American Financial Resources, Inc. Trademarks
THE WEALTH CLUB

THE WEALTH CLUB

Filed: May 5, 1998
membership program to provide financial and business planning, training and education, personal development and other advisory…
Owned by: American Financial Resources, Inc.
Serial Number: 75479615

AMERICAN FINANCIAL RESOURCES,INC.

AMERICAN FINANCIAL RESOURCES,INC.

Financial services, namely, mortgage planning; Financial services, namely, the purchase of residential mortgages on behalf…
Owned by: American Financial Resources, Inc.
Serial Number: 77075989

AMERICAN FINANCIAL RESOURCES, INC. RESIDENTIAL MORTGAGE DIVISION

AMERICAN FINANCIAL RESOURCES, INC. RESIDENTIAL MORTGAGE DIVISION

Filed: March 7, 2013
Mortgage banking services, namely, origination, acquisition, servicing, securitization and brokerage of mortgage loans;…
Owned by: American Financial Resources, Inc.
Serial Number: 85870084

AFR

AFR

Filed: March 7, 2013
Mortgage banking services, namely, origination, acquisition, servicing, securitization and brokerage of mortgage loans;…
Owned by: American Financial Resources, Inc.
Serial Number: 85870142

AMERICAN FINANCIAL RESOURCES

AMERICAN FINANCIAL RESOURCES

Filed: March 7, 2013
Mortgage banking services, namely, origination, acquisition, servicing, securitization and brokerage of mortgage loans;…
Owned by: American Financial Resources, Inc.
Serial Number: 85870191

E LEND

E LEND

Filed: March 22, 2013
Financial consultation in the field of financing; Mortgage banking services, namely, origination, acquisition, servicing…
Owned by: American Financial Resources, Inc.
Serial Number: 85883696

HOWIE LEND

HOWIE LEND

Financial consultation in the field of financing; Mortgage banking services, namely, origination, acquisition, servicing…
Owned by: American Financial Resources, Inc.
Serial Number: 85883713

SEE HOW WE LEND

SEE HOW WE LEND

Filed: March 22, 2013
Financial consultation in the field of financing; Mortgage banking services, namely, origination, acquisition, servicing…
Owned by: American Financial Resources, Inc.
Serial Number: 85883746

ELEND

ELEND

Filed: July 16, 2015
Consumer credit consultation; Consumer lending services; Financial consultation in the field of financing; Financing loans…
Owned by: American Financial Resources, Inc.
Serial Number: 86695690

LE COMPARE

LE COMPARE

Advisory services relating to credit and debit control, investment, grants and financing of loans; Credit and loan services…
Owned by: American Financial Resources, Inc.
Serial Number: 86838495

AFR

AFR

Filed: February 9, 2016
Mortgage banking services, namely, origination, acquisition, servicing, securitization and brokerage of mortgage loans;…
Owned by: American Financial Resources, Inc.
Serial Number: 86901810

AFR

AFR

Filed: February 9, 2016
Mortgage banking services, namely, origination, acquisition, servicing, securitization and brokerage of mortgage loans;…
Owned by: American Financial Resources, Inc.
Serial Number: 86901861

RATE MY RATE

RATE MY RATE

Advisory services relating to credit and debit control, investment, grants and financing of loans; Credit and loan services…
Owned by: American Financial Resources, Inc.
Serial Number: 86915708

COMPARE MY RATE

COMPARE MY RATE

Advisory services relating to credit and debit control, investment, grants and financing of loans; Credit and loan services…
Owned by: American Financial Resources, Inc.
Serial Number: 86915752

MYLOANCENTER

MYLOANCENTER

Credit and loan services; Electronic loan preparation services; Facilitating and arranging for the financing of real estate…
Owned by: American Financial Resources, Inc.
Serial Number: 87049498

Image Trademark

Image Trademark

Credit and loan services; Electronic loan preparation services; Facilitating and arranging for the financing of real estate…
Owned by: American Financial Resources, Inc.
Serial Number: 87049526

WE ARE AFR

WE ARE AFR

Filed: July 11, 2016
Mortgage banking services, namely, origination, acquisition, servicing, securitization and brokerage of mortgage loans;…
Owned by: American Financial Resources, Inc.
Serial Number: 87099104

E LEND

E LEND

Filed: November 13, 2019
Financial consultation in the field of financing; Mortgage banking services, namely, origination, acquisition, servicing…
Owned by: American Financial Resources, Inc.
Serial Number: 88691235

AFR WHOLESALE

AFR WHOLESALE

Filed: March 31, 2020
Electronic loan preparation services; Financial information provided by electronic means in the field of commercial and…
Owned by: American Financial Resources, Inc.
Serial Number: 88854143

ELEND EXPRESS

ELEND EXPRESS

Filed: August 26, 2021
Facilitating and arranging for the financing of real estate; Financial services, namely, mortgage planning; Loan origination…
Owned by: American Financial Resources, Inc.
Serial Number: 90903696

ELEND

ELEND

Filed: April 18, 2022
Financial consultation in the field of real estate acquisition and providing real estate purchasers financing flexibility…
Owned by: American Financial Resources, Inc.
Serial Number: 97368286

ECASH

ECASH

Filed: June 7, 2022
Financial consultation in the field of real estate acquisition and providing real estate purchasers financing flexibility…
Owned by: American Financial Resources, Inc.
Serial Number: 97446548