AXA Equitable Life Insurance Company Trademarks
THE THIRD DECISION

THE THIRD DECISION

Financial services, namely, financial planning, financial management, and financial advisory services
Owned by: AXA Equitable Life Insurance Company
Serial Number: 77368282

MY RETIREMENT SHOP

MY RETIREMENT SHOP

Financial planning for retirement and providing a website featuring information about retirement finances
Owned by: AXA Equitable Life Insurance Company
Serial Number: 77480669

MYRETIREMENTSHOP.COM

MYRETIREMENTSHOP.COM

Financial planning for retirement and providing a website featuring information about retirement finances
Owned by: AXA Equitable Life Insurance Company
Serial Number: 77655469

IT'S EZ BEING GREEN

IT'S EZ BEING GREEN

Providing incentive awards for customers to request electronic delivery of financial documents; providing incentive awards…
Owned by: AXA Equitable Life Insurance Company
Serial Number: 77833754

IT'S EZ BEING GREEN

IT'S EZ BEING GREEN

Providing incentive awards for customers to request electronic delivery of financial documents; providing incentive awards…
Owned by: AXA Equitable Life Insurance Company
Serial Number: 77833756

YOUR RETIREMENT PRESCRIPTION RX FOR A HEALTHIER, HAPPIER FUTURE

YOUR RETIREMENT PRESCRIPTION RX FOR A HEALTHIER, HAPPIER FUTURE

Financial services, namely, financial planning, financial management, and financial advisory services
Owned by: AXA Equitable Life Insurance Company
Serial Number: 77929174

RETIREMENT COMPASS

RETIREMENT COMPASS

Retirement-related financial consultation services rendered to persons between the ages of 50 to 75 featuring the use of…
Owned by: AXA Equitable Life Insurance Company
Serial Number: 78750149

CORNERSTONE ALLOCATOR

CORNERSTONE ALLOCATOR

Financial services, namely, providing an on-line financial calculator to help advisors find each client optimal balance…
Owned by: AXA Equitable Life Insurance Company
Serial Number: 85096040

NOWPLAN

NOWPLAN

Downloadable electronic publications, namely, printable educational materials in the field of employee benefits
Owned by: AXA Equitable Life Insurance Company
Serial Number: 85337492

PASS IT ON!

PASS IT ON!

Entertainment services, namely, providing an on-line computer game
Owned by: AXA Equitable Life Insurance Company
Serial Number: 85402398

INTELLIVIEW

INTELLIVIEW

Providing a website featuring on-line non-downloadable software for evaluation of retirement plans
Owned by: AXA Equitable Life Insurance Company
Serial Number: 85408535

PREMIER MANAGEMENT

PREMIER MANAGEMENT

Investment plan management and advisory services
Owned by: AXA Equitable Life Insurance Company
Serial Number: 85438793

FOUNDATION SERIES

FOUNDATION SERIES

Investment plan management and advisory services
Owned by: AXA Equitable Life Insurance Company
Serial Number: 85454480

3(21) CORE GUIDANCE

3(21) CORE GUIDANCE

Investment plan management and advisory services
Owned by: AXA Equitable Life Insurance Company
Serial Number: 85454493

3(38) PREMIER MANAGEMENT

3(38) PREMIER MANAGEMENT

Investment plan management and advisory services
Owned by: AXA Equitable Life Insurance Company
Serial Number: 85454496

NEVER. STOP. INNOVATING.

NEVER. STOP. INNOVATING.

Information services in the fields of investing, retirement planning, insurance, and annuities
Owned by: AXA Equitable Life Insurance Company
Serial Number: 85540813

PROMISES MADE, PROMISES KEPT...FOR LIFE

PROMISES MADE, PROMISES KEPT...FOR LIFE

promoting public interest in financial services
Owned by: AXA Equitable Life Insurance Company
Serial Number: 85976255

INTELLIVIEW

INTELLIVIEW

Financial services; preparation of retirement plan analysis reports; retirement plan analysis services
Owned by: AXA Equitable Life Insurance Company
Serial Number: 86099249

ELEV8

ELEV8

Platform as a service featuring computer software platform for educating brokers and their staff in the fields of financial…
Owned by: AXA Equitable Life Insurance Company
Serial Number: 86687016

AXA RETIREMENT 360

AXA RETIREMENT 360

Administering and underwriting mutual funds; consulting services in the field of financial and investment management; financial…
Owned by: AXA Equitable Life Insurance Company
Serial Number: 86826019

IUL PERFORM

IUL PERFORM

Filed: March 23, 2018
Insurance services, namely, underwriting, issuing and administration of life insurance
Owned by: AXA Equitable Life Insurance Company
Serial Number: 87847591

VUL GROW

VUL GROW

Insurance services, namely, underwriting, issuing and administration of life insurance
Owned by: AXA Equitable Life Insurance Company
Serial Number: 88068383