Southwest Airlines Co. Trademarks
SOUTHWEST

SOUTHWEST

Filed: September 3, 2014
Inflight magazines
Owned by: Southwest Airlines Co.
Serial Number: 86383809

Image Trademark

Image Trademark

Filed: September 22, 2014
Making hotel reservations for others; Providing a website featuring information in the field of hotels and temporary accommodations…
Owned by: Southwest Airlines Co.
Serial Number: 86402403

Image Trademark

Image Trademark

Filed: September 22, 2014
Computer application software for mobile phones, namely, software for delivery of personalized travel information; Computer…
Owned by: Southwest Airlines Co.
Serial Number: 86402522

Image Trademark

Image Trademark

Filed: September 25, 2014
Air transportation of passengers and freight; Airline transportation services; Freight transportation by air; Transportation…
Owned by: Southwest Airlines Co.
Serial Number: 86405968

Image Trademark

Image Trademark

Filed: October 1, 2014
Providing electronic on-line information services, namely, the provision of advertisements and business information in respect…
Owned by: Southwest Airlines Co.
Serial Number: 86411397

Image Trademark

Image Trademark

Filed: December 1, 2014
Printed matter, namely, publications, magazines, and books all featuring information about the airline and travel industry…
Owned by: Southwest Airlines Co.
Serial Number: 86468131

SENSORY MARK

SENSORY MARK

Filed: December 15, 2014
Air transportation of passengers and freight; Transportation of passengers and/or goods by air
Owned by: Southwest Airlines Co.
Serial Number: 86481048

RELENTLESSLY RELIABLE

RELENTLESSLY RELIABLE

Filed: January 23, 2015
Air freight shipping services; Air transport services; Cargo handling; Delivery of goods by air
Owned by: Southwest Airlines Co.
Serial Number: 86512770

Image Trademark

Image Trademark

Filed: May 22, 2015
Providing information on entertainment, sporting, and cultural events and venues, amusements parks, tourist attractions,…
Owned by: Southwest Airlines Co.
Serial Number: 86639541

TRANSFARENCY

TRANSFARENCY

Filed: June 19, 2015
Transportation services by air; providing transportation information to travelers regarding fares, timetables, and fees
Owned by: Southwest Airlines Co.
Serial Number: 86668468

HOUSTON YOU HAVE AN OPTION

HOUSTON YOU HAVE AN OPTION

Filed: August 17, 2015
Airline transportation services; Transport by aircraft; Transport by air; Transport of passengers; Transport of passengers…
Owned by: Southwest Airlines Co.
Serial Number: 86726635

SOUTHWEST

SOUTHWEST

Filed: August 18, 2015
Retail gift shops; retail store services featuring apparel, luggage, pet products, general consumer merchandise, and a wide…
Owned by: Southwest Airlines Co.
Serial Number: 86728903

SOUTHWEST

SOUTHWEST

Filed: May 27, 2016
Air transportation of passengers and freight; air transportation services featuring a frequent flyer bonus program; airline…
Owned by: Southwest Airlines Co.
Serial Number: 87052854

SOUTHWEST

SOUTHWEST

Filed: June 9, 2016
Making hotel reservations for others; Providing personalized information about hotels and temporary accommodations for travel…
Owned by: Southwest Airlines Co.
Serial Number: 87066624

SOUTHWEST

SOUTHWEST

Filed: June 10, 2016
Providing information on entertainment, sporting and cultural events and venues, amusement parks, tourist attractions, and…
Owned by: Southwest Airlines Co.
Serial Number: 87067020

VOLAMOS EL CORAZON DEL FUTBOL

VOLAMOS EL CORAZON DEL FUTBOL

Air transport services; Air transportation of passengers and freight; Making reservations and bookings for transportation…
Owned by: Southwest Airlines Co.
Serial Number: 87074457

GUITARS FLY FREE

GUITARS FLY FREE

Transportation services, namely transporting passengers by air
Owned by: Southwest Airlines Co.
Serial Number: 87531016

LUV CLASSIC

LUV CLASSIC

Filed: June 26, 2018
Entertainment in the nature of golf tournaments; Organisation of golf tournaments
Owned by: Southwest Airlines Co.
Serial Number: 88016172

HEROES OF THE HEART

HEROES OF THE HEART

Filed: June 4, 2019
Transportation of passengers and/or goods by air
Owned by: Southwest Airlines Co.
Serial Number: 88458678

COMPANION PASS

COMPANION PASS

Providing an incentive award program for customers through the issuance of awards for air travel; business administration…
Owned by: Southwest Airlines Co.
Serial Number: 88477604

SKIS FLY FREE

SKIS FLY FREE

Air transport services
Owned by: Southwest Airlines Co.
Serial Number: 88477607

CHOOSE HEART

CHOOSE HEART

Filed: August 5, 2019
Promoting the sale of credit card accounts through the administration of incentive award programs; promoting the sale of…
Owned by: Southwest Airlines Co.
Serial Number: 88566863

