Blue Cross and Blue Shield of Massachusetts, Inc. Trademarks
MEDEX

MEDEX

Filed: August 28, 1978
Administration of Travelers' Prepaid Health Insurance Claims and Issuing Personal Identification Cards Incident Thereto
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 73183801

HEALTHFLEX

HEALTHFLEX

Filed: March 29, 1990
administering health benefit plans, including, providing associated claims processing services
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 74043846

PERSONAL HELP CONNECTION

PERSONAL HELP CONNECTION

Filed: June 30, 1994
prepaid mental health assessment and clinical benefits
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 74543733

ACCOUNTLINK

ACCOUNTLINK

Filed: July 20, 1995
computer software for the administration and management of benefit plans, health plans and health care insurance, namely…
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 74703613

LIVING HEALTHY

LIVING HEALTHY

Filed: August 21, 1995
health care medical screening and treatment
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 74718424

LIVING HEALTHY

LIVING HEALTHY

Filed: August 21, 1995
educational programs, namely classes, seminars, tutoring, counseling, and dissemination of written materials in the fields…
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 74718430

LIVING HEALTHY

LIVING HEALTHY

Filed: August 21, 1995
consulting services in the field of health care insurance, namely review, analysis and management of health care insurance…
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 74724248

LIVING HEALTHY

LIVING HEALTHY

Filed: August 21, 1995
magazines, periodicals and newsletters for health insurance subscribers relating to health insurance services and administration…
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 74724249

PARA LA SALUD DE SU BEBÉ

PARA LA SALUD DE SU BEBÉ

Promoting public awareness of health issues relating to pregancy, prenatal care and child care
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 77062523

ERX COLLABORATIVE

ERX COLLABORATIVE

Promoting awareness of the need for electronic prescribing as a means of improving patient safety, improving physician office…
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 77109056

GOAL GETTER

GOAL GETTER

Filed: February 4, 2010
Downloadable software for use on mobile electronic devices to provide information and calculations in the field of health…
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 77927811

AHEALTHYME

AHEALTHYME

Providing health information, primarily by means of an Internet web site, and primarily consisting of health-related news…
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 78491961

PARA MI SALUD

PARA MI SALUD

Filed: September 30, 2004
Providing health information, primarily by means of an Internet web site, and primarily consisting of health-related news…
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 78491971

MY WELLBEING

MY WELLBEING

Providing health information, primarily by means of an Internet web site, and primarily consisting of health-related news…
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 78491978

JUMP UP & GO!

JUMP UP & GO!

Promoting public awareness of the need for proper nutrition and regular exercise for children
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 78726205

2SDAYS CHALLENGE

2SDAYS CHALLENGE

Promoting public awareness of the need for children to limit the time which they spend watching television, playing video…
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 78774205

HEALTHY ACTIONS

HEALTHY ACTIONS

Filed: December 26, 2013
Health care services, namely, wellness programs; Providing information in the fields of health and wellness
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 86152555

GET IT AND GO

GET IT AND GO

Internet-based health care information services
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 86162580

PATHWAY TO SAVINGS

PATHWAY TO SAVINGS

Filed: April 11, 2014
Health insurance underwriting; Insurance information; Providing information about healthcare insurance plans
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 86249755

QUALITY CARE ADVANTAGE A RESULTS-DRIVENAPPROACH TO COST-EFFECTIVE CARE

QUALITY CARE ADVANTAGE A RESULTS-DRIVENAPPROACH TO COST-EFFECTIVE CARE

Insurance services, namely, underwriting, issuance and administration of health insurance; Providing information in insurance…
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 86916217

GOOD DAYS GOOD TALK

GOOD DAYS GOOD TALK

Filed: December 13, 2019
Promoting awareness of the need to plan for serious illness and end-of-life care
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 88726453

MAGNOLIA MODEL

MAGNOLIA MODEL

Filed: October 19, 2023
Downloadable electronic publications in the nature of documents, presentations, templates, articles, white papers, and educational…
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 98231689

LITTLE SMILES ARE ABOUT TO GET BIGGER!

LITTLE SMILES ARE ABOUT TO GET BIGGER!

Filed: April 30, 2024
Insurance administration of dental benefit plans; insurance services, namely, underwriting, issuance and administration…
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 98526348

LITTLE EYES, BIG BENEFITS

LITTLE EYES, BIG BENEFITS

Filed: April 30, 2024
Insurance administration of vision benefit plans; insurance services, namely, underwriting, issuance and administration…
Owned by: Blue Cross and Blue Shield of Massachusetts, Inc.
Serial Number: 98526350