Principal Financial Services, Inc. Trademarks
THE PRINCIPAL

THE PRINCIPAL

Filed: September 9, 1985
LIFE, HEALTH[, ACCIDENT AND CASUALTY] INSURANCE AND REINSURANCE UNDERWRITING AND BROKERAGE SERVICES; UNDERWRITING, ADMINISTERING…
Owned by: Principal Financial Services, Inc.
Serial Number: 73557322

THE PRINCIPAL FINANCIAL GROUP

THE PRINCIPAL FINANCIAL GROUP

Filed: September 9, 1985
LIFE, HEALTH[, ACCIDENT AND CASUALTY] INSURANCE AND REINSURANCE UNDERWRITING AND BROKERAGE SERVICES; UNDERWRITING, ADMINISTERING…
Owned by: Principal Financial Services, Inc.
Serial Number: 73557334

THE PRINCIPAL

THE PRINCIPAL

Filed: September 9, 1985
LIFE, HEALTH[, ACCIDENT AND CASUALTY] INSURANCE AND REINSURANCE UNDERWRITING AND BROKERAGE SERVICES; UNDERWRITING, ADMINISTERING…
Owned by: Principal Financial Services, Inc.
Serial Number: 73557402

Image Trademark

Image Trademark

Filed: August 15, 1988
REAL ESTATE LEASING SERVICES
Owned by: Principal Financial Services, Inc.
Serial Number: 73746217

THE PRINCIPAL PLAN

THE PRINCIPAL PLAN

Filed: November 30, 1988
ARRANGING FOR PRE-PAID MEDICAL CARE FOR OTHERS
Owned by: Principal Financial Services, Inc.
Serial Number: 73766367

PRINCIPAL FREEDOM

PRINCIPAL FREEDOM

Filed: July 2, 1998
financial services, namely, variable annuities
Owned by: Principal Financial Services, Inc.
Serial Number: 75512336

PRINCIPAL PASSAGE INVESTMENT PROGRAM

PRINCIPAL PASSAGE INVESTMENT PROGRAM

FINANCIAL SERVICES, NAMELY, INVESTMENT ADVICE, CONSULTATION AND MANAGEMENT SERVICES, AND INVESTMENT OF FUNDS FOR OTHERS
Owned by: Principal Financial Services, Inc.
Serial Number: 76039987

Image Trademark

Image Trademark

Filed: June 20, 2002
financial analysis and consulting, financial investment in the field of securities for others and securities brokerage services…
Owned by: Principal Financial Services, Inc.
Serial Number: 76423430

PRINCIPAL GLOBAL INVESTORS

PRINCIPAL GLOBAL INVESTORS

Filed: October 23, 2006
Financial services, namely, portfolio management, financial market analysis, asset management, mortgage lending, real estate…
Owned by: Principal Financial Services, Inc.
Serial Number: 77027397

PRINCIPAL FUNDS

PRINCIPAL FUNDS

Filed: April 19, 2007
Financial services, namely, mutual fund investment services
Owned by: Principal Financial Services, Inc.
Serial Number: 77160392

PRINCIPAL FUNDS

PRINCIPAL FUNDS

Filed: April 19, 2007
Financial services, namely, mutual fund investment services
Owned by: Principal Financial Services, Inc.
Serial Number: 77160395

PRINCIPAL

PRINCIPAL

Golf umbrellas
Owned by: Principal Financial Services, Inc.
Serial Number: 77190882

THE PRINCIPAL CHARITY CLASSIC

THE PRINCIPAL CHARITY CLASSIC

Filed: May 25, 2007
[ Golf umbrellas ]
Owned by: Principal Financial Services, Inc.
Serial Number: 77190887

PRINCIPAL FINANCIAL GROUP

PRINCIPAL FINANCIAL GROUP

[ Financial sponsorship of automobile racing teams; ] financial sponsorship of sporting and entertainment venues
Owned by: Principal Financial Services, Inc.
Serial Number: 77283825

PRINCIPAL

PRINCIPAL

Shirts
Owned by: Principal Financial Services, Inc.
Serial Number: 77283829

MY PERLS

MY PERLS

Filed: January 8, 2008
Financial services, namely, providing financial and investment advice and information in connection with employee stock…
Owned by: Principal Financial Services, Inc.
Serial Number: 77366568

TE DAMOS LA VENTAJA

TE DAMOS LA VENTAJA

Filed: October 19, 2009
Annuities underwriting and investment, management of, distribution and administration services, namely, providing administrative…
Owned by: Principal Financial Services, Inc.
Serial Number: 77851872

RETIREVIEW

RETIREVIEW

Filed: December 10, 2009
financial services, namely, providing information on asset allocation for investors
Owned by: Principal Financial Services, Inc.
Serial Number: 77890854

PRINCIPAL GLOBAL INVESTORS

PRINCIPAL GLOBAL INVESTORS

Filed: July 20, 2004
Financial services, namely, portfolio management, financial market analysis, asset management, mortgage lending, real estate…
Owned by: Principal Financial Services, Inc.
Serial Number: 78453433

PRINCIPAL HIRE THROUGH RETIRE

PRINCIPAL HIRE THROUGH RETIRE

Financial analysis, consultation and information services
Owned by: Principal Financial Services, Inc.
Serial Number: 78454742

