Hy-Vee, Inc. Trademarks
DR. HY-VEE

DR. HY-VEE

Filed: March 28, 2000
carbonated soft drinks
Owned by: Hy-Vee, Inc.
Serial Number: 76011505

HY-VEE GARDEN HELPERS

HY-VEE GARDEN HELPERS

Filed: September 21, 2006
LIVE PLANTS, TREES, SHRUBS, AND FLOWERS
Owned by: Hy-Vee, Inc.
Serial Number: 77004487

HYVEE VUE

HYVEE VUE

eyeglasses
Owned by: Hy-Vee, Inc.
Serial Number: 77018721

CHARLES & DAVID

CHARLES & DAVID

CANDY
Owned by: Hy-Vee, Inc.
Serial Number: 77054301

TRUE SELF

TRUE SELF

feminine hygiene pads, tampons, panty liners, and cleansing towelettes
Owned by: Hy-Vee, Inc.
Serial Number: 77054758

LEVEL ONE

LEVEL ONE

men's body wash
Owned by: Hy-Vee, Inc.
Serial Number: 77054814

LE TECHNIQ

LE TECHNIQ

SOAPS FOR HAND AND BODY CARE AND HAND LOTION
Owned by: Hy-Vee, Inc.
Serial Number: 77072862

HY-VEE DU JOUR

HY-VEE DU JOUR

Filed: April 3, 2007
soup
Owned by: Hy-Vee, Inc.
Serial Number: 77147634

HY-VEE SEASONS

HY-VEE SEASONS

Filed: June 21, 2007
printed catalog in the field of family lifestyles featuring tips on the use of and offering products for seasonal indoor…
Owned by: Hy-Vee, Inc.
Serial Number: 77212404

HYVEE THUNDER SPORT DRINK

HYVEE THUNDER SPORT DRINK

sports drinks
Owned by: Hy-Vee, Inc.
Serial Number: 77275399

EXERCISING YOUR CHARACTER

EXERCISING YOUR CHARACTER

Filed: September 19, 2007
organization of a sporting event to promote enthusiasm for fitness and a commitment to sportsmanship
Owned by: Hy-Vee, Inc.
Serial Number: 77283730

HY-ACTIVE

HY-ACTIVE

Yogurt
Owned by: Hy-Vee, Inc.
Serial Number: 77294750

HY-VEE FUNPAWS

HY-VEE FUNPAWS

pet beds and crates
Owned by: Hy-Vee, Inc.
Serial Number: 77333877

DELECTA

DELECTA

Filed: January 24, 2008
sweetener, namely, sugar substitute
Owned by: Hy-Vee, Inc.
Serial Number: 77379339

HYVEE ENRICH

HYVEE ENRICH

nutritional shakes for use as a meal substitute or as a snack replacement
Owned by: Hy-Vee, Inc.
Serial Number: 77384405

THIS BAG IS GREEN

THIS BAG IS GREEN

non-woven synthetic reusable grocery bag
Owned by: Hy-Vee, Inc.
Serial Number: 77450040

BEGIN

BEGIN

Filed: June 3, 2008
providing information and counseling services in the field of physical fitness
Owned by: Hy-Vee, Inc.
Serial Number: 77489761

POP FRESH

POP FRESH

Filed: July 3, 2008
flavored puffed corn snacks
Owned by: Hy-Vee, Inc.
Serial Number: 77514289

HEARTLAND PANTRY

HEARTLAND PANTRY

retail supermarkets, retail drug stores, retail pharmacy services, retail delicatessen services, and retail store services…
Owned by: Hy-Vee, Inc.
Serial Number: 77537210

Image Trademark

Image Trademark

Filed: August 15, 2008
Promoting public awareness of the need for being globally environmentally responsible for the well-being of people and communities…
Owned by: Hy-Vee, Inc.
Serial Number: 77547836

SOFT ESSENTIALS

SOFT ESSENTIALS

bathroom tissue
Owned by: Hy-Vee, Inc.
Serial Number: 77598696

HY·VEE FISH MARKET

HY·VEE FISH MARKET

Filed: October 27, 2008
fresh and frozen seafood
Owned by: Hy-Vee, Inc.
Serial Number: 77600981

MOTHER'S CHOICE

MOTHER'S CHOICE

baby wash for hair and body
Owned by: Hy-Vee, Inc.
Serial Number: 77726283

MOTHER'S CHOICE

MOTHER'S CHOICE

infant electrolyte drink, namely, pediatric electrolyte oral medicine solution
Owned by: HY-VEE, INC.
Serial Number: 77726305

MOTHER'S CHOICE

MOTHER'S CHOICE

snacks, namely, puffed grain-based snack foods in fruit flavors
Owned by: HY-VEE, INC.
Serial Number: 77726327

1938

1938

Filed: May 13, 2009
sauces, namely, steak sauce
Owned by: Hy-Vee, Inc.
Serial Number: 77735689

LIL'HUNK

LIL'HUNK

Filed: July 21, 2009
cheese and cheese sticks
Owned by: Hy-Vee, Inc.
Serial Number: 77785986

HY-VEE HARVEST CHIPS

HY-VEE HARVEST CHIPS

flavored grain-based chips
Owned by: HY-VEE, INC.
Serial Number: 77798975

HY-VEE SIMPLYLIGHT

HY-VEE SIMPLYLIGHT

Filed: September 3, 2009
fruit flavored drink mix
Owned by: Hy-Vee, Inc.
Serial Number: 77819460

BAKING STONE BREAD

BAKING STONE BREAD

Filed: September 18, 2009
Bread
Owned by: Hy-Vee, Inc.
Serial Number: 77829535

HY-VEE DRUGSTORE

HY-VEE DRUGSTORE

Filed: July 28, 2005
RETAIL DRUG STORE SERVICES
Owned by: Hy-Vee, Inc.
Serial Number: 78680392

HY-VEE UNVEIL

HY-VEE UNVEIL

ELECTRIC LIGHT BULBS
Owned by: Hy-Vee, Inc.
Serial Number: 78687465

HY-VEE HOME HELPERS

HY-VEE HOME HELPERS

Filed: January 13, 2006
household cleaning preparations
Owned by: Hy-Vee, Inc.
Serial Number: 78791005

HY-VEE KITCHEN HELPERS

HY-VEE KITCHEN HELPERS

Filed: January 13, 2006
bakeware and cookware, namely pots, pans, skillets, and utensils, namely, spatulas, turners, cooking funnels, cooking graters…
Owned by: Hy-Vee, Inc.
Serial Number: 78791033

MIDWEST COUNTRY FARE

MIDWEST COUNTRY FARE

canned foods, namely, canned fruits, canned vegetables, canned tomatoes, canned baked beans, canned mushrooms, and canned…
Owned by: Hy-Vee, Inc.
Serial Number: 78876226

HY-VEE

HY-VEE

Filed: May 5, 2006
Retail supermarkets; retail drug stores; retail pharmacy services; retail convenience stores; retail store services featuring…
Owned by: Hy-Vee, Inc.
Serial Number: 78877618

HY-VEE

HY-VEE

Filed: May 5, 2006
Retail store services featuring convenience store items and gasoline
Owned by: Hy-Vee, Inc.
Serial Number: 78877656

HY-VEE

HY-VEE

Filed: May 5, 2006
car wash services
Owned by: Hy-Vee, Inc.
Serial Number: 78877696

ELITE ESSENTIALS

ELITE ESSENTIALS

Kitchen utensils, namely, cheese knives, cheese planes and pizza cutters
Owned by: Hy-Vee, Inc.
Serial Number: 78932088