE GREATER GOOD

FOR THE GREATER GOOD

underwriting and administering insurance, namely, life, health and annuities; providing financial services, namely, investment…
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 78429230

TIAA-CREF OPEN PLAN SOLUTIONS

TIAA-CREF OPEN PLAN SOLUTIONS

Underwriting and administering insurance, namely, annuities; providing financial services, namely, investment, administration…
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 78439365

THE GREATER GOOD

THE GREATER GOOD

underwriting and administering insurance, namely, life, health and annuities; providing financial services, namely, investment…
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 78439388

INTELLIGENT LIFE

INTELLIGENT LIFE

Universal life insurance underwriting services
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 78594582

SERVING THE GREATER GOOD

SERVING THE GREATER GOOD

Filed: July 10, 2006
underwriting and administering insurance, namely, life, health and annuities; providing financial services, namely, investment…
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 78926237

TEACHERS INSURANCE AND ANNUITY ASSOCIATION OF AMERICA

TEACHERS INSURANCE AND ANNUITY ASSOCIATION OF AMERICA

Filed: July 29, 2010
Administering and underwriting life insurance and retirement plans for others
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 85096402

COVARIANCE CAPITAL MANAGEMENT, INC.

COVARIANCE CAPITAL MANAGEMENT, INC.

Filed: August 18, 2010
financial services, namely, investment management services
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 85110428

CC COVARIANCE CAPITAL MANAGEMENT

CC COVARIANCE CAPITAL MANAGEMENT

Filed: April 14, 2011
financial services, namely, investment management services
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 85294824

DISCLOSURE ASSIST

DISCLOSURE ASSIST

Filed: July 19, 2011
providing a secure website featuring an online non-downloadable software tool that enables plan sponsors to access, amend…
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 85374548

PATH2COLLEGE 529 PLAN

PATH2COLLEGE 529 PLAN

Filed: December 21, 2011
Tax and taxation planning, advice, information and consultancy
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 85500684

TIAA-CREF UNIVERSITY

TIAA-CREF UNIVERSITY

Educational services, namely, conducting educational workshops, conferences, and roundtable discussions in the fields of…
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 85512752

PLANFOCUS

PLANFOCUS

Filed: April 19, 2012
Providing a secure internet website featuring retirement investment plan information, namely, financial information and…
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 85602294

RHODE TO RETIREMENT

RHODE TO RETIREMENT

Filed: May 15, 2012
Financial services, namely, providing mutual funds and annuities for use in retirement plans; assisting plan sponsors with…
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 85625701

RHODE TO RETIREMENT

RHODE TO RETIREMENT

Filed: May 15, 2012
Financial services, namely, providing mutual funds and annuities for use in retirement plans; assisting plan sponsors with…
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 85625703

TIAA-CREF

TIAA-CREF

banking services and trust services, namely, fiduciary representative and investment management services
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 85645630

TIAA CREF

TIAA CREF

banking services and trust services, namely, fiduciary representative and investment management services
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 85645639

TIAA-CREF LIFE INSURANCE COMPANY

TIAA-CREF LIFE INSURANCE COMPANY

Filed: December 17, 2012
Insurance services, namely, underwriting, issuing and administration of life insurance
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 85803961

BIG DREAMS START SMALL

BIG DREAMS START SMALL

Filed: March 22, 2013
Promoting public awareness of the need for saving money for college
Owned by: Teachers Insurance and Annuity Association of America
Serial Number: 85883573