PRINCIPAL BANK

PRINCIPAL BANK

Filed: May 16, 2005
retail commercial banking services, namely, [ checking, ] savings, money market, [ credit cards, ]certificates of deposit…
Owned by: Principal Financial Services, Inc.
Serial Number: 78630974

WE'LL GIVE YOU AN EDGE

WE'LL GIVE YOU AN EDGE

Annuities underwriting and investment, management of, distribution and administration services, namely, providing administrative…
Owned by: Principal Financial Services, Inc.
Serial Number: 78701208

Image Trademark

Image Trademark

tax consulting services; annuities underwriting and investment, management of, distribution and administration services,…
Owned by: Principal Financial Services, Inc.
Serial Number: 78724330

Image Trademark

Image Trademark

Tax consulting services; annuities underwriting and investment, management of, distribution and administration services,…
Owned by: Principal Financial Services, Inc.
Serial Number: 78724427

PRINCIPAL

PRINCIPAL

Annuities underwriting and investment, management of, distribution and administration services, namely, providing administrative…
Owned by: Principal Financial Services, Inc.
Serial Number: 78869793

PRINCIPAL

PRINCIPAL

Filed: August 7, 2006
Annuities underwriting and investment, management of, distribution and administration services, namely, providing administrative…
Owned by: Principal Financial Services, Inc.
Serial Number: 78946471

PRINCIPAL WELLNESS COMPANY

PRINCIPAL WELLNESS COMPANY

Managed health care services, namely, preventive medical screenings, and wellness programs; providing health care information…
Owned by: Principal Financial Services, Inc.
Serial Number: 85113939

PRINCIPAL REAL ESTATE INVESTORS

PRINCIPAL REAL ESTATE INVESTORS

Filed: March 23, 2011
real estate investment services; real estate management services
Owned by: Principal Financial Services, Inc.
Serial Number: 85274758

PRINCIPAL REAL ESTATE INVESTORS

PRINCIPAL REAL ESTATE INVESTORS

Filed: March 23, 2011
real estate investment services; real estate management services
Owned by: Principal Financial Services, Inc.
Serial Number: 85274952

PRINCIPAL LIFE INSURANCE COMPANY

PRINCIPAL LIFE INSURANCE COMPANY

Filed: December 27, 2012
Annuities underwriting; investment management of and distribution of annuities; issuance and administration of annuities…
Owned by: Principal Financial Services, Inc.
Serial Number: 85811459

PRINCIPAL FINANCIAL GROUP

PRINCIPAL FINANCIAL GROUP

Filed: December 27, 2012
Annuities underwriting; investment management of and distribution of annuities; issuance and administration of annuities…
Owned by: Principal Financial Services, Inc.
Serial Number: 85811461

PRINCIPAL FINANCIAL GROUP

PRINCIPAL FINANCIAL GROUP

Filed: December 27, 2012
Annuities underwriting; investment management of and distribution of annuities; issuance and administration of annuities…
Owned by: Principal Financial Services, Inc.
Serial Number: 85811463

PRINCIPAL GLOBAL EQUITIES

PRINCIPAL GLOBAL EQUITIES

Filed: February 14, 2013
Financial services, namely, portfolio management, financial market analysis, asset management, and investment management…
Owned by: Principal Financial Services, Inc.
Serial Number: 85849830

PRINCIPAL GLOBAL EQUITIES

PRINCIPAL GLOBAL EQUITIES

Filed: February 14, 2013
Financial services, namely, portfolio management, financial market analysis, asset management, and investment management…
Owned by: Principal Financial Services, Inc.
Serial Number: 85849834

PRINCIPAL GLOBAL FIXED INCOME

PRINCIPAL GLOBAL FIXED INCOME

Filed: February 14, 2013
Financial services, namely, portfolio management, financial market analysis, asset management, and investment management…
Owned by: Principal Financial Services, Inc.
Serial Number: 85849980

PRINCIPAL GLOBAL FIXED INCOME

PRINCIPAL GLOBAL FIXED INCOME

Filed: February 14, 2013
Financial services, namely, portfolio management, financial market analysis, asset management, and investment management…
Owned by: Principal Financial Services, Inc.
Serial Number: 85849986

PRINCIPAL BANK

PRINCIPAL BANK

Filed: August 6, 2015
Banking services, namely, savings account services, brokerage of money market funds, the provision of certificates of deposit…
Owned by: Principal Financial Services, Inc.
Serial Number: 86717314

PRINCIPAL

PRINCIPAL

Filed: October 16, 2015
Annuity underwriting; investment management of and distribution of annuities; issuance and administration of annuities;…
Owned by: Principal Financial Services, Inc.
Serial Number: 86790669

P PRINCIPAL

P PRINCIPAL

Filed: October 16, 2015
Annuity underwriting; investment management of and distribution of annuities; issuance and administration of annuities;…
Owned by: Principal Financial Services, Inc.
Serial Number: 86790674

P PRINCIPAL

P PRINCIPAL

Filed: October 16, 2015
Annuity underwriting; investment management of and distribution of annuities; issuance and administration of annuities;…
Owned by: Principal Financial Services, Inc.
Serial Number: 86790677