Blue Cross and Blue Shield Association Trademarks
ADVANTAGE BLUE

ADVANTAGE BLUE

Filed: November 2, 1994
educational books, [ newsletters, ] provider directories, printed forms, [ and notebooks ] for all use in healthcare and…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 74594031

BLUE 2

BLUE 2

Filed: March 9, 2005
Providing health care insurance information services through a private electronic information exchange enabling the administration…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78583581

BLUEGUEST

BLUEGUEST

Filed: March 31, 2005
Prepaid financing and administration of medical and related health care services outside the service area of a health maintenance…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78598828

BLUE SHIELD

BLUE SHIELD

Filed: March 31, 2005
Banking and financial services, namely, checking and savings account services, electronic funds transfer, [ cash management…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78598831

BLUE CROSS

BLUE CROSS

Filed: March 31, 2005
Banking and financial services, namely, checking and savings account services, electronic funds transfer, [ cash management…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78598836

Image Trademark

Image Trademark

Filed: March 31, 2005
Banking and financial services, namely, checking and savings account services, electronic funds transfer, [ cash management…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78598853

Image Trademark

Image Trademark

Filed: March 31, 2005
Banking and financial services, namely, checking and savings account services, electronic funds transfer, [ cash management…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78598854

BLUE CROSS

BLUE CROSS

Filed: June 30, 2005
items of clothing and headgear, namely, t-shirts, [ shorts, ] sweatshirts, [ sweatpants, ] pullover tops, jackets, coats…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 78661527

BLUE GROOVE

BLUE GROOVE

Filed: June 9, 2011
Health care plan benefits rendered through a preferred provider or health maintenance organization; administration and organizing…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 85342156

FEARLESS IS

FEARLESS IS

Filed: May 22, 2018
Providing information in the fields of health and health care; Providing information in the fields of health and health…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 87932000

FEARLESS IS

FEARLESS IS

Filed: May 22, 2018
Providing information in the field of education regarding health, healthcare and health care data
Owned by: Blue Cross and Blue Shield Association
Serial Number: 87932011

BENEFIT OF BLUE

BENEFIT OF BLUE

Filed: March 15, 2019
Printed materials, namely, brochures and pamphlets containing information in the fields of healthcare and wellness
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88342211

THE BENEFIT OF BLUE

THE BENEFIT OF BLUE

Filed: March 15, 2019
Printed materials, namely, brochures and pamphlets containing information in the fields of healthcare and wellness
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88342333

THAT'S THE BENEFIT OF BLUE

THAT'S THE BENEFIT OF BLUE

Filed: March 15, 2019
Printed materials, namely, brochures and pamphlets containing information in the fields of healthcare and wellness
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88342355

THE BENEFIT OF BLUE

THE BENEFIT OF BLUE

Filed: March 15, 2019
Marketing of medical, dental, vision and long term care insurance, prescription drug benefit plans and medicare benefit…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88983920

THAT'S THE BENEFIT OF BLUE

THAT'S THE BENEFIT OF BLUE

Filed: March 15, 2019
Marketing of medical, dental, vision and long term care insurance, prescription drug benefit plans and medicare benefit…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88984005

BENEFIT OF BLUE

BENEFIT OF BLUE

Filed: March 15, 2019
Marketing of medical, dental, vision and long term care insurance, prescription drug benefit plans and medicare benefit…
Owned by: Blue Cross and Blue Shield Association
Serial Number: 88984006