Equitable Holdings, Inc. Trademarks
DUAL STEP UP

DUAL STEP UP

Filed: August 25, 2022
Financial planning and investment advisory services in relation to variable annuities
Owned by: Equitable Holdings, Inc.
Serial Number: 97564021

EQUITABLE FIXED ACCOUNT

EQUITABLE FIXED ACCOUNT

Filed: February 9, 2023
Financial services, namely, providing an investment option available for annuity products
Owned by: Equitable Holdings, Inc.
Serial Number: 97787822

COIL INSTITUTIONAL SERIES

COIL INSTITUTIONAL SERIES

Filed: March 14, 2023
Insurance services, namely, issuance, administration, underwriting, and brokerage of life insurance; financial planning…
Owned by: Equitable Holdings, Inc.
Serial Number: 97837645

ACCUMULATION CONTINUUM

ACCUMULATION CONTINUUM

Filed: March 14, 2023
Platform as a service (PAAS) featuring computer software platforms for use in financial planning
Owned by: Equitable Holdings, Inc.
Serial Number: 97837648

GUARANTEED GROWTH STRATEGIES

GUARANTEED GROWTH STRATEGIES

Filed: March 16, 2023
Underwriting, issuance and administration of annuities
Owned by: Equitable Holdings, Inc.
Serial Number: 97842220

STRUCTURED OVERLAY STRATEGIES

STRUCTURED OVERLAY STRATEGIES

Filed: May 2, 2023
Underwriting, issuance and administration of annuities
Owned by: Equitable Holdings, Inc.
Serial Number: 97917348

VUL LEGACY PROTECT

VUL LEGACY PROTECT

Filed: May 11, 2023
Insurance services, namely, underwriting, issuing and administration of life insurance
Owned by: Equitable Holdings, Inc.
Serial Number: 97932143

EQUITABLE LIFE WITH INSIGHT

EQUITABLE LIFE WITH INSIGHT

Filed: June 7, 2023
Downloadable podcasts in the fields of finance and insurance
Owned by: Equitable Holdings, Inc.
Serial Number: 98031084

EQUITABLE ADVISORS MARKETING SUITE

EQUITABLE ADVISORS MARKETING SUITE

Filed: July 18, 2023
Platform as a service (PAAS) featuring a computer software platform for use in marketing and the planning and execution…
Owned by: Equitable Holdings, Inc.
Serial Number: 98090323

VUL INCENTIVE LIFE PROTECT

VUL INCENTIVE LIFE PROTECT

Filed: August 7, 2023
Insurance services, namely, underwriting, issuing and administration of life insurance; investment management in the field…
Owned by: Equitable Holdings, Inc.
Serial Number: 98119536

CREDENTIALED HOLISTIC FINANCIAL COACH

CREDENTIALED HOLISTIC FINANCIAL COACH

Filed: November 15, 2023
Electronic publications, namely, newsletters, non-fiction books and study guides, all in the fields of investment advisory…
Owned by: Equitable Holdings, Inc.
Serial Number: 98271944

LIFE INCOME PLAN

LIFE INCOME PLAN

Filed: December 4, 2023
Financial planning, namely, to help high-income individuals enhance their retirement funds.
Owned by: Equitable Holdings, Inc.
Serial Number: 98297067

LET'S PLAN HOW

LET'S PLAN HOW

Filed: March 8, 2024
Financial planning services, retirement planning services, and providing information and advice in the fields of finance…
Owned by: Equitable Holdings, Inc.
Serial Number: 98440563