Ameritas Holding Company Trademarks
THE ULTIMATE CHOICE

THE ULTIMATE CHOICE

Underwriting and administration of group dental insurance products
Owned by: Ameritas Holding Company
Serial Number: 77054780

WE'RE FIRST AMERITAS. WE'RE FOR PEOPLE.

WE'RE FIRST AMERITAS. WE'RE FOR PEOPLE.

Underwriting and administration of group dental insurance
Owned by: Ameritas Holding Company
Serial Number: 77128257

ACACIA ADVISOR TERM

ACACIA ADVISOR TERM

Insurance and financial services, namely, issuance, underwriting, and administration of life insurance
Owned by: Ameritas Holding Company
Serial Number: 77181341

AMERITAS ADVISOR SELECT NO LOAD VARIABLE ANNUITY

AMERITAS ADVISOR SELECT NO LOAD VARIABLE ANNUITY

Insurance and financial services, namely, issuance, underwriting, and administration of variable annuities
Owned by: Ameritas Holding Company
Serial Number: 77181380

$ENSIBLE CHOICE

$ENSIBLE CHOICE

Underwriting and administration of group dental insurance products
Owned by: Ameritas Holding Company
Serial Number: 77217565

UNIFI RETIREMENT ADVANTAGE SERIES

UNIFI RETIREMENT ADVANTAGE SERIES

Insurance and financial services, namely, administration of retirement plans
Owned by: Ameritas Holding Company
Serial Number: 77227836

LASIK ADVANTAGE

LASIK ADVANTAGE

Underwriting and administration of group dental and vision insurance products
Owned by: Ameritas Holding Company
Serial Number: 77244133

SOUNDCARE

SOUNDCARE

insurance underwriting and administration in the field of group audiology
Owned by: Ameritas Holding Company
Serial Number: 77337364

LIFE'S GETTING LOUDER.

LIFE'S GETTING LOUDER.

Insurance underwriting and administration in the field of group audiology
Owned by: Ameritas Holding Company
Serial Number: 77337379

PROTECTING THE SMILES, SIGHTS AND SOUNDS OF A LIFETIME.

PROTECTING THE SMILES, SIGHTS AND SOUNDS OF A LIFETIME.

Filed: November 30, 2007
Insurance underwriting and administration in the field of group dental, vision and audiology
Owned by: Ameritas Holding Company
Serial Number: 77340932

HREVOLUTION

HREVOLUTION

Providing recognition and incentives by the way of awards to demonstrate excellence in the field of Human Resource departments…
Owned by: Ameritas Holding Company
Serial Number: 77403433

ON YOUR TEAM. TOWARD YOUR GOAL.

ON YOUR TEAM. TOWARD YOUR GOAL.

Insurance and financial services, namely, administration of retirement plans and/or providing individual retirement account…
Owned by: Ameritas Holding Company
Serial Number: 77554559

PORTFOLIO PLAYBOOK

PORTFOLIO PLAYBOOK

Insurance and financial services, namely, administration of retirement plans and providing individual retirement account…
Owned by: Ameritas Holding Company
Serial Number: 77554565

FIDUCIARY INVESTMENT SAFEGUARD

FIDUCIARY INVESTMENT SAFEGUARD

Insurance and financial services, namely, administration of retirement plans and providing individual retirement account…
Owned by: Ameritas Holding Company
Serial Number: 77554579

AMERITAS ADVISOR VUL

AMERITAS ADVISOR VUL

Insurance and financial services, namely, providing variable life insurance and investment advisor services
Owned by: Ameritas Holding Company
Serial Number: 77584005

HROUNDTABLES

HROUNDTABLES

Arranging and conducting business conferences in a round table forum in the field of human resource issues and trends in…
Owned by: Ameritas Holding Company
Serial Number: 77603093

AMERITAS

AMERITAS

Insurance services, namely, dental health insurance underwriting and administration; underwriting, brokerage and administration…
Owned by: AMERITAS HOLDING COMPANY
Serial Number: 77773231

MY DENTAL PLAN

MY DENTAL PLAN

Filed: August 17, 2010
Underwriting and administration of group dental insurance products
Owned by: Ameritas Holding Company
Serial Number: 85109138

AMERITAS DI

AMERITAS DI

Insurance services, namely, underwriting, issuance and administration of disability insurance
Owned by: AMERITAS HOLDING COMPANY
Serial Number: 85298791

MY VISION PLAN

MY VISION PLAN

Insurance services, namely, underwriting and administration of group vision insurance
Owned by: Ameritas Holding Company
Serial Number: 85407499

MYPLAN DENTAL

MYPLAN DENTAL

Filed: September 27, 2011
Processing and managing individual dental insurance coverage offered to individuals and designed for individual needs; namely…
Owned by: Ameritas Holding Company
Serial Number: 85432555

MYPLAN VISION

MYPLAN VISION

Insurance services, namely, underwriting and administration of group vision insurance
Owned by: Ameritas Holding Company
Serial Number: 85432558

401K ELITE MULTIPLE EMPLOYER PLAN

401K ELITE MULTIPLE EMPLOYER PLAN

Filed: November 14, 2011
Insurance services, namely, issuing and administration of group variable annuity contracts to a multiple employer plan for…
Owned by: Ameritas Holding Company
Serial Number: 85471490

WINNING TOGETHER

WINNING TOGETHER

Life insurance underwriting and administration; dental health insurance underwriting and administration; underwriting, issuance…
Owned by: Ameritas Holding Company
Serial Number: 85519827

20/20 PLUS

20/20 PLUS

Filed: May 14, 2012
Underwriting and administration of group dental, vision, and hearing insurance products
Owned by: Ameritas Holding Company
Serial Number: 85624284

EMPLOYERS 401K ELITE RETIREMENT PLAN

EMPLOYERS 401K ELITE RETIREMENT PLAN

Insurance services, namely, issuing and administration of group variable annuity contracts to a multiple employer plan for…
Owned by: Ameritas Holding Company
Serial Number: 85645418

FULFILLING LIFE

FULFILLING LIFE

Filed: June 13, 2012
Insurance services, namely, brokerage of traditional life insurance and annuities, brokerage of variable life insurance…
Owned by: Ameritas Holding Company
Serial Number: 85650379