BELK STORES SERVICES, LLC Trademarks
NURSERY RHYME

NURSERY RHYME

Filed: April 28, 1978
Infants and Toddlers Receiving Blankets, Crib Blankets, [ Crib Sheets, Spreads, Quilts, and Towels ]
Owned by: BELK STORES SERVICES, LLC
Serial Number: 73168332

BELK

BELK

Filed: November 15, 1989
[ ELECTRIC BLANKETS ]
Owned by: BELK STORES SERVICES, LLC
Serial Number: 73840143

BELK

BELK

Filed: November 15, 1989
RETAIL DEPARTMENT STORE SERVICES
Owned by: BELK STORES SERVICES, LLC
Serial Number: 73840144

HOME ACCENTS

HOME ACCENTS

Filed: July 16, 1990
[furniture and pillows]
Owned by: BELK STORES SERVICES, LLC
Serial Number: 74079249

PARISIAN

PARISIAN

Filed: August 10, 1990
retail department store services specializing in the apparel field
Owned by: BELK STORES SERVICES, LLC
Serial Number: 74086980

PARISIAN

PARISIAN

Filed: August 10, 1990
retail department store services specializing in the apparel field
Owned by: BELK STORES SERVICES, LLC
Serial Number: 74086981

KIM ROGERS

KIM ROGERS

Filed: June 17, 1994
jewelry, namely pendants, rings, earrings, bracelets, necklaces, pins, lavaliers, broaches and watches all merchandised…
Owned by: BELK STORES SERVICES, LLC
Serial Number: 74538868

JKHAKI

JKHAKI

Filed: August 20, 1996
clothing, namely, shirts, [ blouses, ] T-shirts, shorts, swimwear, pants, [ turtlenecks, sweaters, coats, ] [raincoats,]…
Owned by: BELK STORES SERVICES, LLC
Serial Number: 75167107

NURSERY RHYME

NURSERY RHYME

Filed: April 28, 1978
Infants Gowns, [ Kimonas, Sacques, ] Booties, Diapers and Panties; Infants [ and Toddlers ] Coats, Jackets, Shirts, Shawls…
Owned by: BELK STORES SERVICES, LLC
Serial Number: 75983719

BELKIE BEAR

BELKIE BEAR

Filed: August 15, 2002
PLUSH TOYS, NAMELY, STUFFED TOY BEARS
Owned by: BELK STORES SERVICES, LLC
Serial Number: 76440748

PRO TOUR

PRO TOUR

Filed: January 10, 2007
MEN'S AND WOMEN'S CLOTHING, NAMELY, WOVEN SPORT SHIRTS, KNIT SPORT SHIRTS, LONG PANTS, SHORT PANTS, [ VESTS, ] JACKETS […
Owned by: BELK STORES SERVICES, LLC
Serial Number: 77079581

BELK & CO. FINE JEWELERS

BELK & CO. FINE JEWELERS

Filed: May 4, 2007
[ GIFT CARDS ]
Owned by: BELK STORES SERVICES, LLC
Serial Number: 77172863

NEW DIRECTIONS

NEW DIRECTIONS

Filed: June 13, 2008
SHOES
Owned by: BELK STORES SERVICES, LLC
Serial Number: 77498548

SADDLEBRED

SADDLEBRED

Filed: January 30, 2004
MEN'S CLOTHING, NAMELY, SHIRTS, T-SHIRTS, SLACKS, SHORTS, SWEATERS, JACKETS, ALL-WEATHER COATS, PAJAMAS, UNDERWEAR, SOCKS…
Owned by: BELK STORES SERVICES, LLC
Serial Number: 78359954

JK INDIGO

JK INDIGO

Filed: November 8, 2004
CLOTHING, NAMELY, JEANS [, SKIRTS, AND SKORTS, SHORTS ]
Owned by: BELK STORES SERVICES, LLC
Serial Number: 78513228

NEW DIRECTIONS

NEW DIRECTIONS

Filed: March 16, 2005
CLOTHING, namely, tops, skirts, blouses, shorts, sweaters, pants, scarves, gloves and belts
Owned by: BELK STORES SERVICES, LLC
Serial Number: 78588137

NEW DIRECTIONS

NEW DIRECTIONS

Filed: January 5, 2006
RETAIL DEPARTMENT STORE SERVICES
Owned by: BELK STORES SERVICES, LLC
Serial Number: 78785291

