Hy-Vee, Inc. Trademarks
CANNED CHAMELEON

CANNED CHAMELEON

Beer
Owned by: Hy-Vee, Inc.
Serial Number: 87959088

OVERJOY

OVERJOY

Filed: June 15, 2018
Ice cream; ice cream bars; ice cream desserts; ice cream sandwiches
Owned by: Hy-Vee, Inc.
Serial Number: 88002698

MISS BEHAVING

MISS BEHAVING

Filed: June 28, 2018
Entertainment and educational services, namely, a continuing program providing lessons on social etiquette accessible by…
Owned by: Hy-Vee, Inc.
Serial Number: 88018586

H HSTV

H HSTV

Filed: July 2, 2018
Providing entertainment and educational services in the nature of ongoing television programs via the internet in varied…
Owned by: Hy-Vee, Inc.
Serial Number: 88023232

HY·VEE MIDWEST PORK

HY·VEE MIDWEST PORK

Filed: July 3, 2018
Pork
Owned by: Hy-Vee, Inc.
Serial Number: 88024448

MARKET GRILLE COMFORT FOODS

MARKET GRILLE COMFORT FOODS

Food preparation services featuring a department within a grocery store that offers homestyle cooked foods for either eating…
Owned by: Hy-Vee, Inc.
Serial Number: 88026333

CAPSURE

CAPSURE

Filed: July 16, 2018
Hearing aids
Owned by: Hy-Vee, Inc.
Serial Number: 88039533

H HY-VEE HEALTHMARKET

H HY-VEE HEALTHMARKET

Filed: July 17, 2018
Retail grocery stores in the field of organic and natural foods
Owned by: Hy-Vee, Inc.
Serial Number: 88040833

H

H

Filed: July 17, 2018
Retail grocery stores
Owned by: Hy-Vee, Inc.
Serial Number: 88040923

THE GRANDPARENT TRAP

THE GRANDPARENT TRAP

Filed: August 1, 2018
Entertainment and educational services, namely, a continuing program accessible by computer networks co-hosted by kids and…
Owned by: Hy-Vee, Inc.
Serial Number: 88061198

DONE IN ONE

DONE IN ONE

Filed: August 1, 2018
Entertainment and educational services in the nature of continuing cooking shows broadcast over the internet, all featuring…
Owned by: Hy-Vee, Inc.
Serial Number: 88061244

MOMOSITES ATTRACT

MOMOSITES ATTRACT

Filed: August 1, 2018
Entertainment and educational services, namely, a continuing program accessible by computer networks co-hosted by mothers…
Owned by: Hy-Vee, Inc.
Serial Number: 88061291

HY-VEE KIDSFIT

HY-VEE KIDSFIT

Filed: August 3, 2018
Entertainment and educational services in the nature of continuing shows for kids and families broadcast over the internet…
Owned by: Hy-Vee, Inc.
Serial Number: 88064357

HY-VEE BALANCE

HY-VEE BALANCE

Filed: August 3, 2018
Entertainment and educational services, namely, the provision of continuing variety shows broadcast over the internet featuring…
Owned by: Hy-Vee, Inc.
Serial Number: 88064447

SUBSTITUTE TEACHER

SUBSTITUTE TEACHER

Filed: August 14, 2018
Entertainment and educational services in the nature of continuing cooking shows broadcast over the internet and conducted…
Owned by: Hy-Vee, Inc.
Serial Number: 88077341

READY. SET. CELEBRATE!

READY. SET. CELEBRATE!

Filed: September 10, 2018
Entertainment and educational services in the nature of continuing cooking shows broadcast over the internet featuring tips…
Owned by: Hy-Vee, Inc.
Serial Number: 88110783

HY-VEE DOLLAR $ FRESH

HY-VEE DOLLAR $ FRESH

Filed: October 4, 2018
Retail convenience stores; Retail grocery stores
Owned by: Hy-Vee, Inc.
Serial Number: 88142549

HY-VEE DOLLAR FRESH

HY-VEE DOLLAR FRESH

Filed: October 4, 2018
Retail convenience stores; Retail grocery stores
Owned by: Hy-Vee, Inc.
Serial Number: 88142613

MY PET CHILDREN

MY PET CHILDREN

Filed: October 8, 2018
Entertainment and educational services, namely, a continuing program accessible by computer networks providing information…
Owned by: Hy-Vee, Inc.
Serial Number: 88146422

WHAT THE HACK

WHAT THE HACK

Filed: October 10, 2018
Entertainment and educational services, namely, a continuing program accessible by computer networks featuring various general…
Owned by: Hy-Vee, Inc.
Serial Number: 88149646

RESPONSIBLE CHOICE

RESPONSIBLE CHOICE

Filed: October 16, 2018
Seafood, namely, seafood that is responsibly farmed or harvested, not live; Frozen seafood; Tinned seafood
Owned by: Hy-Vee, Inc.
Serial Number: 88157285

RESPONSIBLE CHOICE

RESPONSIBLE CHOICE

Filed: October 16, 2018
Seafood, namely, seafood that is responsibly farmed or harvested, not live; Frozen seafood; Tinned seafood
Owned by: Hy-Vee, Inc.
Serial Number: 88157446

CAKE THIS!

