Blue Cross and Blue Shield of Florida, Inc. Trademarks
GUIDEWELL CONNECT

GUIDEWELL CONNECT

Filed: January 7, 2020
Business administration of incentive award programs designed to promote awareness of the benefits of healthy living by rewarding…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 88749521

MY HEALTH LINK

MY HEALTH LINK

Filed: February 26, 2020
Software as a service (SAAS) services featuring software for allowing consumers and their care givers to obtain customized…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 88810871

PROVIDER LINK

PROVIDER LINK

Filed: February 26, 2020
Providing services through online non-downloadable software giving health care professionals and their teams access to real…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 88811275

GUIDEWELL SIMPLIFI

GUIDEWELL SIMPLIFI

Filed: December 9, 2020
Health insurance underwriting; insurance administration; providing information in the field of insurance; insurance claims…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 90369699

GUIDEWELL DIRECT

GUIDEWELL DIRECT

Filed: February 3, 2021
Providing insurance-related information related to the management of value-based programs for Medicare beneficiaries
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 90506560

GUIDEWELL VENTURE GROUP

GUIDEWELL VENTURE GROUP

Filed: June 7, 2021
Business services provided to the healthcare and health insurance industry, namely, the collection, reporting, and analysis…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 90757746

GUIDEWELL VENTURE GROUP

GUIDEWELL VENTURE GROUP

Filed: June 7, 2021
Medical services; Medical testing for diagnostic or treatment purposes; Counseling services in the fields of health, nutrition…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 90757980

GUIDEWELL CHAT

GUIDEWELL CHAT

Filed: February 25, 2024
Downloadable computer programs and computer software for the artificial production of human speech and text; downloadable…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 98419824

GWCHAT

GWCHAT

Filed: February 25, 2024
Downloadable computer programs and computer software for the artificial production of human speech and text; downloadable…
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 98419828

GUIDEWELL

GUIDEWELL

Filed: April 16, 2024
Kits comprised primarily of hand sanitizer and sanitary masks
Owned by: Blue Cross and Blue Shield of Florida, Inc.
Serial Number: 98501964