Blue Cross and Blue Shield of Florida, Inc. Trademarks
NAVIGY

NAVIGY

Filed: March 16, 2001
Business process consulting services; business practice management consulting services; new business development consulting…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 76226154

FOR FLORIDA'S HEALTH

FOR FLORIDA'S HEALTH

Information services regarding health care resources
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 76571920

NAVIGY

NAVIGY

Filed: March 16, 2001
[ Insurance underwriting, claims administration and loss control services in the field of health, life and dental insurance…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 76975707

THE POWER OF THE HUMAN VOICE

THE POWER OF THE HUMAN VOICE

Providing an electronic bulletin board service on and through which the views and opinions of users may be posted, provided…
Owned by: BLUE CROSS AND BLUE SHIELD OF FLORIDA, INC.
Serial Number: 77413873

EL PODER DE LA VOZ

EL PODER DE LA VOZ

Providing an electronic bulletin board service on and through which the views and opinions of users may be posted, provided…
Owned by: BLUE CROSS AND BLUE SHIELD OF FLORIDA, INC.
Serial Number: 77413884

BETTER NOW HEALTH CENTER

BETTER NOW HEALTH CENTER

Work site medical clinic services
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 77730696

GENERATION RN

GENERATION RN

Providing educational scholarships
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 78630020

GENERATION RN

GENERATION RN

Providing information relating to employment and job opportunities in the field of nursing
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 78630023

MYACTIVEREWARDS

MYACTIVEREWARDS

Administration of an incentive awards program whereby participants are given discounts and incentives on third party products…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 78670238

CARECALC

CARECALC

Providing information in the nature of amounts of health care insurance coverage and patient share of health care costs,…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 78902140

CHOOSE WELL. SPEND WELL. LIVE WELL.

CHOOSE WELL. SPEND WELL. LIVE WELL.

Filed: May 18, 2010
Insurance services, namely, underwriting, issuing and administration of health, dental, life, disability, workers' compensation…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85041757

THE FUTURE OF HEALTH CARE IS RIGHT AROUND THE CORNER

THE FUTURE OF HEALTH CARE IS RIGHT AROUND THE CORNER

Filed: May 19, 2010
Insurance services, namely, underwriting, issuing and administration of health, dental and life insurance
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85042295

IN THE PURSUIT OF HEALTH

IN THE PURSUIT OF HEALTH

Filed: May 21, 2010
Conducting preventative medical evaluations, namely, medical exams
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85045106

IN THE PURSUIT OF HEALTH

IN THE PURSUIT OF HEALTH

Filed: May 21, 2010
Audiovisual recordings featuring prenatal care for expectant mothers
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85045175

IN THE PURSUIT OF HEALTH

IN THE PURSUIT OF HEALTH

philanthropic services, namely, providing grants to local and community-based organizations and groups to combat the root…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85046108

IN THE PURSUIT OF HEALTH

IN THE PURSUIT OF HEALTH

Filed: May 24, 2010
Providing health maintenance organization services
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85046506

IN THE PURSUIT OF HEALTH

IN THE PURSUIT OF HEALTH

Filed: May 25, 2010
Providing an electronic bulletin board service on and through which the views and opinions of users may be posted, provided…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85046926

IN THE PURSUIT OF HEALTH

IN THE PURSUIT OF HEALTH

Filed: May 25, 2010
Business process consulting services; information services regarding health care resources, namely, providing consulting…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85046980

PARA UNA MEJOR SALUD

PARA UNA MEJOR SALUD

Filed: June 4, 2010
Information services regarding health care resources, namely, providing consulting and counseling services to individuals…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85055183

PARA UNA MEJOR SALUD

PARA UNA MEJOR SALUD

Filed: June 7, 2010
Insurance services, namely, providing supplemental health insurance underwriting services; underwriting health insurance…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85055854

PARA UNA MEJOR SALUD

PARA UNA MEJOR SALUD

Providing an electronic bulletin board service on and through which the views and opinions of users may be posted, provided…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85055947

PARA UNA MEJOR SALUD

PARA UNA MEJOR SALUD

Filed: June 7, 2010
Audiovisual recordings featuring prenatal care for expectant mothers
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85056379

PARA UNA MEJOR SALUD

PARA UNA MEJOR SALUD

Filed: June 8, 2010
Health care services, namely, providing health and wellness programs; conducting preventative medical evaluations, namely…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85057005

PARA UNA MEJOR SALUD

PARA UNA MEJOR SALUD

Filed: June 8, 2010
Providing health maintenance organization services
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85057099

GUIDEWELL

GUIDEWELL

Filed: September 20, 2010
Providing a website promoting the health-related [ goods and ] services of others
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85133639

GUIDEWELL

GUIDEWELL

Filed: September 20, 2010
Providing a website featuring information about health and wellness [ nutrition ]
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85133807

BETTER NOW HEALTH CENTER

BETTER NOW HEALTH CENTER

Filed: April 29, 2013
Medical clinics
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85917595

MY HEALTHY TURNAROUND

MY HEALTHY TURNAROUND

Filed: April 29, 2013
Education services, namely, providing classes, programs and workshops in the field of health, nutrition and lifestyle wellness…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85917782

MY HEALTHY TURNAROUND

MY HEALTHY TURNAROUND

Filed: April 30, 2013
Counseling services in the fields of health, nutrition and lifestyle wellness; providing healthcare information; providing…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85918331

IN THE PURSUIT OF HEALTH

IN THE PURSUIT OF HEALTH

Filed: May 21, 2010
Health care services, namely, providing health and wellness programs
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85979430

IN THE PURSUIT OF HEALTH

IN THE PURSUIT OF HEALTH

Filed: May 25, 2010
[ Providing information relating to employment and job opportunities in the field of nursing; ] providing business information…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85979737

IN THE PURSUIT OF HEALTH

IN THE PURSUIT OF HEALTH

Filed: May 24, 2010
Insurance services, namely, providing supplemental health insurance underwriting services; underwriting health insurance
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 85979824

GUIDEWELL

GUIDEWELL

Health insurance underwriting
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 86050006

GUIDEWELL MUTUAL

GUIDEWELL MUTUAL

Health insurance underwriting
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 86051202

GUIDEWELL GROUP

GUIDEWELL GROUP

Health insurance underwriting
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 86051329

GUIDEWELL

GUIDEWELL

Operation of business for others, namely, insurance business administration assistance and office functions; providing back…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 86051500

GUIDEWELL MUTUAL

GUIDEWELL MUTUAL

Operation of business for others, namely, insurance business administration assistance and office functions; providing back…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 86051647

GUIDEWELL GROUP

GUIDEWELL GROUP

Operation of business for others, namely, insurance business administration assistance and office functions; providing back…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 86051737

GUIDEWELL MUTUAL

GUIDEWELL MUTUAL

Medical devices, namely, care management monitoring devices, electronic scales, blood pressure monitors, blood sugar monitors…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 86100640