CAKE THIS!

Filed: October 24, 2018
Entertainment and educational services in the nature of continuing cooking shows broadcast over the internet, namely, featuring…
Owned by: Hy-Vee, Inc.
Serial Number: 88167252

HY-VEE HAUL

HY-VEE HAUL

Filed: November 27, 2018
Entertainment and educational services, namely, a continuing program accessible by computer networks about peoples shopping…
Owned by: Hy-Vee, Inc.
Serial Number: 88206598

HY-VEE MEDLINK

HY-VEE MEDLINK

Filed: December 6, 2018
Retail pharmacy services, namely, synchronization of multiple medical prescription refills for a single pickup date
Owned by: Hy-Vee, Inc.
Serial Number: 88219254

HY-VEE MEDLINK

HY-VEE MEDLINK

Filed: January 22, 2019
Retail pharmacy services, namely, synchronization of multiple medical prescription refills for a single pickup date
Owned by: Hy-Vee, Inc.
Serial Number: 88270896

MOM SQUAD

MOM SQUAD

Filed: February 20, 2019
Entertainment and educational services, namely, a continuing program accessible by computer networks providing information…
Owned by: Hy-Vee, Inc.
Serial Number: 88308189

PETALS FOR PEDALS

PETALS FOR PEDALS

Filed: March 8, 2019
Charitable services, namely, donating bicycles to the needy
Owned by: Hy-Vee, Inc.
Serial Number: 88331991

HY-VEE ENCORE

HY-VEE ENCORE

Filed: April 3, 2019
Retail grocery store services
Owned by: Hy-Vee, Inc.
Serial Number: 88369765

MOMENTUM

MOMENTUM

Filed: May 22, 2019
Entertainment and educational services, namely, a continuing program accessible by computer networks featuring a fitness…
Owned by: Hy-Vee, Inc.
Serial Number: 88441370

OVER THE TOP

OVER THE TOP

Yogurt; Greek yogurt; dairy products combined in unitary packages excluding ice cream, ice milk and frozen yogurt; all of…
Owned by: Hy-Vee, Inc.
Serial Number: 88536266

THAT'S SMART!

THAT'S SMART!

Filed: August 7, 2019
Dish detergents, Laundry bleach, Fabric softener sheets for laundry use, Cotton swabs for cosmetic purposes, Cotton balls…
Owned by: Hy-Vee, Inc.
Serial Number: 88569531

THAT'S SMART!

THAT'S SMART!

Filed: August 7, 2019
Dish detergents, Laundry bleach, Fabric softener sheets for laundry use, Cotton swabs for cosmetic purposes, Cotton balls…
Owned by: Hy-Vee, Inc.
Serial Number: 88569572

TUMBLERZ

TUMBLERZ

Filed: August 14, 2019
Yogurt; Greek yogurt; Cream, being dairy products; all the foregoing in plain form or custom-blended with mix-ins such as…
Owned by: Hy-Vee, Inc.
Serial Number: 88577963

PERFECT PLATING

PERFECT PLATING

Filed: October 10, 2019
Entertainment and educational services, namely, a continuing program accessible by computer networks featuring unique ways…
Owned by: Hy-Vee, Inc.
Serial Number: 88649411

TABLESCAPES

TABLESCAPES

Filed: October 10, 2019
Entertainment and educational services, namely, a continuing program accessible by computer networks featuring different…
Owned by: Hy-Vee, Inc.
Serial Number: 88649484

Image Trademark

Image Trademark

Filed: October 14, 2019
Retail grocery stores
Owned by: Hy-Vee, Inc.
Serial Number: 88653235

DR. GENIUS

DR. GENIUS

Filed: November 6, 2019
Soft drinks, namely, carbonated soft drinks
Owned by: Hy-Vee, Inc.
Serial Number: 88682168

TWISTILLAS

TWISTILLAS

Filed: November 12, 2019
Tortilla chips
Owned by: Hy-Vee, Inc.
Serial Number: 88688728

DOLLAR FRESH

DOLLAR FRESH

Filed: November 19, 2019
Retail convenience stores; Retail grocery stores
Owned by: Hy-Vee, Inc.
Serial Number: 88698050