LIFE INSURANCE COMPANY OF THE SOUTHWEST Trademarks
RETIREMAX

RETIREMAX

Filed: March 31, 1986
ADMINISTERING AND BROKERING ANNUITY POLICIES
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 73591003

TAXBRAKE PLUS UNIVERSAL LIFE

TAXBRAKE PLUS UNIVERSAL LIFE

Filed: March 30, 1989
LIFE INSURANCE UNDERWRITING AND ADMISTRATION SERVICES
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 73790054

FLEX 3000

FLEX 3000

Filed: June 12, 1989
ANNUITY INSURANCE BROKERAGE SERVICES
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 73805800

TARGET ANNUITY SERIES

TARGET ANNUITY SERIES

Filed: September 19, 1989
ANNUITY INSURANCE BROKERAGE SERVICES
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 73826365

LSW

LSW

Filed: October 12, 1989
ANNUITY AND LIFE INSURANCE BROKERAGE SERVICES
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 73830996

INCOME CHOICE ANNUITY

INCOME CHOICE ANNUITY

Filed: June 20, 1991
individual, single premium annuity/insurance brokerage services
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 74177871

CONCEPT FIVE

CONCEPT FIVE

Filed: September 30, 1991
individual five-day life insurance product
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 74207805

SECUREPLUS INDEXED ANNUITY

SECUREPLUS INDEXED ANNUITY

Filed: April 22, 1996
annuity underwriting, annuity brokerage, and annuity administration
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 75091788

SECUREPLUS LIFE

SECUREPLUS LIFE

Filed: June 20, 1997
life insurance underwriting services
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 75312072

LSW ADDS THE ASSURANCE PROVIDED ONLY BY INSURANCE

LSW ADDS THE ASSURANCE PROVIDED ONLY BY INSURANCE

Filed: January 21, 1998
Insurance underwriting services, namely, Life and Annuity insurance policies
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 75420891

LSW HORIZON

LSW HORIZON

Filed: July 9, 1998
Life insurance underwriting services
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 75515867

LSW CHOICE HARBOR

LSW CHOICE HARBOR

Filed: July 9, 1998
Life insurance underwriting services
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 75515868

LSW LEVEL TERM 30

LSW LEVEL TERM 30

Life insurance underwriting services
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 75584225

LSW LEVEL TERM 65

LSW LEVEL TERM 65

Life insurance underwriting services
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 75584226

LSW LEVEL TERM 15

LSW LEVEL TERM 15

Life insurance underwriting services
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 75584249

SECUREPLUS SELECT

SECUREPLUS SELECT

Annuity Underwriting, Annuity Brokerage and Annuity Administration Services
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 75761577

SECUREPLUS SELECT TSA

SECUREPLUS SELECT TSA

Annuity underwriting, annuity brokerage and annuity administration services
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 75761933

RETIREMAX PROVIDER

RETIREMAX PROVIDER

administration and brokerage of annuity underwriting policies
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 75763502

RETIREMAX PREMIER + 1

RETIREMAX PREMIER + 1

Administration and brokerage of annuity underwriting policies
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 75763532

VALUED INC.

VALUED INC.

insurance agencies in the field of life and annuity policies
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 75786807

RETIREMAX MILLENNIUM

RETIREMAX MILLENNIUM

administration and brokerage of annuity underwriting policies
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 75787347

RETIRE101

RETIRE101

administration and brokerage of annuity underwriting policies
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 75787529

SECUREPLUS ACCUMULATOR

SECUREPLUS ACCUMULATOR

ANNUITY UNDERWRITING; ANNUITY BROKERAGE; AND ANNUITY ADMINISTRATIVE SERVICES
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 75792838

RETIREDIRECT

RETIREDIRECT

Collecting insurance premiums from school districts on behalf of their employees
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 75858104

SECUREPLUS MASTER 5

SECUREPLUS MASTER 5

Annuity underwriting; Issuance and administration of annuities
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 77048908

LSW'S PERFORMANCE PLUS

LSW'S PERFORMANCE PLUS

Promoting the sale of annuities by administering an incentive award program
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 77068674

SECUREPLUS ADVANTAGE 79

SECUREPLUS ADVANTAGE 79

Life insurance underwriting
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 77393105

LSW SECUREPLUS PLATINUM

LSW SECUREPLUS PLATINUM

Financial services, namely, underwriting annuities and life insurance
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 78163828

LSW RETIREMENT ADVANTAGE

LSW RETIREMENT ADVANTAGE

Financial services, namely, retirement planning services; providing financial information in the field of retirement planning…
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 78469356

LSW LIFE INCOME ADVANTAGE

LSW LIFE INCOME ADVANTAGE

Financial services; retirement planning services; providing financial information in the field of retirement planning
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 78471167

LSW REVOLUTIONARY LIFE

LSW REVOLUTIONARY LIFE

Life insurance underwriting services
Owned by: LIFE INSURANCE COMPANY OF THE SOUTHWEST
Serial Number: 78471173