MAX FACTOR & CO. Trademarks
CALIFORNIA SUN FROST

CALIFORNIA SUN FROST

Filed: January 12, 1970
LIPSTICK, NAIL COLOR, LIQUID MAKE-UP, BRONZING GEL, PRESSED POWDER, EYE SHADOW, AND HAIR LIGHTENER
Owned by: MAX FACTOR & CO.
Serial Number: 72348305

AQUAFACTOR

AQUAFACTOR

Filed: February 16, 1970
CAKE EYE-LINER, BRUSH EYE SHADOW, EYEBROW MAKE-UP, CAKE MASCARA, AND EYEBROW PENCIL/EYE LINER
Owned by: MAX FACTOR & CO.
Serial Number: 72351432

WATER POWER

WATER POWER

Filed: February 16, 1970
EYE SHADOW, CAKE EYELINER, CAKE MASCARA, AND EYEBROW MAKE-UP
Owned by: MAX FACTOR & CO.
Serial Number: 72351433

PATTI-KATE

PATTI-KATE

Filed: October 1, 1970
FOUNDATION MAKE-UP
Owned by: MAX FACTOR & CO.
Serial Number: 72372221

FACE GLAZER

FACE GLAZER

Filed: March 4, 1971
FACE MAKE-UP
Owned by: MAX FACTOR & CO.
Serial Number: 72385457

LASH MAKER

LASH MAKER

Filed: April 13, 1971
MASCARA
Owned by: MAX FACTOR & CO.
Serial Number: 72389025

EYE-COLOGY

EYE-COLOGY

Filed: July 15, 1971
EYE SHADOW
Owned by: MAX FACTOR & CO.
Serial Number: 72397459

CALIFORNIA SWEET LIPS

CALIFORNIA SWEET LIPS

Filed: November 1, 1971
LIPSTICK AND LIP GLOSS
Owned by: MAX FACTOR & CO.
Serial Number: 72406556

LIP POTION

LIP POTION

Filed: October 30, 1973
LIPSTICK AND LIP GLOSS
Owned by: MAX FACTOR & CO.
Serial Number: 73005039

KISSING GLOSS

KISSING GLOSS

Filed: June 14, 1976
LIPSTICK AND LIP GLOSS
Owned by: MAX FACTOR & CO.
Serial Number: 73090449

JUST CALL ME MAXI

JUST CALL ME MAXI

Filed: July 11, 1977
FRAGRANCES, COLOGNE SPRAYS AND BATH POWDERS
Owned by: MAX FACTOR & CO.
Serial Number: 73133343

LIVING PROOF

LIVING PROOF

Filed: August 31, 1978
COSMETIC CREAM, MOISTURIZER, CLEANSER, TONER, AND MASQUE
Owned by: MAX FACTOR & CO.
Serial Number: 73184221

CALIFORNIA BLONDE

CALIFORNIA BLONDE

Filed: September 15, 1978
HAIR COLORING
Owned by: MAX FACTOR & CO.
Serial Number: 73185767

SOCCER

SOCCER

Filed: April 2, 1979
FRAGRANCES, AFTER SHAVE, TOILET SOAP, SKIN MOISTURIZER, AND TALCUM POWDER
Owned by: MAX FACTOR & CO.
Serial Number: 73209742

SHOW NO MERCY

SHOW NO MERCY

Filed: April 2, 1979
FRAGRANCES, TOILET SOAP, SKIN MOISTURIZER, AND TALCUM POWDER
Owned by: MAX FACTOR & CO.
Serial Number: 73209743

ON THE RUN

ON THE RUN

Filed: April 2, 1979
PERFUME, COLOGNE, TOILET SOAP, BODY LOTION, BATH POWDER
Owned by: MAX FACTOR & CO.
Serial Number: 73209744

THE MALE FACTOR

THE MALE FACTOR

Filed: June 6, 1979
Fragrances, Moisturizer, Bath Soap, and Talcum Powder
Owned by: MAX FACTOR & CO.
Serial Number: 73218568

THE FEMALE FACTOR

THE FEMALE FACTOR

Filed: June 6, 1979
Fragrances, Moisturizer, Bath Soap, and Talcum Powder
Owned by: MAX FACTOR & CO.
Serial Number: 73218595

MAXI

MAXI

Filed: August 3, 1979
Lip Gloss, Lipstick, Nail Enamel, Mascara, Eye Color Pencil, Eye Shadow, Face Make-Up, and Cosmetic Blush
Owned by: MAX FACTOR & CO.
Serial Number: 73226059

