L'OREAL USA CREATIVE, INC. Trademarks
MAYBELLINE

MAYBELLINE

Filed: September 28, 1959
Mascara Remover [ , and for Replacement Parts and Refills for Eyebrow Pencils ]
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 72082264

REDKEN

REDKEN

Filed: January 14, 1972
HAIR CONDITIONERS, WAVE SETS, HAIR SPRAYS, PERMANENT WAVE LOTIONS, HAIR LIGHTENERS [, HAND LOTIONS, AND FACE AND SKIN CREAMS…
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 72412601

DARK & LOVELY

DARK & LOVELY

Filed: July 6, 1972
PERMANENT SHAMPOO-IN HAIR COLOR
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 72429232

GREAT-LASH

GREAT-LASH

Filed: July 6, 1972
MASCARA
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 72429236

MAYBELLINE

MAYBELLINE

Filed: October 26, 1976
COSMETICS
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73104406

REDKEN

REDKEN

Filed: August 8, 1977
T-SHIRTS
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73136877

MAYBELLINE

MAYBELLINE

Filed: November 21, 1977
NAIL COLOR
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73149326

MOISTURE WHIP

MOISTURE WHIP

Filed: March 9, 1978
LIPSTICK
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73161454

SOLITE

SOLITE

Filed: July 28, 1980
Developers for Use with Color to Lighten the Hair
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73272125

DAY INTO NIGHT

DAY INTO NIGHT

Filed: September 15, 1980
Permanent Wave Products-Namely, a Permanent Wave Kit Comprised of Balancing Lotion, Reforming Lotion and Bonding Lotion
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73277859

SYNERFUSION

SYNERFUSION

Filed: November 19, 1980
Permanent Hair Waving Kit Composed of Hair Waving Solution, Hair Waving Neutralizer, and Hair Waving Restructuring Solution…
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73286457

RK

RK

Filed: August 10, 1981
[ Hair Control Kit, Consisting of Styling Lotion, Neutralizing Lotion and Shampoo, and ] Face and Body Cleansing Bar
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73323068

CARE FREE CURL

CARE FREE CURL

Filed: May 20, 1982
HAIR CARE PRODUCTS-NAMELY, MOISTURIZERS, ACTIVATORS, SHAMPOOS, CONDITIONERS, RE-ARRANGERS, AND BOOSTERS
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73365514

TWO TREES

TWO TREES

Filed: July 6, 1982
Lozenges for Throat Irritations
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73373193

DERMABLEND

DERMABLEND

Filed: August 23, 1982
Cosmetics-Namely, [Skin Blemish Cover Cream] and Setting Powder
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73381177

CARE FREE CURL

CARE FREE CURL

Filed: November 1, 1982
HAIR CARE PRODUCTS-NAMELY, MOISTURIZERS, ACTIVATORS, SHAMPOOS, CONDITIONERS, RE-ARRANGERS, AND BOOSTERS
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73401333

EXPERT EYES

EXPERT EYES

Filed: February 11, 1983
Eye Shadow
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73413273

INSTACURE

INSTACURE

Filed: February 18, 1983
Hair-Treatment Preparations-Namely, Conditioners for Professional Use
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73414151

SS

SS

Filed: September 6, 1983
Hair Care Products-Namely, Shampoos, Conditioners, Moisturizers, Activators, Rearrangers, Permanents, Wave Lotions, Setting…
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73442368

OPTICURL

OPTICURL

Filed: April 20, 1984
Hair-Treatment Preparations-Namely, Permanent Wave Preparations
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73476400

SPORTIN' WAVES

SPORTIN' WAVES

Filed: April 25, 1984
HAIR CARE PRODUCTS, NAMELY A GEL POMADE
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73477267

DARK & LOVELY

DARK & LOVELY

Filed: April 19, 1985
HAIR CARE PRODUCTS, NAMELY, PROTEIN SHAMPOO, CONDITIONER, HAIR DRESS/CONDITIONER, [ SETTING LOTION, EXTRA LIGHT HAIR DRESS…
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73533110

PRIZMS

PRIZMS

Filed: September 16, 1985
HAIR-TREATMENT PREPARATIONS -- NAMELY, HAIR COLORING
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73558336

LOGICS

LOGICS

Filed: October 3, 1985
HAIR TINTING, DYEING AND COLORING PREPARATIONS[, SHAMPOO AND HAIR CONDITIONER ]
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73561380

ALTERNATE ACTION

ALTERNATE ACTION

Filed: February 24, 1986
HAIR-TREATMENT PREPARATIONS -- NAMELY, SHAMPOOS
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73584417

CHROMAPLEX SYSTEM

CHROMAPLEX SYSTEM

Filed: March 31, 1986
HAIR-TREATMENT PREPARATIONS -- NAMELY, A COLORING AND CONDITIONING COMPOSITION SOLD AS AN INTEGRAL COMPONENT OF HAIR COLORING…
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73590808

ATTITUDES

ATTITUDES

Filed: August 20, 1986
[ HAIR SHAMPOO, HAIR CONDITIONER AND ] HAIR TINTING, DYEING AND COLORING PREPARATIONS FOR PROFESSIONAL USE ONLY
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73611904

LOGICS

LOGICS

Filed: April 6, 1987
HAIR LIGHTENER PREPARATION FOR PROFESSIONAL USE ONLY
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73653632

LET'S JAM!

LET'S JAM!

Filed: April 11, 1988
HAIR CARE PRODUCTS, NAMELY SHINING AND CONDITIONING GELS
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73721480

KIEHL'S

KIEHL'S

Filed: October 19, 1989
SKIN CARE PRODUCTS - NAMELY, CLEANSING CREAMS, SCRUBS, MASQUES, TONERS, CONDITIONERS AND MOISTURIZERS; SUNSCREEN [ AND SUNTAN…
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 73832326

COLOR ADDITIONS

COLOR ADDITIONS

Filed: January 16, 1990
hair coloring preparations used to customize hair color formulations
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74018825

AROMASCIENCE

AROMASCIENCE

Filed: March 5, 1990
non-medicated hair [ and skin ] care preparations
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74034908

ARTEC

ARTEC

Filed: March 21, 1990
hair color and hair care products; namely, combination shampoo and non-permanent hair coloring
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74040610

NAILOGICS

NAILOGICS

Filed: April 26, 1990
[ cuticle remover, nail hardener, ] nail polish, nail polish top coat, [ and hand ] and nail cream, sold through direct…
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74053207

PRECIOUS PINK

PRECIOUS PINK

Filed: July 24, 1990
nail polish
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74081532

BABY'S BREATH

BABY'S BREATH

Filed: July 24, 1990
nail polish
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74081536

ESSIE COSMETICS

ESSIE COSMETICS

Filed: October 19, 1990
nail polish
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74107983

Image Trademark

Image Trademark

Filed: January 28, 1991
eye make-up remover
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74134129

Image Trademark

Image Trademark

Filed: January 28, 1991
eye make-up remover
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74134130

DIAL-A-LASH

DIAL-A-LASH

Filed: February 19, 1991
mascara
Owned by: L'OREAL USA CREATIVE, INC.
Serial Number: 74139956