MAX FACTOR & CO. Trademarks
ULTRALUCENT

ULTRALUCENT

Filed: June 28, 1990
cosmetics, namely foundation, face powder, blush, lipstick, nail enamel, eye shadow and pencils, skin moisturizers, and…
Owned by: MAX FACTOR & CO.
Serial Number: 74073848

TEST-ITS

TEST-ITS

Filed: July 12, 1990
cosmetics, namely foundation, face powder, blush, lipstick, nail enamel, eye shadow, and eye liner
Owned by: MAX FACTOR & CO.
Serial Number: 74077655

MAXI

MAXI

Filed: July 19, 1990
wigs and hairpieces
Owned by: MAX FACTOR & CO.
Serial Number: 74079857

MAXI-HAIR

MAXI-HAIR

Filed: July 19, 1990
wigs and hairpieces
Owned by: MAX FACTOR & CO.
Serial Number: 74079858

MAJOR MOISTURE

MAJOR MOISTURE

Filed: July 23, 1990
skin care products, namely, cleansers, toners, moisturizers, soap, body lotions, night cream and facial masks
Owned by: MAX FACTOR & CO.
Serial Number: 74081016

MOISTURE MEMORY

MOISTURE MEMORY

Filed: July 23, 1990
skin care products, namely, cleansers, toners, moisturizers, soap, body lotions, night cream and facial masks
Owned by: MAX FACTOR & CO.
Serial Number: 74081019

MAX FACTOR

MAX FACTOR

Filed: August 9, 1990
wigs and hairpieces
Owned by: MAX FACTOR & CO.
Serial Number: 74086462

MAX FACTOR PINK

MAX FACTOR PINK

Filed: August 27, 1990
fragrance for personal use
Owned by: MAX FACTOR & CO.
Serial Number: 74091818

FOREVER EYE COLOR

FOREVER EYE COLOR

Filed: August 27, 1990
eye shadow, lipsticks, nail enamel and blush
Owned by: MAX FACTOR & CO.
Serial Number: 74091820

DOUBLE MANICURE WEAR

DOUBLE MANICURE WEAR

Filed: August 27, 1990
nail care products, namely, top coat nail glaze
Owned by: MAX FACTOR & CO.
Serial Number: 74091821

THE WATERPROOFER

THE WATERPROOFER

Filed: August 27, 1990
cosmetics, namely, mascara
Owned by: MAX FACTOR & CO.
Serial Number: 74091822

SOFT LUSTRE

SOFT LUSTRE

Filed: August 27, 1990
cosmetics, namely lipstick and lip gloss
Owned by: MAX FACTOR & CO.
Serial Number: 74091823

FOREVER COLOR

FOREVER COLOR

Filed: August 27, 1990
eye shadow, lipsticks, nail enamel and blush
Owned by: MAX FACTOR & CO.
Serial Number: 74091824

UNDERWATER MASCARA

UNDERWATER MASCARA

Filed: September 21, 1990
cosmetics namely, mascara
Owned by: MAX FACTOR & CO.
Serial Number: 74099347

BEAUTIFUL SKIN REGARDLESS OF AGE

BEAUTIFUL SKIN REGARDLESS OF AGE

Filed: October 15, 1990
skin care products; namely, sunscreen, tanning lotions, tanning creams, moisturizing lotions, moisturizing creams, cleansing…
Owned by: MAX FACTOR & CO.
Serial Number: 74105907

FACE WATER

FACE WATER

Filed: October 15, 1990
skin treatment products
Owned by: MAX FACTOR & CO.
Serial Number: 74105909

CURLY

CURLY

Filed: October 22, 1990
mascara
Owned by: MAX FACTOR & CO.
Serial Number: 74108137

TWICE THE WEAR

TWICE THE WEAR

Filed: October 22, 1990
nail enamel
Owned by: MAX FACTOR & CO.
Serial Number: 74108138

DOT YOUR EYES

DOT YOUR EYES

Filed: December 3, 1990
cosmetics; namely, eye make-up
Owned by: MAX FACTOR & CO.
Serial Number: 74120289

UNPOWDERY POWDER

UNPOWDERY POWDER

Filed: December 11, 1990
cosmetics; namely, facial powder
Owned by: MAX FACTOR & CO.
Serial Number: 74122555

SKINNY MINI

SKINNY MINI

Filed: December 24, 1990
cosmetics; namely, eye liners, pencils, and eyebrow pencils
Owned by: MAX FACTOR & CO.
Serial Number: 74126150

COLOR IN LIGHT

COLOR IN LIGHT

Filed: January 7, 1991
cosmetics; namely, foundation, blush, eyeshadow, eyeliner, face powder, lipstick, and nail polish
Owned by: MAX FACTOR & CO.
Serial Number: 74128196

COLOR PURE

COLOR PURE

Filed: January 7, 1991
cosmetics; namely, blush
Owned by: MAX FACTOR & CO.
Serial Number: 74128493

WEAR X 2

WEAR X 2

Filed: February 1, 1991
nail care products; namely, protective top coats
Owned by: MAX FACTOR & CO.
Serial Number: 74135565

SUNTOUCHED

SUNTOUCHED

Filed: February 8, 1991
cosmetics, namely, eye shadow, lip stick, lip gloss, nail polish, and blush
Owned by: MAX FACTOR & CO.
Serial Number: 74137712

POSITIVELY LUMINOUS

POSITIVELY LUMINOUS

Filed: April 19, 1991
cosmetics; namely, foundation
Owned by: MAX FACTOR & CO.
Serial Number: 74158613

TWICE THE WEAR

TWICE THE WEAR

Filed: April 11, 1991
cosmetics, namely eyeshadow, eyeshadow base, eyeliner, eye pencils, mascara and lip foundations and treatments
Owned by: MAX FACTOR & CO.
Serial Number: 74164612

LIVING PROOF

LIVING PROOF

Filed: June 10, 1991
skin treatments; namely, cosmetic cream,moisturizers, cleansers, toner, and facial masques
Owned by: MAX FACTOR & CO.
Serial Number: 74174150

WATER POWER

WATER POWER

Filed: June 10, 1991
cosmetics; namely, eye shadow, eye pencils, eye liners, mascara, and eyebrow pencils
Owned by: MAX FACTOR & CO.
Serial Number: 74174678

DURANGO

DURANGO

Filed: June 20, 1991
cosmetic preparations; namely, perfume, toilet water, colognes, toiletries; namely, toilet soaps, hair shampoos, deodarants…
Owned by: MAX FACTOR & CO.
Serial Number: 74179321