DESTINATION 225°

DESTINATION 225°

Filed: November 5, 2019
Providing information in the field of student loans and financing for pilot education and training
Owned by: Southwest Airlines Co.
Serial Number: 88680232

PRIMARY PARTNER SERVICE

PRIMARY PARTNER SERVICE

Filed: November 20, 2020
Transportation reservation and travel ticket reservation services; travel assistance services, namely, arranging for the…
Owned by: Southwest Airlines Co.
Serial Number: 90333205

PREFERRED PARTNER SERVICE

PREFERRED PARTNER SERVICE

Filed: November 20, 2020
Transportation reservation and travel ticket reservation services; travel assistance services ; provision of travel information…
Owned by: Southwest Airlines Co.
Serial Number: 90333211

PREMIER PARTNER SERVICE

PREMIER PARTNER SERVICE

Filed: November 20, 2020
Transportation reservation and travel ticket reservation services; travel assistance services ; provision of travel information…
Owned by: Southwest Airlines Co.
Serial Number: 90333213

PRIMARYPARTNER SERVICE

PRIMARYPARTNER SERVICE

Filed: December 29, 2020
Transportation reservation and travel ticket reservation services; travel assistance services, namely, arranging for the…
Owned by: Southwest Airlines Co.
Serial Number: 90426230

PREFERREDPARTNER SERVICE

PREFERREDPARTNER SERVICE

Filed: December 29, 2020
Transportation reservation and travel ticket reservation services; travel assistance services, namely, arranging for the…
Owned by: Southwest Airlines Co.
Serial Number: 90426259

PREMIERPARTNER SERVICE

PREMIERPARTNER SERVICE

Filed: December 29, 2020
Transportation reservation and travel ticket reservation services; travel assistance services, namely, arranging for the…
Owned by: Southwest Airlines Co.
Serial Number: 90426265

WANNA GET AWAY +

WANNA GET AWAY +

Filed: March 17, 2021
Transportation of passengers by air; providing a website for the arrangement and booking of travel; providing travel information…
Owned by: Southwest Airlines Co.
Serial Number: 90585440

WANNA GET AWAY PLUS

WANNA GET AWAY PLUS

Filed: March 17, 2021
Transportation of passengers by air; providing a website for the arrangement and booking of travel; providing travel information…
Owned by: Southwest Airlines Co.
Serial Number: 90585442

Image Trademark

Image Trademark

Filed: April 16, 2021
Air transportation of passengers and freight; Airline transportation services; Freight transportation by air; Transportation…
Owned by: Southwest Airlines Co.
Serial Number: 90650107

TRANSFERABLE FLIGHT CREDIT

TRANSFERABLE FLIGHT CREDIT

Filed: October 27, 2021
on-line transportation reservation and travel ticket reservation services; making reservations and bookings for transportation…
Owned by: Southwest Airlines Co.
Serial Number: 97094759

SOUTHWEST

SOUTHWEST

Filed: December 9, 2021
Eye glasses; consumer electronic products, namely, headphones, audio speakers, speakers, power conversion devices, and power…
Owned by: Southwest Airlines Co.
Serial Number: 97165092

RAPID REWARDS

RAPID REWARDS

Filed: February 3, 2022
Credit card payment processing services marketed in conjunction with the provision of passenger air transportation services…
Owned by: Southwest Airlines Co.
Serial Number: 97251623

SOUTHWEST BUSINESS ASSIST

SOUTHWEST BUSINESS ASSIST

Filed: March 29, 2022
Providing travel management services; business management services in the field of travel and travel planning; business…
Owned by: Southwest Airlines Co.
Serial Number: 97336188

GETAWAYS BY SOUTHWEST

GETAWAYS BY SOUTHWEST

Filed: October 19, 2022
Transportation services, namely, transportation of passengers by air; Transportation reservation services; Arranging transportation…
Owned by: Southwest Airlines Co.
Serial Number: 97639394

SOUTHWEST RAPID REWARDS

SOUTHWEST RAPID REWARDS

Filed: November 4, 2022
Credit card payment processing services marketed in conjunction with the provision of passenger air transportation services…
Owned by: Southwest Airlines Co.
Serial Number: 97663605

IMUA ONE

IMUA ONE

Filed: April 27, 2023
Air transportation services featuring a frequent flyer bonus program; air transportation of passengers
Owned by: Southwest Airlines Co.
Serial Number: 97910312

SOUTHWEST IMUA ONE

SOUTHWEST IMUA ONE

Filed: April 27, 2023
air transportation services featuring a frequent flyer bonus program; air transportation of passengers
Owned by: Southwest Airlines Co.
Serial Number: 97911260