INTRINSICA

INTRINSICA

Filed: April 28, 1980
Fluid Make-Up, Lipstick, Eye Shadow, Blush, Nail Enamel, Comb-On Mascara, Moisturizer, Astringent, and Cleanser
Owned by: MAX FACTOR & CO.
Serial Number: 73260160

MAXIMUM PERFORMANCE

MAXIMUM PERFORMANCE

Filed: June 18, 1980
Skin Lotion
Owned by: MAX FACTOR & CO.
Serial Number: 73266827

LIPMAKER

LIPMAKER

Filed: June 20, 1980
Lipstick
Owned by: MAX FACTOR & CO.
Serial Number: 73267234

SMUDGELINER

SMUDGELINER

Filed: October 15, 1980
EYE CONTOUR PENCILS
Owned by: MAX FACTOR & CO.
Serial Number: 73281909

RECOMENDED DAILY REQUIREMENT

RECOMENDED DAILY REQUIREMENT

Filed: October 16, 1980
SKIN CARE COSMETICS, NAMELY SKIN NURTURING CONCENTRATE
Owned by: MAX FACTOR & CO.
Serial Number: 73281970

GLOSSMAKER

GLOSSMAKER

Filed: November 30, -0001
SHEER LIP SHINE
Owned by: MAX FACTOR & CO.
Serial Number: 73282260

STRONGHOLD

STRONGHOLD

Filed: October 20, 1980
Ridge-Filling Base Coat, Protective Top Coat Applied Over Nail Enamel, Protective Nail Hardener, Conditioning Fast Dry (…
Owned by: MAX FACTOR & CO.
Serial Number: 73282591

FORTIFY

FORTIFY

Filed: October 24, 1980
Fingernail Mending Kit Comprised Primarily of Liquid Mending Solution and Fabric Therefor
Owned by: MAX FACTOR & CO.
Serial Number: 73283345

SKIN SCIENCE

SKIN SCIENCE

Filed: November 24, 1980
Skin Moisturizer, Skin Toner and Skin Cleanser
Owned by: MAX FACTOR & CO.
Serial Number: 73287135

SKIN PRINCIPLE

SKIN PRINCIPLE

Filed: February 17, 1981
Skin Moisturizer, Cleanser and Toner, and Toilet Soap
Owned by: MAX FACTOR & CO.
Serial Number: 73297478

MOISTURESSENCE

MOISTURESSENCE

Filed: November 30, -0001
FLUID MAKE-UP, MASCARA, LIPSTICKS, EYE SHADOW, BLUSH, NAIL ENAMELS
Owned by: MAX FACTOR & CO.
Serial Number: 73306020

GREAT LIPS

GREAT LIPS

Filed: June 3, 1981
Lipsticks
Owned by: MAX FACTOR & CO.
Serial Number: 73312947

BROW TAMER

BROW TAMER

Filed: June 3, 1981
Eyebrow Pencils
Owned by: MAX FACTOR & CO.
Serial Number: 73312958

NAIL LIGHTS

NAIL LIGHTS

Filed: June 3, 1981
Nail Polish
Owned by: MAX FACTOR & CO.
Serial Number: 73312959

SATIN LUSTRE

SATIN LUSTRE

Filed: July 6, 1981
Eye Shadow, Lipsticks, Nail Enamel
Owned by: MAX FACTOR & CO.
Serial Number: 73317708

GEMINESSE

GEMINESSE

Filed: July 20, 1981
Facial Foundation, Fluid Face Make-Up, Cream Face Make-Up, Mascara, Cologne, Lipsticks, Bath Oil, Skin Moisturizer, Toning…
Owned by: MAX FACTOR & CO.
Serial Number: 73319841

THE COLOR SAMPLER

THE COLOR SAMPLER

Filed: August 17, 1981
EYE SHAWDOW
Owned by: MAX FACTOR & CO.
Serial Number: 73323810

THE HAIR SYSTEM

THE HAIR SYSTEM

Filed: September 23, 1981
HAIR SHAMPOO & HAIR CONDITIONER
Owned by: MAX FACTOR & CO.
Serial Number: 73329240

HAIR SUPPORT SYSTEM

HAIR SUPPORT SYSTEM

Filed: September 23, 1981
HAIR SHAMPOO AND HAIR CONDITIONER
Owned by: MAX FACTOR & CO.
Serial Number: 73329241

ACTIVE PROTECTION

ACTIVE PROTECTION

Filed: October 9, 1981
FLUID MAKE-UP, BLUSH, MASCARA, EYE SHADOW
Owned by: MAX FACTOR & CO.
Serial Number: 73331867

MAXI-CARE

MAXI-CARE

Filed: October 15, 1981
MOISTURIZER CLEANSER TONER BATH SOAP
Owned by: MAX FACTOR & CO.
Serial Number: 73332543