Equitable Holdings, Inc. Trademarks
EQUITABLE ART

EQUITABLE ART

Filed: February 6, 2020
Insurance services, namely, issuance, administration, underwriting and brokerage of life insurance
Owned by: Equitable Holdings, Inc.
Serial Number: 88788265

EQUITABLE INVESTMENT MANAGEMENT GROUP, LLC

EQUITABLE INVESTMENT MANAGEMENT GROUP, LLC

Filed: February 6, 2020
Investment of funds for others; investment management; financial analysis and consultation; financial portfolio management…
Owned by: Equitable Holdings, Inc.
Serial Number: 88788273

EQUITABLE AGRIFINANCE

EQUITABLE AGRIFINANCE

Filed: February 6, 2020
Financing and loan services in the field of agricultural real estate; real estate financing services
Owned by: Equitable Holdings, Inc.
Serial Number: 88788278

EQUITABLE 360

EQUITABLE 360

Filed: February 6, 2020
Insurance services, namely, underwriting, issuing and administering insurance in the fields of life, accident and health…
Owned by: Equitable Holdings, Inc.
Serial Number: 88788280

EQUITABLE NETWORK

EQUITABLE NETWORK

Filed: February 6, 2020
Financial services, namely, investment advisory, financial planning, assets management, and brokerage and dealer services…
Owned by: Equitable Holdings, Inc.
Serial Number: 88788281

EQUITABLE NETWORK OF PUERTO RICO

EQUITABLE NETWORK OF PUERTO RICO

Filed: February 6, 2020
Financial services, namely, investment advisory, financial planning, assets management, and brokerage and dealer services…
Owned by: Equitable Holdings, Inc.
Serial Number: 88788284

EQUITABLE STRUCTURED CAPITAL STRATEGIES PLUS

EQUITABLE STRUCTURED CAPITAL STRATEGIES PLUS

Filed: February 6, 2020
Annuity underwriting
Owned by: Equitable Holdings, Inc.
Serial Number: 88788286

EQUITABLE BRIGHTLIFE GROW

EQUITABLE BRIGHTLIFE GROW

Filed: February 6, 2020
Life insurance underwriting
Owned by: Equitable Holdings, Inc.
Serial Number: 88788287

EQUITABLE DISTRIBUTORS

EQUITABLE DISTRIBUTORS

Filed: April 6, 2020
Insurance services, namely, underwriting, issuing and administering insurance in the fields of life, accident and health…
Owned by: Equitable Holdings, Inc.
Serial Number: 88861393

ADVICE · PROTECTION · RETIREMENT

ADVICE · PROTECTION · RETIREMENT

Filed: April 6, 2020
Insurance services, namely, underwriting, issuing and administering insurance in the fields of life, accident and health…
Owned by: Equitable Holdings, Inc.
Serial Number: 88861398

EQUITABLE FINANCIAL LIFE AND ANNUITY COMPANY

EQUITABLE FINANCIAL LIFE AND ANNUITY COMPANY

Filed: April 6, 2020
Insurance services, namely, underwriting, issuing and administering insurance in the fields of life, accident and health…
Owned by: Equitable Holdings, Inc.
Serial Number: 88861401

EQUITABLE FINANCIAL LIFE INSURANCE COMPANY

EQUITABLE FINANCIAL LIFE INSURANCE COMPANY

Filed: April 6, 2020
Insurance services, namely, underwriting, issuing and administering insurance in the fields of life, accident and health…
Owned by: Equitable Holdings, Inc.
Serial Number: 88861408

EQUITABLE FINANCIAL LIFE INSURANCE COMPANY OF AMERICA

EQUITABLE FINANCIAL LIFE INSURANCE COMPANY OF AMERICA

Filed: April 6, 2020
Insurance services, namely, underwriting, issuing and administering insurance in the fields of life, accident and health…
Owned by: Equitable Holdings, Inc.
Serial Number: 88861410

EQUITABLE FINANCIAL SERVICES

EQUITABLE FINANCIAL SERVICES

Filed: April 6, 2020
Insurance services, namely, underwriting, issuing and administering insurance in the fields of life, accident and health…
Owned by: Equitable Holdings, Inc.
Serial Number: 88861413

EQUITABLE INVESTMENT MANAGEMENT

EQUITABLE INVESTMENT MANAGEMENT

Filed: April 6, 2020
Investment of funds for others; investment management; financial analysis and consultation; financial portfolio management…
Owned by: Equitable Holdings, Inc.
Serial Number: 88861418

EQUITABLE IMG

EQUITABLE IMG

Filed: April 6, 2020
Investment of funds for others; investment management; financial analysis and consultation; financial portfolio management…
Owned by: Equitable Holdings, Inc.
Serial Number: 88861420

EQUITABLE FINANCIAL LIFE INSURANCE AND ANNUITY COMPANY

EQUITABLE FINANCIAL LIFE INSURANCE AND ANNUITY COMPANY

Filed: April 6, 2020
Insurance services, namely, underwriting, issuing and administering insurance in the fields of life, accident and health…
Owned by: Equitable Holdings, Inc.
Serial Number: 88861423

EQUITABLE RETIREMENT GUIDE

EQUITABLE RETIREMENT GUIDE

Filed: May 29, 2020
Downloadable mobile applications in the field of financial services, namely, downloadable mobile applications for managing…
Owned by: Equitable Holdings, Inc.
Serial Number: 88939750

ENHANCED UPSIDE SEGMENT

ENHANCED UPSIDE SEGMENT

Filed: June 23, 2020
Financial planning and investment advisory services in relation to variable annuities
Owned by: Equitable Holdings, Inc.
Serial Number: 90015572

