THE DIAL CORPORATION Trademarks
OLD DUTCH CLEANSER CHASES DIRT MAKES EVERYTHING

OLD DUTCH CLEANSER CHASES DIRT MAKES EVERYTHING "SPICK AND SPAN"

Filed: September 15, 1905
SOAP POWDER COMBINED WITH MINERAL INGREDIENTS
Owned by: THE DIAL CORPORATION
Serial Number: 71012635

PUREX

PUREX

Filed: September 5, 1925
GENERAL CLEANING PREPARATION IN LIQUID FORM WITH INCIDENTAL WATER-SOFTENING PROPERTIES
Owned by: THE DIAL CORPORATION
Serial Number: 71219909

TREND

TREND

Filed: October 31, 1946
POWDERED CLEANSER FOR GENERAL HOUSEHOLD USE AND ALSO CERTAIN COMMERCIAL USES, SUCH AS IN LAUNDRIES AND IN THE CLEANING OF…
Owned by: THE DIAL CORPORATION
Serial Number: 71511831

TREND

TREND

Filed: June 2, 1955
DETERGENTS IN DRY AND LIQUID FORM
Owned by: THE DIAL CORPORATION
Serial Number: 71688752

PURE & NATURAL

PURE & NATURAL

Filed: December 22, 1982
TOILET SOAP
Owned by: THE DIAL CORPORATION
Serial Number: 73407007

Image Trademark

Image Trademark

Filed: December 23, 1988
PERSONAL DEODORANTS AND ANT-PERSPIRANTS
Owned by: THE DIAL CORPORATION
Serial Number: 73771249

DIAL

DIAL

Filed: June 27, 1994
personal care products, namely bath and toilet soap, liquid soap, deodorant soap, shower and bath gel, all the foregoing…
Owned by: THE DIAL CORPORATION
Serial Number: 74542776

FESTIVE PINE

FESTIVE PINE

Filed: May 17, 1995
air freshener
Owned by: THE DIAL CORPORATION
Serial Number: 74675920

COLOR SHIELD

COLOR SHIELD

Filed: July 3, 1995
laundry detergent and fabric softener
Owned by: THE DIAL CORPORATION
Serial Number: 74696724

RENUZIT LONGLAST

RENUZIT LONGLAST

Filed: July 21, 1995
air freshener
Owned by: THE DIAL CORPORATION
Serial Number: 74703891

DIAL

DIAL

Filed: October 16, 1995
all purpose cleaning preparations
Owned by: THE DIAL CORPORATION
Serial Number: 75006454

SWIMMERS SOLUTION

SWIMMERS SOLUTION

Filed: December 12, 1996
hair care products, namely, shampoos and conditioners;[ hair styling products, namely, hair sprays and hair spritzers; sun…
Owned by: THE DIAL CORPORATION
Serial Number: 75211936

OCEAN ESCAPE

OCEAN ESCAPE

Filed: April 23, 1998
Bath and toilet soap; non-medicated bath salts; shower and bath gel; hand and body lotion; body scrubbing puff;, toiletries…
Owned by: THE DIAL CORPORATION
Serial Number: 75472890

RENUZIT - AIR FRESHENER FOR THE MILLENNIUM

RENUZIT - AIR FRESHENER FOR THE MILLENNIUM

Filed: April 23, 1998
Scented candles
Owned by: THE DIAL CORPORATION
Serial Number: 75472893

CLEAN IMPACT

CLEAN IMPACT

TOILETRIES, NAMELY ANTI-PERSPIRANTS AND DEODORANTS FOR PERSONAL USE
Owned by: THE DIAL CORPORATION
Serial Number: 75960683

Image Trademark

Image Trademark

ANTI-PERSPIRANTS AND DEODORANTS
Owned by: THE DIAL CORPORATION
Serial Number: 76267905

RIGHT GUARD

RIGHT GUARD

PERSONAL CARE PRODUCTS, NAMELY, BODY SPRAY
Owned by: THE DIAL CORPORATION
Serial Number: 77013005

SPORT

SPORT

PERSONAL CARE PRODUCTS, NAMELY, ANTI-PERSPIRANTS AND DEODORANTS, BAR SOAP, BODY WASH, BODY SPRAY, SKIN TONER, SKIN CONDITIONER…
Owned by: THE DIAL CORPORATION
Serial Number: 77014994

