BLUE CROSS BLUE SHIELD OF MICHIGAN MUTUAL INSURANCE COMPANY Trademarks
DRXAMS DRUG RISK ANALYSIS MESSAGE SYSTEM

DRXAMS DRUG RISK ANALYSIS MESSAGE SYSTEM

Filed: February 26, 1993
electronic processing of insurance pharmacy claims and payment data
Owned by: BLUE CROSS BLUE SHIELD OF MICHIGAN MUTUAL INSURANCE COMPANY
Serial Number: 74362340

DRXAMS

DRXAMS

Filed: February 26, 1993
electronic processing of insurance pharmacy claims and payment data
Owned by: BLUE CROSS BLUE SHIELD OF MICHIGAN MUTUAL INSURANCE COMPANY
Serial Number: 74362341

GENERIC DRUGS THE UNADVERTISED BRAND G

GENERIC DRUGS THE UNADVERTISED BRAND G

Filed: October 2, 2001
PROMOTING PUBLIC AWARENESS OF THE VALUE AND IMPORTANCE OF DRUGS WHICH DO NOT HAVE BRAND NAMES
Owned by: BLUE CROSS BLUE SHIELD OF MICHIGAN MUTUAL INSURANCE COMPANY
Serial Number: 76319987

GENERIC DRUGS THE UNADVERTISED BRAND

GENERIC DRUGS THE UNADVERTISED BRAND

Filed: October 2, 2001
PROMOTING PUBLIC AWARENESS OF THE VALUE AND IMPORTANCE OF DRUGS WHICH DO NOT HAVE BRAND NAMES
Owned by: BLUE CROSS BLUE SHIELD OF MICHIGAN MUTUAL INSURANCE COMPANY
Serial Number: 76319988

LEADING MICHIGAN TO A HEALTHIER FUTURE

LEADING MICHIGAN TO A HEALTHIER FUTURE

Filed: December 10, 2009
health care services; health care services in the nature of health maintenance organizations; medical services; dental health…
Owned by: BLUE CROSS BLUE SHIELD OF MICHIGAN MUTUAL INSURANCE COMPANY
Serial Number: 77890201

G

G

Filed: November 21, 2003
Promoting public awareness of the value and importance of drugs which do not have brand names
Owned by: BLUE CROSS BLUE SHIELD OF MICHIGAN MUTUAL INSURANCE COMPANY
Serial Number: 78331604

WEIGH TO GO BCN

WEIGH TO GO BCN

Health care services in the fields of nutrition and weight management counseling; medical evaluation services, namely, functional…
Owned by: BLUE CROSS BLUE SHIELD OF MICHIGAN MUTUAL INSURANCE COMPANY
Serial Number: 78544834

GLIDEPATH

GLIDEPATH

Filed: September 3, 2010
Insurance underwriting and administration services in the field of health; administration services in the field of employee…
Owned by: BLUE CROSS BLUE SHIELD OF MICHIGAN MUTUAL INSURANCE COMPANY
Serial Number: 85123078

HEALTH CARE PATH FORWARD

HEALTH CARE PATH FORWARD

provision of information to employers in the nature of the offering of health care plans, as it relates to health care reform…
Owned by: BLUE CROSS BLUE SHIELD OF MICHIGAN MUTUAL INSURANCE COMPANY
Serial Number: 85358482

AT HOME IN THE D.

AT HOME IN THE D.

Insurance services, namely, underwriting, issuance and administration of health and dental insurance
Owned by: BLUE CROSS BLUE SHIELD OF MICHIGAN MUTUAL INSURANCE COMPANY
Serial Number: 85360284

MEMBER EDGE

MEMBER EDGE

insurance services, namely, underwriting, issuance and administration of personal health and medical insurance plans that…
Owned by: BLUE CROSS BLUE SHIELD OF MICHIGAN MUTUAL INSURANCE COMPANY
Serial Number: 85369416

KEEP FIT

KEEP FIT

insurance services, namely, underwriting, issuance and administration of personal health and medical insurance plans that…
Owned by: BLUE CROSS BLUE SHIELD OF MICHIGAN MUTUAL INSURANCE COMPANY
Serial Number: 85369436

SMART SELECT

SMART SELECT

insurance services, namely, underwriting, issuance and administration of health and medical insurance plans that provide…
Owned by: BLUE CROSS BLUE SHIELD OF MICHIGAN MUTUAL INSURANCE COMPANY
Serial Number: 85371533

MEMBER EMBRACE

MEMBER EMBRACE

insurance services, namely, underwriting, issuance and administration of health and medical insurance plans that offer participants…
Owned by: BLUE CROSS BLUE SHIELD OF MICHIGAN MUTUAL INSURANCE COMPANY
Serial Number: 85371551

CONNECT 2BFIT

CONNECT 2BFIT

providing an online wellness program via a social network; providing an online wellness program that challenges and rewards…
Owned by: BLUE CROSS BLUE SHIELD OF MICHIGAN MUTUAL INSURANCE COMPANY
Serial Number: 85681932

CONFIDENCE COMES WITH EVERY CARD

CONFIDENCE COMES WITH EVERY CARD

Filed: November 19, 2012
Insurance services, namely, underwriting, issuance and administration of health and dental insurance
Owned by: BLUE CROSS BLUE SHIELD OF MICHIGAN MUTUAL INSURANCE COMPANY
Serial Number: 85782382

GOPLAN

GOPLAN

Filed: April 24, 2013
Providing information in the field of health, accident, critical illness, hospital indemnity, disability, long term care…
Owned by: BLUE CROSS BLUE SHIELD OF MICHIGAN MUTUAL INSURANCE COMPANY
Serial Number: 85914099

CLEAR & SIMPLE

CLEAR & SIMPLE

Filed: August 6, 2013
Business training for companies and organizations in the field of improving customer satisfaction; Educational services,…
Owned by: BLUE CROSS BLUE SHIELD OF MICHIGAN MUTUAL INSURANCE COMPANY
Serial Number: 86029864