BLUE CROSS AND BLUE SHIELD ASSOCIATION Trademarks
Image Trademark

Image Trademark

Filed: August 19, 1947
DISTRIBUTION OF HOSPITAL CARE ON A PRE-PAYMENT FINANCING BASIS
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 71531753

BLUE-CROSS

BLUE-CROSS

Filed: September 30, 1947
DISTRIBUTION OF HOSPITAL CARE ON A PRE-PAYMENT FINANCING BASIS
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 71536214

BLUE CROSS PLAN

BLUE CROSS PLAN

Filed: February 13, 1948
DISTRIBUTION OF HOSPITAL CARE ON A PREPAYMENT FINANCING BASIS
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 71549601

BLUE SHIELD

BLUE SHIELD

Filed: December 15, 1949
FURNISHING MEDICAL CARE ON A PRE-PAYMENT BASIS
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 71589371

BLUE SHIELD

BLUE SHIELD

Filed: November 13, 1950
UNDERWRITING THE EXPENSE OF MEDICAL CARE
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 71606403

Image Trademark

Image Trademark

Filed: July 16, 1951
UNDERWRITING, ON A PREPAYMENT BASIS, THE EXPENSE TO THE PATIENT OF MEDICAL CARE AND UNDERWRITING THE DOCTOR'S EXPENSE IN…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 71616543

YOUR PASSPORT TO WORRY FREE RECOVERY

YOUR PASSPORT TO WORRY FREE RECOVERY

Filed: December 1, 1972
PREPAID FINANCING OF HOSPITAL AND HEALTH CARE SERVICES
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 72442655

THE BLUE MAX

THE BLUE MAX

Filed: January 29, 1973
PREPAID HOSPITAL, MEDICAL AND SURGICAL BENEFIT SERVICES
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 72447101

BLUE CROSS

BLUE CROSS

Filed: July 25, 1983
Prepaid Financing and Administration of Dental and Related Health Care Services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73436073

PREFERRED CARE

PREFERRED CARE

Filed: August 18, 1983
INSURANCE UNDERWRITING SERVICES
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73439938

Image Trademark

Image Trademark

Filed: November 7, 1984
CONSULTING SERVICES IN CONNECTION WITH THE RELATIONSHIP BETWEEN HEALTH OR FITNESS AND PRE-PAID HEALTH CARE SERVICES
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73507640

CHC

CHC

Filed: March 1, 1985
EDUCATIONAL SERVICES NAMELY, PROVIDING COURSES AND SEMINARS IN THE FIELD OF HEALTH CARE MARKETING AND DEVELOPMENT
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73524633

CERTIFIED HEALTH CONSULTANT PROGRAM

CERTIFIED HEALTH CONSULTANT PROGRAM

Filed: March 1, 1985
EDUCATIONAL SERVICES NAMELY, PROVIDING COURSES AND SEMINARS IN THE FIELD OF HEALTH CARE MARKETING AND DEVELOPMENT
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73524634

BLUE CROSS

BLUE CROSS

Filed: September 13, 1985
INDICATE MEMBERSHIP IN APPLICANT
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73558190

Image Trademark

Image Trademark

Filed: September 13, 1985
INDICATE MEMBERSHIP IN APPLICANT
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73558191

Image Trademark

Image Trademark

Filed: November 27, 1985
PROVIDING MEDICAL INSURANCE
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73570626

BLUE CROSS

BLUE CROSS

Filed: May 27, 1986
A.M./F.M. STEREO RECEIVERS WITH HEADPHONES, CASSETTE TAPE PLAYERS WITH HEADPHONES, CALCULATORS, AND THERMOMETERS
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73600803

BLUE SHIELD

BLUE SHIELD

Filed: May 27, 1986
A.M./F.M. STEREO RECEIVERS WITH HEADPHONES, CASSETTE TAPE PLAYERS WITH HEADPHONES, CALCULATORS, AND THERMOMETERS
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73600804

Image Trademark

Image Trademark

Filed: May 27, 1986
A.M./F.M. STEREO RECEIVERS WITH HEADPHONES, CASSETTE TAPE PLAYERS WITH HEADPHONES, CALCULATORS, AND THERMOMETERS
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 73600806

BLUES ADVANTAGE

BLUES ADVANTAGE

Filed: August 30, 1993
newsletters relating to general health and wellness
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 74429703

BCAREFUL BSAFE

BCAREFUL BSAFE

Filed: April 21, 1998
promoting public awareness of the need for health safety; and providing health advice on the prevention and/or treatment…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 75471506

FEP

FEP

prepaid financing and administration of medical, hospital and related health care services
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 78376340

SERVICE BENEFIT PLAN ADMINISTRATIVE SERVICES CORPORATION

SERVICE BENEFIT PLAN ADMINISTRATIVE SERVICES CORPORATION

Business services in the nature of information technology and customer service provided in connection with comprehensive…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 78419135

SERVICE BENEFIT CORPORATION

SERVICE BENEFIT CORPORATION

Business services in the nature of information technology and customer service provided in connection with comprehensive…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 78419137

WALKING WORKS

WALKING WORKS

Educational services, namely conducting classes and seminars in the fields of health, fitness, diet and lifestyle choices…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 78468678

WALKING WORKS THE BLUE PROGRAM FOR A HEALTHIER AMERICAN AND DESIGN

WALKING WORKS THE BLUE PROGRAM FOR A HEALTHIER AMERICAN AND DESIGN

Educational services, namely conducting classes and seminars in the fields of health, fitness, diet and lifestyle choices…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 78468679

BLUE OPEN COMMUNITY

BLUE OPEN COMMUNITY

Providing electronic data interchange services for integration among systems and technologies among cooperating entities
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 78640178

BLUE REWARDS

BLUE REWARDS

Customer loyalty services for commercial, promotional and/or advertising purposes as a value added benefit of membership…
Owned by: BLUE CROSS AND BLUE SHIELD ASSOCIATION
Serial Number: 78640184