MAYBELLINE
Filed: September 28, 1959
Mascara Remover [ , and for Replacement Parts and Refills for Eyebrow Pencils ]
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 72082264
DARK & LOVELY
Filed: July 6, 1972
PERMANENT SHAMPOO-IN HAIR COLOR
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 72429232
GREAT-LASH
Filed: July 6, 1972
MASCARA
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 72429236
MAYBELLINE
Filed: October 26, 1976
COSMETICS
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73104406
MAYBELLINE
Filed: November 21, 1977
NAIL COLOR
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73149326
MOISTURE WHIP
Filed: March 9, 1978
LIPSTICK
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73161454
SOLITE
Filed: July 28, 1980
Developers for Use with Color to Lighten the Hair
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73272125
DAY INTO NIGHT
Filed: September 15, 1980
Permanent Wave Products-Namely, a Permanent Wave Kit Comprised of Balancing Lotion, Reforming Lotion and Bonding Lotion
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73277859
SYNERFUSION
Filed: November 19, 1980
Permanent Hair Waving Kit Composed of Hair Waving Solution, Hair Waving Neutralizer, and Hair Waving Restructuring Solution…
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73286457
RK
Filed: August 10, 1981
[ Hair Control Kit, Consisting of Styling Lotion, Neutralizing Lotion and Shampoo, and ] Face and Body Cleansing Bar
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73323068
TWO TREES
Filed: July 6, 1982
Lozenges for Throat Irritations
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73373193
CARE FREE CURL
Filed: November 1, 1982
HAIR CARE PRODUCTS-NAMELY, MOISTURIZERS, ACTIVATORS, SHAMPOOS, CONDITIONERS, RE-ARRANGERS, AND BOOSTERS
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73401333
EXPERT EYES
Filed: February 11, 1983
Eye Shadow
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73413273
INSTACURE
Filed: February 18, 1983
Hair-Treatment Preparations-Namely, Conditioners for Professional Use
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73414151
SS
Filed: September 6, 1983
Hair Care Products-Namely, Shampoos, Conditioners, Moisturizers, Activators, Rearrangers, Permanents, Wave Lotions, Setting…
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73442368
DARK & LOVELY
Filed: April 19, 1985
HAIR CARE PRODUCTS, NAMELY, PROTEIN SHAMPOO, CONDITIONER, HAIR DRESS/CONDITIONER, [ SETTING LOTION, EXTRA LIGHT HAIR DRESS…
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73533110
PRIZMS
Filed: September 16, 1985
HAIR-TREATMENT PREPARATIONS -- NAMELY, HAIR COLORING
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73558336
LOGICS
Filed: October 3, 1985
HAIR TINTING, DYEING AND COLORING PREPARATIONS[, SHAMPOO AND HAIR CONDITIONER ]
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73561380
ALTERNATE ACTION
Filed: February 24, 1986
HAIR-TREATMENT PREPARATIONS -- NAMELY, SHAMPOOS
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73584417
CHROMAPLEX SYSTEM
Filed: March 31, 1986
HAIR-TREATMENT PREPARATIONS -- NAMELY, A COLORING AND CONDITIONING COMPOSITION SOLD AS AN INTEGRAL COMPONENT OF HAIR COLORING…
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73590808
ATTITUDES
Filed: August 20, 1986
[ HAIR SHAMPOO, HAIR CONDITIONER AND ] HAIR TINTING, DYEING AND COLORING PREPARATIONS FOR PROFESSIONAL USE ONLY
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73611904
LOGICS
Filed: April 6, 1987
HAIR LIGHTENER PREPARATION FOR PROFESSIONAL USE ONLY
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73653632
LET'S JAM!
Filed: April 11, 1988
HAIR CARE PRODUCTS, NAMELY SHINING AND CONDITIONING GELS
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73721480
KIEHL'S
Filed: October 19, 1989
SKIN CARE PRODUCTS - NAMELY, CLEANSING CREAMS, SCRUBS, MASQUES, TONERS, CONDITIONERS AND MOISTURIZERS; SUNSCREEN [ AND SUNTAN…
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73832326
COLOR ADDITIONS
Filed: January 16, 1990
hair coloring preparations used to customize hair color formulations
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74018825
AROMASCIENCE
Filed: March 5, 1990
non-medicated hair [ and skin ] care preparations
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74034908
ARTEC
Filed: March 21, 1990
hair color and hair care products; namely, combination shampoo and non-permanent hair coloring
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74040610
NAILOGICS
Filed: April 26, 1990
[ cuticle remover, nail hardener, ] nail polish, nail polish top coat, [ and hand ] and nail cream, sold through direct…
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74053207
PRECIOUS PINK
Filed: July 24, 1990
nail polish
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74081532
BABY'S BREATH
Filed: July 24, 1990
nail polish
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74081536
ESSIE COSMETICS
Filed: October 19, 1990
nail polish
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74107983
Image Trademark
Filed: January 28, 1991
eye make-up remover
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74134129
Image Trademark
Filed: January 28, 1991
eye make-up remover
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74134130
DIAL-A-LASH
Filed: February 19, 1991
mascara
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74139956
DARK & NATURAL
Filed: March 18, 1991
non-medicated hair care preparations
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74148221
EXPERT EYES
Filed: May 28, 1991
false eyelashes and lash adhesives
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74170161
KERATEX
Filed: July 1, 1991
hair care products; namely, shampoos [ and conditioners ]
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74180817
COLORESERVE SYSTEM
Filed: December 5, 1991
hair shampoos, hair conditioners, hair sprays and hair styling preparations
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74228501
OMBRELLE
Filed: May 19, 1992
sunscreen products
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74276986
EXOLANTE
Filed: September 21, 1992
permanent wave hair styling preparations
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74316125