STAY @ HOME

STAY @ HOME

Filed: March 14, 2006
Women's and girls' apparel, namely, socks [, robes, sleepwear ]
Owned by: BELK STORES SERVICES, LLC
Serial Number: 78836611

NEW DIRECTIONS

NEW DIRECTIONS

Filed: March 16, 2006
SUNGLASSES
Owned by: BELK STORES SERVICES, LLC
Serial Number: 78839088

BELK

BELK

Filed: June 21, 2010
Retail department store services
Owned by: BELK STORES SERVICES, LLC
Serial Number: 85067912

BELK

BELK

Filed: September 14, 2010
Retail department store services
Owned by: BELK STORES SERVICES, LLC
Serial Number: 85129238

Image Trademark

Image Trademark

Filed: September 29, 2010
Retail department store services
Owned by: BELK STORES SERVICES, LLC
Serial Number: 85141186

MODERN. SOUTHERN. STYLE.

MODERN. SOUTHERN. STYLE.

Filed: October 25, 2010
Retail department store services
Owned by: BELK STORES SERVICES, LLC
Serial Number: 85160589

BELK

BELK

Filed: March 29, 2011
Retail department store services
Owned by: BELK STORES SERVICES, LLC
Serial Number: 85279973

BELK BOWL

BELK BOWL

Filed: March 30, 2011
Clothing, namely, caps, hats, t-shirts, shirts, sweatshirts, pullovers, [ sweaters, ]jackets, [ scarves, ] headwear, [ visors…
Owned by: BELK STORES SERVICES, LLC
Serial Number: 85281273

NURSERY RHYME

NURSERY RHYME

Filed: April 2, 2012
Clothing, namely, tops, bottoms, [ skirts, dresses, sleepwear, ] leggings, bibs of cloth, booties, and shoes
Owned by: BELK STORES SERVICES, LLC
Serial Number: 85586189

LEGION

LEGION

Filed: April 12, 2012
Jewelry, namely, watches
Owned by: BELK STORES SERVICES, LLC
Serial Number: 85596173

BELKIE

BELKIE

Filed: May 28, 2013
Plush toys, namely, stuffed toy bears
Owned by: BELK STORES SERVICES, LLC
Serial Number: 85944132

THE ROAD SOUTH

THE ROAD SOUTH

Filed: August 14, 2014
Retail department store services
Owned by: BELK STORES SERVICES, LLC
Serial Number: 86367140

CROWN & IVY

CROWN & IVY

Filed: October 6, 2016
Sunglasses
Owned by: BELK STORES SERVICES, LLC
Serial Number: 87194966

OCEAN + COAST

OCEAN + COAST

Filed: October 11, 2016
Clothing, namely, shirts, pants, shorts, dresses, skirts, skorts, swimsuits, sweaters, jackets, raincoats, and footwear
Owned by: BELK STORES SERVICES, LLC
Serial Number: 87199176

PRO TOUR

PRO TOUR

Filed: October 14, 2016
Retail department stores services
Owned by: BELK STORES SERVICES, LLC
Serial Number: 87204253

ZELOS

ZELOS

Filed: October 19, 2016
Athletic bags
Owned by: BELK STORES SERVICES, LLC
Serial Number: 87208879

TRUE CRAFT

TRUE CRAFT

Filed: November 23, 2016
Jewelry and watches
Owned by: BELK STORES SERVICES, LLC
Serial Number: 87246477

WONDERLY

WONDERLY

Filed: December 22, 2016
handbags, wallets, credit card cases, clutches, tote bags, shoulder bags and crossbody bags
Owned by: BELK STORES SERVICES, LLC
Serial Number: 87278952

Image Trademark

Image Trademark

Filed: April 28, 2017
Jewelry
Owned by: BELK STORES SERVICES, LLC
Serial Number: 87429467

BELK

BELK

Filed: April 28, 2017
Jewelry
Owned by: BELK STORES SERVICES, LLC
Serial Number: 87429484

BELK

BELK

Filed: April 28, 2017
Retail department store services
Owned by: BELK STORES SERVICES, LLC
Serial Number: 87429507

FAMILY SINCE 1888

FAMILY SINCE 1888

Filed: May 13, 2021
Retail department store services; online retail department store services
Owned by: BELK STORES SERVICES, LLC
Serial Number: 90708158