MAX FACTOR & CO. Trademarks
MAX FACTOR'S SUM'R TAN COSMETICS OF THE STARS HOLLYWOOD

MAX FACTOR'S SUM'R TAN COSMETICS OF THE STARS HOLLYWOOD

Filed: May 1, 1929
PREPARATION FOR CREATING A SUNTANNED COMPLEXION AND FOR PREVENTING SUNBURN AND FRECKLES
Owned by: MAX FACTOR & CO.
Serial Number: 71283331

MAX FACTOR HOLLYWOOD

MAX FACTOR HOLLYWOOD

Filed: December 4, 1939
[Cosmetics,] PerfumeS, Theatrical MAKE-Up, [and Similar Preparations-NameLY, POWder Foundation Cream; Make-Up FouNDATION…
Owned by: MAX FACTOR & CO.
Serial Number: 71426191

FAME

FAME

Filed: May 17, 1946
PERFUME, TOILET WATER [ , BATH POWDER, ] AND COLOGNE
Owned by: MAX FACTOR & CO.
Serial Number: 71502318

LAZY-SHAVE

LAZY-SHAVE

Filed: November 6, 1950
COSMETICS-NAMELY, DEPILATORIES, COLOGNES, POWDERS, HAND CREAMS, FACE CREAMS, CAKE MAKE-UP, CREAM MAKE-UP, AND HAIR GROOMING…
Owned by: MAX FACTOR & CO.
Serial Number: 71605963

SIGNATURE BY MAX FACTOR HOLLYWOOD

SIGNATURE BY MAX FACTOR HOLLYWOOD

Filed: November 14, 1950
COSMETICS IN THE NATURE OF COLOGNES, POWDERS, SOLIDIFIED CREAMS, AND SIMILAR PRODUCTS NAMELY, DEODORANTS, HAIR GROOMING…
Owned by: MAX FACTOR & CO.
Serial Number: 71606373

CREME PUFF

CREME PUFF

Filed: November 8, 1952
MAKE-UP PRODUCT IN THE NATURE OF A COMPRESSED POWDER
Owned by: MAX FACTOR & CO.
Serial Number: 71637818

SLEEPING BEAUTY

SLEEPING BEAUTY

Filed: March 9, 1953
COSMETICS IN THE NATURE OF THEATRICAL MAKE-UP AND SIMILAR PREPARATIONS-NAMELY, LIPSTICK, MOIST ROUGE, MAKE-UP CREAM, DRY…
Owned by: MAX FACTOR & CO.
Serial Number: 71643308

SHEER GENIUS

SHEER GENIUS

Filed: July 12, 1954
COSMETICS IN THE NATURE OF PERFUMES, THEATRICAL MAKE-UP AND SIMILAR PREPARATIONS-NAMELY, LIPSTICK, MOIST ROUGE, MAKE-UP…
Owned by: MAX FACTOR & CO.
Serial Number: 71669756

SECRET KEY

SECRET KEY

Filed: September 2, 1954
COSMETICS IN THE NATURE OF LOTION, COLOGNE, PERFUME, POWDER, CAKE MAKE-UP, LIPSTICK, ROUGE, CREAM MAKE-UP, CLEANSING CREAM…
Owned by: MAX FACTOR & CO.
Serial Number: 71672677

HI-FI

HI-FI

Filed: November 22, 1954
HAND LOTION, COLOGNE, PERFUME, DEODORANT COLOGNE, FACE POWDER, CAKE MAKE-UP, LIQUID MAKE-UP, AFTER-SHAVE LOTION, LIPSTICK…
Owned by: MAX FACTOR & CO.
Serial Number: 71677045

SEBB

SEBB

Filed: December 13, 1954
LIQUID MEDICANT FOR THE RELIEF FROM AND CONTROL OF DANDRUFF AND ITCHY SCALP
Owned by: MAX FACTOR & CO.
Serial Number: 71678210

