PRINCIPAL FINANCIAL SERVICES, INC. Trademarks
PRINCIPAL BLUEPRINT

PRINCIPAL BLUEPRINT

Financial investment and retirement plan services, namely, the formation and administration of employee pension plans and…
Owned by: PRINCIPAL FINANCIAL SERVICES, INC.
Serial Number: 76346120

WHY DO WE WORK?

WHY DO WE WORK?

tax consulting services; annuities underwriting and investment, management of, distribution and administration services,…
Owned by: PRINCIPAL FINANCIAL SERVICES, INC.
Serial Number: 76499751

PRINCIPAL STRATEGIC ASSET REVIEW

PRINCIPAL STRATEGIC ASSET REVIEW

financial analysis, investment consultation and advice, investment management and investment of funds for others
Owned by: PRINCIPAL FINANCIAL SERVICES, INC.
Serial Number: 76511241

COMMUNICATION ASSESSMENT TOOL

COMMUNICATION ASSESSMENT TOOL

financial and investment services
Owned by: PRINCIPAL FINANCIAL SERVICES, INC.
Serial Number: 76511246

PRINCIPAL UNDERRIGHT

PRINCIPAL UNDERRIGHT

insurance underwriting services
Owned by: PRINCIPAL FINANCIAL SERVICES, INC.
Serial Number: 76519939

PPI

PPI

insurance administration in the fields of health, vision, dental, life, accidental death and dismemberment and disability…
Owned by: PRINCIPAL FINANCIAL SERVICES, INC.
Serial Number: 76540325

IT'S NOT INSURANCE. IT'S SMARTER.

IT'S NOT INSURANCE. IT'S SMARTER.

administration of a discount program for enabling participants to obtain discounts on dental fees through use of a discount…
Owned by: PRINCIPAL FINANCIAL SERVICES, INC.
Serial Number: 77092115

MY PERLS

MY PERLS

Financial services, namely providing online resources for determining employee stock ownership plan repurchase liability
Owned by: PRINCIPAL FINANCIAL SERVICES, INC.
Serial Number: 77327901

RETIRE SECURE

RETIRE SECURE

retirement services, namely, providing information to assist in planning, managing, evaluating, and calculating retirement…
Owned by: PRINCIPAL FINANCIAL SERVICES, INC.
Serial Number: 77430115

Image Trademark

Image Trademark

computer program for determining employee stock ownership plan repurchase liability
Owned by: PRINCIPAL FINANCIAL SERVICES, INC.
Serial Number: 78197712

PERLS

PERLS

computer program for determining employee stock ownership plan repurchase liability
Owned by: PRINCIPAL FINANCIAL SERVICES, INC.
Serial Number: 78197714

WYSTAR GLOBAL RETIREMENT SOLUTIONS

WYSTAR GLOBAL RETIREMENT SOLUTIONS

Filed: June 19, 2003
Outsourcing in the field of financial resource services offered to retirement plan providers
Owned by: PRINCIPAL FINANCIAL SERVICES, INC.
Serial Number: 78264500

PRINCIPAL BANK

PRINCIPAL BANK

retail commercial banking services, namely, checking, savings, money market, credit cards, certificates of deposit, mortgage…
Owned by: PRINCIPAL FINANCIAL SERVICES, INC.
Serial Number: 78342728

NEW DENTAL CHOICE

NEW DENTAL CHOICE

Filed: January 26, 2006
administration of a discount program for enabling participants to obtain discounts on dental fees through use of a discount…
Owned by: PRINCIPAL FINANCIAL SERVICES, INC.
Serial Number: 78800486

NEW DENTAL CHOICE YOU SAVE YOU SMILE

NEW DENTAL CHOICE YOU SAVE YOU SMILE

Filed: January 26, 2006
Administration of a discount program for enabling participants to obtain discounts on dental fees through use of a discount…
Owned by: PRINCIPAL FINANCIAL SERVICES, INC.
Serial Number: 78800500

DESTINATION

DESTINATION

Filed: May 10, 2010
Banking services, namely, savings account services and certificate of deposit services
Owned by: PRINCIPAL FINANCIAL SERVICES, INC.
Serial Number: 85034274

WYSTAR

WYSTAR

Filed: May 16, 2011
Outsourcing in the field of retirement plan administration; financial records management; records management services, namely…
Owned by: PRINCIPAL FINANCIAL SERVICES, INC.
Serial Number: 85321986

DYNAMIC PENSION GLIDEPATH

DYNAMIC PENSION GLIDEPATH

Filed: November 18, 2011
Financial and investment services, namely, fund portfolio management and administration; financial services, namely, financial…
Owned by: PRINCIPAL FINANCIAL SERVICES, INC.
Serial Number: 85476859

TARGET MY RETIREMENT

TARGET MY RETIREMENT

Filed: June 12, 2015
Retirement fund investment services; financial planning for retirement; providing personalized investment information and…
Owned by: PRINCIPAL FINANCIAL SERVICES, INC.
Serial Number: 86660224

OUTCOME OPTIMIZER

OUTCOME OPTIMIZER

Filed: June 26, 2015
Financial consulting services in the fields of retirement planning, retirement plan design, retirement plan administration…
Owned by: PRINCIPAL FINANCIAL SERVICES, INC.
Serial Number: 86675909

WYSTAR FYI

WYSTAR FYI

Filed: December 1, 2017
Providing online newsletters in the field of administration of retirement plans, pension plans and employee stock ownership…
Owned by: PRINCIPAL FINANCIAL SERVICES, INC.
Serial Number: 87705150