Blue Cross Blue Shield of Michigan Mutual Insurance Company Trademarks
GO PLAN

GO PLAN

Filed: September 30, 2014
Providing information in the field of health, accident, critical illness, hospital indemnity, disability, long term care…
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 86410659

Image Trademark

Image Trademark

Filed: September 30, 2014
Providing information in the field of health, accident, critical illness, hospital indemnity, disability, long term care…
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 86410662

WOODWARD STRAITS

WOODWARD STRAITS

Filed: October 24, 2014
Insurance underwriting in the fields of property, casualty and disability
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 86433548

MEMBER SCORE

MEMBER SCORE

Business assistance services, namely, conducting customer surveys to assist health insurance companies improve customer…
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 86488327

TESSELLATE

TESSELLATE

Filed: April 13, 2016
Business consulting services to others, namely, assisting health plan providers, hospitals, and physicians seeking to improve…
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 86974224

VISIANT

VISIANT

Health insurance claims processing and claims administration services to others in the field of providing health insurance…
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 86974305

TESSELLATE

TESSELLATE

Filed: December 7, 2016
Business consulting services to others, namely, assisting health plan providers, hospitals, and physicians seeking to improve…
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 87260104

VISIANT

VISIANT

Health insurance claims processing and claims administration services to others in the field of providing health insurance…
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 87260125

PHYSICIAN CHOICE PPO

PHYSICIAN CHOICE PPO

insurance services, namely, underwriting, issuance and administration of health and medical insurance plans
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 87396263

IT'S TIME FOR MORE

IT'S TIME FOR MORE

Filed: November 22, 2017
Insurance administration in the field of comprehensive benefit programs, including those rendered through a health maintenance…
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 87694808

KEEP FIT

KEEP FIT

insurance services, namely, underwriting, issuance and administration of personal health and medical insurance plans
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 87814114

EMERGENT HOLDINGS

EMERGENT HOLDINGS

Holding company services, namely, providing business management and administration to subsidiaries and affiliated companies…
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 87914307

ADVANTASURE

ADVANTASURE

Filed: September 19, 2018
Business consulting services in the health care industry; providing business analysis of health care policies, insurance…
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 88123339

EMERGIENT

EMERGIENT

Filed: September 19, 2018
Business management services for subsidiaries and affiliates in the health insurance and property and casualty insurance…
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 88123353

FUELING ACCELERATED PERFORMANCE

FUELING ACCELERATED PERFORMANCE

Filed: November 12, 2018
Business consulting services in the health care industry; providing business analysis of health care policies, insurance…
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 88189958

EMERGIENT

EMERGIENT

Filed: November 12, 2018
Business management services for subsidiaries and affiliates in the health insurance and property and casualty insurance…
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 88189963

ADVANTASURE

ADVANTASURE

Filed: November 12, 2018
Business consulting services in the health care industry; providing business analysis of health care policies, insurance…
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 88189968

EMERGENT HOLDINGS

EMERGENT HOLDINGS

Business management and business administration services, namely, holding company services for subsidiaries and affiliates…
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 88247401

E H

E H

Business management and business administration services, namely, holding company services for subsidiaries and affiliates…
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 88247409

E H EMERGENT HOLDINGS

E H EMERGENT HOLDINGS

Business management and business administration services, namely, holding company services for subsidiaries and affiliates…
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 88256418

COVANTAGE HEALTH PARTNERS

COVANTAGE HEALTH PARTNERS

Filed: November 1, 2019
Holding company services, namely, business management and business administration services for others in the health and…
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 88677253

COVANTAGE HEALTH PARTNERS

COVANTAGE HEALTH PARTNERS

Filed: November 1, 2019
Holding company services, namely, business management and business administration services for others in the health and…
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 88677258

BRICKTOWN CAPITAL

BRICKTOWN CAPITAL

Filed: November 12, 2021
Financial services, namely, investment advisory services provided for insurance and HMO businesses
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 97122402

EMERGIENT

EMERGIENT

Filed: January 23, 2023
Business management services in the nature of forming and operating joint ventures in the health insurance and property…
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 97764453

B

B

Filed: March 27, 2023
Financial services, namely, investment advisory services provided for insurance and HMO businesses
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 97859184

Image Trademark

Image Trademark

Filed: March 27, 2023
Financial services, namely, investment advisory services provided for insurance and HMO businesses
Owned by: Blue Cross Blue Shield of Michigan Mutual Insurance Company
Serial Number: 97859234