CUP OF YOUTH

CUP OF YOUTH

Filed: November 14, 1956
COSMETIC CREAM
Owned by: MAX FACTOR & CO.
Serial Number: 72019236

FOOTLIGHT

FOOTLIGHT

Filed: November 26, 1956
COSMETIC SKIN LOTION
Owned by: MAX FACTOR & CO.
Serial Number: 72019876

CHASER

CHASER

Filed: June 24, 1959
COLOGNE, PERFUMES, [ FACE POWDERS, SKIN LOTIONS, CLEANSING CREAM, ] ASTRINGENT, [ LIQUID MAKE-UP BASE, FOUNDATION CREAM,…
Owned by: MAX FACTOR & CO.
Serial Number: 72076380

DIAMONT

DIAMONT

Filed: June 24, 1959
COLOGNE, PERFUMES, SKIN LOTIONS, ASTRINGENT, DEODORANTS, LIPSTICKS, EYE SHADOW, MASCARA
Owned by: MAX FACTOR & CO.
Serial Number: 72076381

RUBIS

RUBIS

Filed: June 24, 1959
COLOGNE, PERFUMES, ASTRINGENT, LIQUID MAKE-UP BASE, DEODORANTS, LIPSTICKS, ROUGES, EYE SHADOW, MASCARA
Owned by: MAX FACTOR & CO.
Serial Number: 72076383

FLATTER WIG

FLATTER WIG

Filed: September 11, 1961
HAIR WIGS FOR USE BY WOMEN
Owned by: MAX FACTOR & CO.
Serial Number: 72127582

PURE MAGIC

PURE MAGIC

Filed: July 25, 1962
MEDICATED COMPACT POWDER
Owned by: MAX FACTOR & CO.
Serial Number: 72149754

SOF-SET

SOF-SET

Filed: December 14, 1962
HAIR SPRAY
Owned by: MAX FACTOR & CO.
Serial Number: 72159156

MAX FACTOR

MAX FACTOR

Filed: December 19, 1962
HAIR, SCALP AND SKIN PREPARATIONS
Owned by: MAX FACTOR & CO.
Serial Number: 72159396

GOLDEN WOODS

GOLDEN WOODS

Filed: February 18, 1963
PERFUMES, COLOGNES, POWDERS, BATH OILS
Owned by: MAX FACTOR & CO.
Serial Number: 72162932

LASH FULL

LASH FULL

Filed: August 12, 1963
TEXTURED MASCARA CONTAINING SYNTHETIC FIBERS AND HOLDER AND APPLICATOR CONTAINING SAME
Owned by: MAX FACTOR & CO.
Serial Number: 72174853

COIFFURE ITALIENNE

COIFFURE ITALIENNE

Filed: January 22, 1964
HAIR SETTINGS, COLORINGS, RINSES AND CONDITIONERS
Owned by: MAX FACTOR & CO.
Serial Number: 72185145

EPRIS

EPRIS

Filed: February 19, 1964
PERFUMES, COLOGNES, TOILET WATERS, POWDERS AND BATH OILS
Owned by: MAX FACTOR & CO.
Serial Number: 72187039

MAX FACTOR

MAX FACTOR

Filed: December 7, 1964
WOMEN'S HOSIERY
Owned by: MAX FACTOR & CO.
Serial Number: 72207633

ULTRALUCENT

ULTRALUCENT

Filed: February 1, 1965
COSMETICS IN THE FORM OF LOOSE AND COMPRESSED POWDER, FOUNDATION CREAM, FLUID AND CREAM MAKE-UP, AND LIPSTICK
Owned by: MAX FACTOR & CO.
Serial Number: 72211082

SHADOW PLAY

SHADOW PLAY

Filed: March 15, 1965
EYE SHADOW IN VARIOUS FORMS
Owned by: MAX FACTOR & CO.
Serial Number: 72214142

