EQUITABLE FINANCIAL LIFE INSURANCE COMPANY Trademarks
NOWPLAN

NOWPLAN

Filed: November 15, 2010
Providing a web site featuring temporary use of non-downloadable software that allows users to manage their employee benefits…
Owned by: EQUITABLE FINANCIAL LIFE INSURANCE COMPANY
Serial Number: 85176882

EQUI-PATH

EQUI-PATH

Filed: February 4, 2011
Mutual fund investment and administration services
Owned by: EQUITABLE FINANCIAL LIFE INSURANCE COMPANY
Serial Number: 85234207

CORE GUIDANCE

CORE GUIDANCE

Filed: October 4, 2011
Investment plan management and advisory services
Owned by: EQUITABLE FINANCIAL LIFE INSURANCE COMPANY
Serial Number: 85438787

3(38) PREMIER

3(38) PREMIER

Filed: October 24, 2011
Investment plan management and advisory services
Owned by: EQUITABLE FINANCIAL LIFE INSURANCE COMPANY
Serial Number: 85454486

3(21) FOUNDATION SERIES

3(21) FOUNDATION SERIES

Filed: October 24, 2011
Investment plan management and advisory services
Owned by: EQUITABLE FINANCIAL LIFE INSURANCE COMPANY
Serial Number: 85454489

FIDUCIARY EDUCATOR

FIDUCIARY EDUCATOR

Filed: January 9, 2012
Providing on-line information, news, and commentary in the field of administration of employee retirement plans
Owned by: EQUITABLE FINANCIAL LIFE INSURANCE COMPANY
Serial Number: 85511591

NOWPLAN

NOWPLAN

Filed: June 3, 2011
Downloadable electronic publications, namely, printable educational materials in the field of employee benefits
Owned by: EQUITABLE FINANCIAL LIFE INSURANCE COMPANY
Serial Number: 85981767

SECURE NOW

SECURE NOW

Filed: April 23, 2014
Insurance underwriting in the field of life, health, and accident insurance
Owned by: EQUITABLE FINANCIAL LIFE INSURANCE COMPANY
Serial Number: 86260073

TIPWIRE

TIPWIRE

Filed: August 17, 2015
Providing on-line news and information in the fields of financial services, investment products and insurance
Owned by: EQUITABLE FINANCIAL LIFE INSURANCE COMPANY
Serial Number: 86726716

BUSINESS STRIDES

BUSINESS STRIDES

Filed: November 13, 2015
Providing a web-based portal that provides information in the fields of finance, retirement, savings, annuities, insurance…
Owned by: EQUITABLE FINANCIAL LIFE INSURANCE COMPANY
Serial Number: 86819918

IUL GROW

IUL GROW

Filed: July 25, 2018
Insurance services, namely, underwriting, issuing and administration of life insurance
Owned by: EQUITABLE FINANCIAL LIFE INSURANCE COMPANY
Serial Number: 88051856

STRUCTURED CAPITAL STRATEGIES PLUS DUALDIRECTION

STRUCTURED CAPITAL STRATEGIES PLUS DUALDIRECTION

Filed: September 12, 2019
Annuity underwriting
Owned by: EQUITABLE FINANCIAL LIFE INSURANCE COMPANY
Serial Number: 88614680