ENHANCED UPSIDE RATE

ENHANCED UPSIDE RATE

Filed: August 20, 2020
Financial planning and investment advisory services in relation to variable annuities
Owned by: Equitable Holdings, Inc.
Serial Number: 90127283

EQUITABLE LIFETIME INCOME ANNUITY

EQUITABLE LIFETIME INCOME ANNUITY

Filed: November 16, 2020
Annuity underwriting, issuance and administration of annuities
Owned by: Equitable Holdings, Inc.
Serial Number: 90322182

EQUITABLE RETIREMENT VISION

EQUITABLE RETIREMENT VISION

Filed: November 18, 2020
Administering and underwriting mutual funds; consulting services in the field of financial and investment management; financial…
Owned by: Equitable Holdings, Inc.
Serial Number: 90327929

EQUITABLE OPTIMIZER

EQUITABLE OPTIMIZER

Filed: November 19, 2020
Insurance services, namely, underwriting, issuing and administration of life insurance
Owned by: Equitable Holdings, Inc.
Serial Number: 90329543

EQUITABLE OPTIMIZER MAX

EQUITABLE OPTIMIZER MAX

Filed: November 19, 2020
Insurance services, namely, underwriting, issuing and administration of life insurance
Owned by: Equitable Holdings, Inc.
Serial Number: 90329544

OPTIMIZER MAX

OPTIMIZER MAX

Filed: December 1, 2020
Insurance services, namely, underwriting, issuing and administration of life insurance
Owned by: Equitable Holdings, Inc.
Serial Number: 90351748

EQUITABLE BILLION DOLLAR BRIDGE

EQUITABLE BILLION DOLLAR BRIDGE

Filed: January 12, 2021
Insurance and financial information and consultancy services
Owned by: Equitable Holdings, Inc.
Serial Number: 90461325

BILLION DOLLAR BRIDGE

BILLION DOLLAR BRIDGE

Filed: January 12, 2021
Information and consultancy services in the fields of insurance and financial planning, the foregoing expressly excluding…
Owned by: Equitable Holdings, Inc.
Serial Number: 90461327

STRUCTURED CAPITAL STRATEGIES PLUS FLEX

STRUCTURED CAPITAL STRATEGIES PLUS FLEX

Filed: February 5, 2021
Annuity underwriting
Owned by: Equitable Holdings, Inc.
Serial Number: 90513614

EQUITABLE TERM-IN-10

EQUITABLE TERM-IN-10

Filed: February 22, 2021
Insurance services, namely, issuance, administration, underwriting and brokerage of life insurance
Owned by: Equitable Holdings, Inc.
Serial Number: 90538659

TERM-IN-10

TERM-IN-10

Filed: February 22, 2021
Insurance services, namely, issuance, administration, underwriting and brokerage of life insurance
Owned by: Equitable Holdings, Inc.
Serial Number: 90538662

LIFE INCOME PLAN

LIFE INCOME PLAN

Filed: February 26, 2021
Financial planning, namely, to help high-income individuals enhance their retirement funds
Owned by: Equitable Holdings, Inc.
Serial Number: 90549807

COALITION FOR EQUITY IN WHOLESALING

COALITION FOR EQUITY IN WHOLESALING

Filed: April 15, 2021
Association services, namely, promoting diversity and racial equity in the insurance wholesaling industry
Owned by: Equitable Holdings, Inc.
Serial Number: 90647352

EQUITABLE ADVANTAGE

EQUITABLE ADVANTAGE

Filed: April 15, 2021
Insurance services, namely, underwriting, issuing and administration of life insurance
Owned by: Equitable Holdings, Inc.
Serial Number: 90647859

EQUITABLE ADVANTAGE MAX

EQUITABLE ADVANTAGE MAX

Filed: April 15, 2021
Insurance services, namely, underwriting, issuing and administration of life insurance
Owned by: Equitable Holdings, Inc.
Serial Number: 90647865

EQUITABLE EXECUTIVE UNDERWRITING

EQUITABLE EXECUTIVE UNDERWRITING

Filed: April 16, 2021
Insurance services, namely, issuance, administration, underwriting, and brokerage of life insurance
Owned by: Equitable Holdings, Inc.
Serial Number: 90650796

THE OFFICIAL DENTAL NETWORK OF THE TOOTH FAIRY

THE OFFICIAL DENTAL NETWORK OF THE TOOTH FAIRY

Filed: July 29, 2021
Administration of employee dental benefits plans concerning insurance and finance
Owned by: Equitable Holdings, Inc.
Serial Number: 90854925

STRUCTURED CAPITAL STRATEGIES INCOME

STRUCTURED CAPITAL STRATEGIES INCOME

Filed: October 11, 2021
Annuity underwriting
Owned by: Equitable Holdings, Inc.
Serial Number: 97068341

POWERFULLY SIMPLE

POWERFULLY SIMPLE

Filed: October 20, 2021
Processing, administering and managing employee benefit plans concerning insurance and finance
Owned by: Equitable Holdings, Inc.
Serial Number: 97083099

SETTLEMENT EDGE

SETTLEMENT EDGE

Filed: April 13, 2022
Variable annuity underwriting services
Owned by: Equitable Holdings, Inc.
Serial Number: 97361405

RIA INCOME ADVANTAGE

RIA INCOME ADVANTAGE

Filed: June 15, 2022
Financial information, namely, providing financial information and advice to registered investment advisors in the field…
Owned by: Equitable Holdings, Inc.
Serial Number: 97458945