J.C. PENNEY PRIVATE BRANDS, INC. Trademarks
BIG MAC

BIG MAC

Filed: July 21, 1922
Men's Ready-to-Wear Clothing-Namely, Work Shirts Made of Cotton Goods
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 71167191

ADONNA

ADONNA

Filed: November 27, 1931
WOMEN'S *AND* [ , ] MISSES' [ , AND CHILDREN'S ] UNDERWEAR
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 71321549

SUBTLE SHAPER

SUBTLE SHAPER

Filed: May 26, 1971
HOISERY
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 72393200

DIVIDEND DOZEN

DIVIDEND DOZEN

Filed: January 11, 1980
Handkerchiefs
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 73245788

SUITED SEPARATES

SUITED SEPARATES

Filed: December 23, 1980
Clothing-Namely, Men's Slacks, Sportcoats and Vests
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 73290901

HUNT CLUB

HUNT CLUB

Filed: October 7, 1981
Clothing-Namely, Ladies' Shirts and Tops
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 73331560

STAFFORD

STAFFORD

Filed: January 8, 1982
Clothing-Namely, Men's Suits and Sportcoats
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 73344864

ST JOHN'S BAY

ST JOHN'S BAY

Filed: December 6, 1982
Men's Shirts, Slacks, Sweaters and Jackets, Insulated Vests and Parkas
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 73404842

PAR-FOUR

PAR-FOUR

Filed: January 13, 1983
Clothing-Namely,[ Pants,] Sweaters [and Jackets]
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 73409187

ALICIA

ALICIA

Filed: February 7, 1983
Blouses
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 73412712

SO SOFT BY 9-2-5

SO SOFT BY 9-2-5

Filed: July 30, 1990
shoes
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 74083989

THE ORIGINAL ARIZONA JEAN COMPANY

THE ORIGINAL ARIZONA JEAN COMPANY

Filed: June 25, 1992
shirts, sweaters, jackets, pants and shorts
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 74288799

THE ORIGINAL ARIZONA JEAN COMPANY

THE ORIGINAL ARIZONA JEAN COMPANY

Filed: May 30, 1995
[ watches ]
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 74681437

BRIGHT FUTURE

BRIGHT FUTURE

Filed: July 7, 1997
[ wearing apparel, namely, sleepwear, snowsuits, jackets, ] layette-underwear [ , socks, booties, walking shoes and cloth…
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 75320236

JCPENNEY HOME COLLECTION

JCPENNEY HOME COLLECTION

Filed: October 31, 1997
soap dishes, soap dispensers, facial tissue holders, shower curtain hooks, dinnerware, beverage glassware and cutting boards…
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 75382798

SMOOTH TOUCH

SMOOTH TOUCH

Filed: August 4, 1998
fabrics used in the further manufacture of bed linens
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 75530493

L.T.P. LESS THAN PERFECT L.T.P.

L.T.P. LESS THAN PERFECT L.T.P.

towels, sheets, and blankets
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 75812671

MONTREUX

MONTREUX

lamps
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 75856979

ARIZONA COLOR

ARIZONA COLOR

cosmetics, namely, lipstick, blush, eye shadows, eye pencils, nail polish, body paints, and lip gloss
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 75866475

JF J. FERRAR

JF J. FERRAR

men's suits
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 75908663

DESIGN DISTRICT

DESIGN DISTRICT

furniture
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 75943760

THE NATURAL BY STAFFORD

THE NATURAL BY STAFFORD

Men's apparel, composed in whole or in substantial part of natural fabrics, namely, sport coats, and suits
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 76161525

STAFFORD EXECUTIVE

STAFFORD EXECUTIVE

men's apparel, namely, dress shirts, hosiery, suits, sport coats, [ overcoats, ] and trousers
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 76168728

CITY STREETS

CITY STREETS

Men's, women's, and children's apparel, namely, shirts, pants, sweaters, suits, sport jackets, suspenders, ties, skirts,…
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 76276943

SIMPLY FOR SPORTS

SIMPLY FOR SPORTS

children's athletic apparel, namely, shirts, pants, shorts, wind suits and jackets
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 76297429

HOME EXPRESSIONS

HOME EXPRESSIONS

comforters, bedskirts, duvet covers, shams, and fabric window coverings
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 76297430

RULING CLASS

RULING CLASS

Boy's and girl's apparel, namely, pants, shirts, sweaters, skirts, shorts and dresses
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 76306492

HUNT CLUB

HUNT CLUB

Men's shirts, shorts, pants, sport coats, suits, ties, socks, shoes and belts
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 76309190

BED KIT

BED KIT

comforters and sheet sets
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 76325282

TOTAL GIRL

TOTAL GIRL

makeup, namely, lipstick, lip gloss, and nail decals
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 76340256

STEP-A-SIDE

STEP-A-SIDE

apparel, namely, bandannas, belts, shoes, slippers, scarves, gloves, visors, hats, hosiery, underwear, shirts, pants, shorts…
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 76350001

L.T.P. LESS THAN PERFECT

L.T.P. LESS THAN PERFECT

Towels, bed sheets, and bed blankets
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 76358484

DIRECTIONS FOR MEN

DIRECTIONS FOR MEN

catalog featuring men's clothing
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 76428798

TOTAL GIRL

TOTAL GIRL

bath and shower gel, body lotion, and body mist
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 76429804

SUPREME

SUPREME

Window coverings, namely, curtains and draperies
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 76433474

CITY STREETS

CITY STREETS

shorts, vests, jackets, sweaters, ties, suits, skirts, and skorts
Owned by: J.C. PENNEY PRIVATE BRANDS, INC.
Serial Number: 76480298