FBL FINANCIAL GROUP, INC. Trademarks
EQUITRUST VARIABLE INSURANCE SERIES FUND

EQUITRUST VARIABLE INSURANCE SERIES FUND

Filed: November 17, 1997
Financial services in the nature of an insurance investment security
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 75390663

EQUITRUST SERIES FUND

EQUITRUST SERIES FUND

Filed: November 17, 1997
Financial services in the nature of an investment security
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 75390713

EQUITRUST MUTUAL FUND GROUP

EQUITRUST MUTUAL FUND GROUP

Filed: November 17, 1997
Mutual fund investment services
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 75390715

EQUITRUST, F.S.B.

EQUITRUST, F.S.B.

Filed: November 17, 1997
Banking services
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 75390716

EQUITRUST MONEY MARKET FUND

EQUITRUST MONEY MARKET FUND

Filed: November 17, 1997
Money market investment services
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 75390717

ETL BROKERAGE SERVICES, INC.

ETL BROKERAGE SERVICES, INC.

Filed: June 8, 1998
Securities brokerage services
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 75497841

ETL INVESTMENT MANAGEMENT SERVICES, INC.

ETL INVESTMENT MANAGEMENT SERVICES, INC.

Filed: June 8, 1998
Financial services, namely, investment management for others
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 75497842

ETL INSURANCE COMPANY

ETL INSURANCE COMPANY

Filed: June 8, 1998
Life insurance services, namely, brokerage, claims administration and consultation
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 75499373

ETL MARKETING SERVICES, INC.

ETL MARKETING SERVICES, INC.

Filed: June 8, 1998
Securities brokerage services
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 75499374

WHEN CHARACTER COUNTS

WHEN CHARACTER COUNTS

Underwriting insurance products, namely, life insurance, property and casualty insurance, and health and disability insurance…
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 75547145

JOURNAL OF WISHES AND RECORDS

JOURNAL OF WISHES AND RECORDS

Booklets for the recording of personal and financial information
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76047560

PROTECTING TODAY...PLANNING TOMORROW

PROTECTING TODAY...PLANNING TOMORROW

Insurance underwriting services in the fields of life insurance, property and casualty insurance and health and disability…
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76082229

EQUITRUSTLIFE.COM

EQUITRUSTLIFE.COM

Life insurance underwriting services
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76134238

EQUITRUSTDIRECT.COM

EQUITRUSTDIRECT.COM

Life insurance underwriting, banking, fund investment, investment brokerage and mutual fund brokerage services
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76136789

THINK YOU KNOW US? THINK AGAIN

THINK YOU KNOW US? THINK AGAIN

Filed: March 19, 2001
Insurance underwriting services in the fields of life insurance, property and casualty insurance, health and disability…
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76225817

GUARANTEED GREEN.

GUARANTEED GREEN.

Underwriting insurance policies for agribusinesses that rely on crop production
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76352307

A PERSONAL JOURNAL OF WISHES AND RECORDS

A PERSONAL JOURNAL OF WISHES AND RECORDS

Filed: January 24, 2002
Booklets for the recording of personal and financial information
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76362065

MORE THAN YOU THINK

MORE THAN YOU THINK

Filed: February 11, 2002
Insurance underwriting services in the fields of life insurance, property and casualty insurance, health and disability…
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76369042

LIVING TRADITION ACCOUNT

LIVING TRADITION ACCOUNT

Filed: August 12, 2002
Life Insurance underwriting, banking, investment brokerage and mutual fund brokerage services
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76440342

MONEY DOESN'T HAVE TO COME BETWEEN YOU & LIFE

MONEY DOESN'T HAVE TO COME BETWEEN YOU & LIFE

Printed instructional, educational, and teaching materials for understanding and planning one's finances
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76440343

WOMEN | MONEY | YOUR LIFE

WOMEN | MONEY | YOUR LIFE

Printed instructional, educational, and teaching materials for understanding and planning one's finances
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76440344

CERTAINTY

CERTAINTY

Investment services, namely, investment annuity services for single premium deferred annuities in the nature of investment…
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76523019

MARKETPOWER CHOICE INDEX

MARKETPOWER CHOICE INDEX

Financial investment services in the nature of equity indexed annuity products, also known as investment management of and…
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76572579

MARKETPOWER INCOME INDEX

MARKETPOWER INCOME INDEX

Financial investment services in the nature of equity indexed annuity products, also known as investment management of and…
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76572580

MARKETPOWER VALUE INDEX

MARKETPOWER VALUE INDEX

Financial investment services in the nature of equity indexed annuity products, also known as investment management of and…
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76572582

MARKETPOWER ANNUITIES

MARKETPOWER ANNUITIES

Financial investment services in the nature of equity indexed annuity products, also known as investment management of and…
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76572583

HERE'S TO A GOOD LIFE.

HERE'S TO A GOOD LIFE.

Filed: May 31, 2005
Insurance underwriting services, in the fields of life insurance, property and casualty insurance, health and disability…
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76639685

INTEREST BUILDER

INTEREST BUILDER

Filed: June 10, 2005
Financial investment services in the nature of equity indexed annuity products, namely, investment and management of and…
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76640795

ASSET MAX ANNUITIES

ASSET MAX ANNUITIES

Financial services, namely, investment management of and distribution of equity index annuities
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76644207

AGMAX

AGMAX

Filed: August 26, 2005
Insurance underwriting in the field of agricultural financial services and processing, funding, underwriting, issuing and…
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76645608

ASSET GUARDIAN INDEX ANNUITY

ASSET GUARDIAN INDEX ANNUITY

Financial services, namely, investment management of and distribution of equity index annuities
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76646549

INDEX MOMENTUM ANNUITY

INDEX MOMENTUM ANNUITY

Financial services, namely, investment management of and distribution of equity index annuities
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76647651

COUNTRY WISE, CITY SMART

COUNTRY WISE, CITY SMART

Insurance underwriting services in the fields of life insurance, property and casualty insurance, health and disability…
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76655266

WE MAKE INSURANCE SIMPLE.

WE MAKE INSURANCE SIMPLE.

Filed: October 10, 2006
Insurance underwriting and administration services in the fields of life, health, property and casualty, and annuities
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76667217

WE KEEP INSURANCE SIMPLE.

WE KEEP INSURANCE SIMPLE.

Filed: October 10, 2006
Insurance underwriting and administration services in the fields of life, health, property and casualty, and annuities
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76667222

QUICK CLAIMS CREW

QUICK CLAIMS CREW

Filed: January 30, 2007
Insurance underwriting services in the fields of property and casualty insurance, namely the processing of insurance claims…
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76672009

PROFIT PROFILER

PROFIT PROFILER

Agricultural crop insurance software for assisting farmers to develop marketing and risk management strategies
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76672887

COMMERCIAL POLICY PLUS+

COMMERCIAL POLICY PLUS+

Insurance services, namely insurance underwriting for all types of insurance, insurance agency, insurance administration…
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76678649

AGMAX POWER

AGMAX POWER

insurance underwriting in the filed of agricultural financial services and processing, funding, underwriting, issuing and…
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76680643

THE POWER OF AGMAX

THE POWER OF AGMAX

Filed: August 13, 2007
Insurance underwriting in the field of agricultural financial services and processing, funding, underwriting, issuing and…
Owned by: FBL FINANCIAL GROUP, INC.
Serial Number: 76680644