GEMINA

GEMINA

Filed: July 2, 1965
COSMETICS IN THE FORM OF LOOSE AND COMPRESSED POWDER, FOUNDATION AND BEAUTY TREATMENT CREAM, FLUID AND CREAM MAKE-UP, AND…
Owned by: MAX FACTOR & CO.
Serial Number: 72222591

GEMINESSE

GEMINESSE

Filed: October 6, 1965
PERFUMES [ ,FACE ] AND [ BODY LOTIONS, ] POWDERS [ ,CLEANERS AND CREAMS ]
Owned by: MAX FACTOR & CO.
Serial Number: 72229419

Image Trademark

Image Trademark

Filed: October 6, 1965
PERFUMES, FACE AND BODY LOTIONS, POWDERS, CLEANERS AND CREAMS
Owned by: MAX FACTOR & CO.
Serial Number: 72229420

JEUNELLE

JEUNELLE

Filed: October 14, 1965
PERFUMES, TOILET WATER, COLOGNES, IN BOTH LIQUID AND SOLID FORMS, BATH AND FACE POWDERS, DEODORANTS, HAIR SPRAYS, CREAM…
Owned by: MAX FACTOR & CO.
Serial Number: 72230142

G.T.O.

G.T.O.

Filed: January 20, 1966
AFTER-SHAVE LOTION, COLOGNE, HAIR DRESSING, PRE-ELECTRIC SHAVE LOTION, TALC AND DEODORANT
Owned by: MAX FACTOR & CO.
Serial Number: 72236906

GRAN TURISMO

GRAN TURISMO

Filed: January 20, 1966
AFTER SHAVE LOTION, COLOGNE, HAIR DRESSING, PRE-ELECTRIC SHAVE LOTION, TALC, AND DEODORANT
Owned by: MAX FACTOR & CO.
Serial Number: 72236907

TRIED & TRUE

TRIED & TRUE

Filed: March 7, 1966
HAIR CONDITIONERS, HAIR DRESSINGS, [ AND HAIR COLORING PRODUCTS ]
Owned by: MAX FACTOR & CO.
Serial Number: 72240232

SOPHISTI-CAT

SOPHISTI-CAT

Filed: March 7, 1966
PERFUMES, TOILET WATERS, AND COLOGNES
Owned by: MAX FACTOR & CO.
Serial Number: 72240234

NAIL SATIN

NAIL SATIN

Filed: November 13, 1967
COSMETICS, INCLUDING NAIL COLORINGS, POLISHES, GLOSSES, COATINGS, AND REMOVERS
Owned by: MAX FACTOR & CO.
Serial Number: 72284696

FORTIFY

FORTIFY

Filed: November 24, 1967
SKIN AND HAIR CONDITIONERS, TONICS, SPRAYS, CREAMS, DRESSINGS AND OILS
Owned by: MAX FACTOR & CO.
Serial Number: 72285568

MOISTURE ESSENCE

MOISTURE ESSENCE

Filed: April 7, 1969
MOISTURIZING LOTIONS, NIGHT CREAMS, UNDER MAKE-UP LOTIONS, COSMETIC CLEANSING LOTIONS, COSMETIC CLEANSING CREAMS, AND FOUNDATION…
Owned by: MAX FACTOR & CO.
Serial Number: 72323831

AQUARIUS

AQUARIUS

Filed: August 4, 1969
LIPSTICKS, LIQUID EYE-LINERS, CLEANSING LOTION FOR FACE AND BODY, SKIN FRESHENERS, LIQUID MAKE-UPS, MASCARAS, FRAGRANCES…
Owned by: MAX FACTOR & CO.
Serial Number: 72334353

LASH-A-DASHERY

LASH-A-DASHERY

Filed: August 25, 1969
CAKE EYE-LINER, EYE SHADOW, AND MASCARA
Owned by: MAX FACTOR & CO.
Serial Number: 72336108