TOUCH OF ALOE

TOUCH OF ALOE

Deodorants and antiperspirants
Owned by: THE DIAL CORPORATION
Serial Number: 77022704

B

B

personal care products, namely, hair shampoo [ and hair conditioner, body wash, bar soap, liquid hand soap, bubble bath,…
Owned by: THE DIAL CORPORATION
Serial Number: 77031319

RIGHT GUARD SPORT MAX

RIGHT GUARD SPORT MAX

Antiperspirants; Antiperspirants for personal use; Body spray used as a personal deodorant and as fragrance; Deodorant for…
Owned by: THE DIAL CORPORATION
Serial Number: 77052384

Image Trademark

Image Trademark

body sprays
Owned by: THE DIAL CORPORATION
Serial Number: 77092100

Image Trademark

Image Trademark

Body sprays
Owned by: THE DIAL CORPORATION
Serial Number: 77092139

ARE YOU READY TO STEP UP?

ARE YOU READY TO STEP UP?

Body spray used as a personal deodorant and as fragrance; Scented body spray
Owned by: THE DIAL CORPORATION
Serial Number: 77118060

AIR OF CONFIDENCE

AIR OF CONFIDENCE

Body sprays
Owned by: THE DIAL CORPORATION
Serial Number: 77123379

STEALTH

STEALTH

personal care products, namely anti-perspirants and deodorants
Owned by: THE DIAL CORPORATION
Serial Number: 77174801

STEALTHSOLID

STEALTHSOLID

Personal care products, namely, anti-perspirants and deodorants
Owned by: THE DIAL CORPORATION
Serial Number: 77181149

SPORTEK

SPORTEK

bar soap, body wash, liquid hand soap
Owned by: THE DIAL CORPORATION
Serial Number: 77252625

DRYTEK

DRYTEK

Deodorants and antiperspirants
Owned by: THE DIAL CORPORATION
Serial Number: 77278265

RIGHT GUARD XTREME SPORT

RIGHT GUARD XTREME SPORT

anti-perspirants and deodorants; body spray
Owned by: THE DIAL CORPORATION
Serial Number: 77366858

3-D

3-D

Bar soap; Bath soaps; Deodorant soap
Owned by: THE DIAL CORPORATION
Serial Number: 77394117

ECO SMART

ECO SMART

Hand soaps; Liquid soap
Owned by: THE DIAL CORPORATION
Serial Number: 77417523

SAPPHIRE WATERS

SAPPHIRE WATERS

Air fresheners; air deodorizer; room freshener, namely, air freshening preparations for rooms; air freshening preparations…
Owned by: THE DIAL CORPORATION
Serial Number: 77425950

SUPER ODOR NEUTRALIZER PEARL SCENTS

SUPER ODOR NEUTRALIZER PEARL SCENTS

air fresheners; air deodorizer; household deodorizer, room deodorants, room freshener, odor eliminators and odor neutralizing…
Owned by: THE DIAL CORPORATION
Serial Number: 77496769

ALL NATURAL ALWAYS HAS BEEN

ALL NATURAL ALWAYS HAS BEEN

Fabric softeners for laundry use; Laundry bleach; Laundry detergents; Laundry pre-soak; Laundry soap; Stain removers
Owned by: THE DIAL CORPORATION
Serial Number: 77532436

HEALTHY MOISTURE

HEALTHY MOISTURE

bath soaps; body washes; liquid soaps; soaps for personal use
Owned by: THE DIAL CORPORATION
Serial Number: 77542316

RIGHT GUARD TOTAL PROTECTION

RIGHT GUARD TOTAL PROTECTION

Deodorants and antiperspirants
Owned by: THE DIAL CORPORATION
Serial Number: 77622403

Image Trademark

Image Trademark

Anti-static dryer sheets; Fabric softeners; Laundry detergents
Owned by: THE DIAL CORPORATION
Serial Number: 77657384

FROSTED PEAR

FROSTED PEAR

Antibacterial soap; hand soaps; liquid soaps; soaps for personal use
Owned by: THE DIAL CORPORATION
Serial Number: 77665260

ICED CRANBERRY

ICED CRANBERRY

Antibacterial soap; hand soaps; liquid soaps; soaps for personal use
Owned by: THE DIAL CORPORATION
Serial Number: 77665991