Nationwide Mutual Insurance Company Trademarks
NATIONWIDE SMARTRIDE

NATIONWIDE SMARTRIDE

Insurance services, namely, a rewards program that adjusts auto insurance rates and provides other rewards based on teen…
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77119376

NATIONWIDE HERITAGE ANNUITY

NATIONWIDE HERITAGE ANNUITY

Filed: March 15, 2007
INSURANCE AND FINANCIAL SERVICES, NAMELY, UNDERWRITING, BROKERAGE AND ADMINISTRATION OF ANNUITIES
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77132224

NATIONWIDE

NATIONWIDE

Providing banking services to others
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77146539

NATIONWIDE TRADITIONS ANNUITY

NATIONWIDE TRADITIONS ANNUITY

INSURANCE AND FINANCIAL SERVICES, NAMELY, UNDERWRITING, BROKERAGE, AND ADMINISTRATION OF ANNUITIES
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77156422

Image Trademark

Image Trademark

INSURANCE SERVICES, NAMELY, UNDERWRITING FOR ALL TYPES OF INSURANCE; INSURANCE AGENCY SERVICES
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77157673

TRANSFORMING LIVES AT CRITICAL MOMENTS

TRANSFORMING LIVES AT CRITICAL MOMENTS

Filed: April 17, 2007
CHARITABLE SERVICES, NAMELY, ORGANIZING AND CONDUCTING VOLUNTEER PROGRAMS AND COMMUNITY SERVICE PROJECTS
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77158144

NATIONWIDE

NATIONWIDE

Providing banking services to others
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77158158

NATIONWIDE FUNDS

NATIONWIDE FUNDS

Filed: April 23, 2007
FINANCIAL AND INVESTMENT MANAGEMENT SERVICES, NAMELY, MUTUAL FUND ADVISORY AND BROKERAGE, INVESTMENT ADVISORY SERVICES AND…
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77162720

NATIONWIDE

NATIONWIDE

Filed: April 23, 2007
Providing banking services to others
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77162722

NEXT GENERATION CORPORATE VARIABLE UNIVERSAL LIFE

NEXT GENERATION CORPORATE VARIABLE UNIVERSAL LIFE

Filed: May 1, 2007
INSURANCE AND FINANCIAL SERVICES, NAMELY, ADMINISTRATION OF UNIVERSAL LIFE INSURANCE POLICIES
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77169599

NATIONWIDE ON CALL

NATIONWIDE ON CALL

24-hour customer service in the field of insurance, namely, assisting customers in obtaining insurance quotes, billing information…
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77169600

NATIONWIDE RETIREMENT INNOVATOR

NATIONWIDE RETIREMENT INNOVATOR

Filed: May 1, 2007
FINANCIAL SERVICES, NAMELY, BROKERAGE, ADMINISTRATION AND DISTRIBUTION OF MUTUAL FUNDS, PENSION PLANS, RETIREMENT PLANS,…
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77169601

NATIONWIDE ALTERNATIVE RESERVE VUL

NATIONWIDE ALTERNATIVE RESERVE VUL

Filed: May 18, 2007
INSURANCE SERVICES, NAMELY, [ UNDERWRITING AND ] ADMINISTRATION OF UNIVERSAL LIFE INSURANCE POLICIES
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77184457

NATIONWIDE SPECIALTY HEALTH

NATIONWIDE SPECIALTY HEALTH

Insurance services, namely, underwriting and administering health care, medical, and accident insurance plans
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77184466

HAVE THE TALK

HAVE THE TALK

Promoting public awareness of the need for individuals to be financially prepared for their futures
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77190335

NATIONWIDE CLEAR SELECT

NATIONWIDE CLEAR SELECT

FINANCIAL SERVICES, NAMELY, LIFE INSURANCE AND ANNUITY UNDERWRITING, INVESTMENT MANAGEMENT AND DISTRIBUTION
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77197808

NATIONWIDE NATIONWIDE ON YOUR SIDE

NATIONWIDE NATIONWIDE ON YOUR SIDE

Insurance services, namely, administration, brokerage, and underwriting for all types of insurance; Insurance claims administration…
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77207230

NATIONWIDE FRAMEWORK FOR RETIREMENT

NATIONWIDE FRAMEWORK FOR RETIREMENT

Financial planning for retirement
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77233259

NATIONWIDE NATIONWIDE BETTER HEALTH ON YOUR SIDE

NATIONWIDE NATIONWIDE BETTER HEALTH ON YOUR SIDE

BUSINESS SERVICES, NAMELY, COST CONTAINMENT AND COST MANAGEMENT SERVICES IN THE FIELDS OF HEALTH CARE BENEFITS OF OTHERS…
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77240243

NATIONWIDE ACCELERATE

NATIONWIDE ACCELERATE

Banking services, namely, providing certificates of deposit
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77240248

NATIONWIDE CUSTOM PORTFOLIO

NATIONWIDE CUSTOM PORTFOLIO

Filed: August 8, 2007
Financial services, namely, the distribution of variable annuities
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77249724

NATIONWIDE INCOME ARCHITECT

NATIONWIDE INCOME ARCHITECT

Filed: September 6, 2007
Financial services, namely, investment management of and distribution of variable annuities
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77272755

NATIONWIDE ASSET MANAGEMENT

NATIONWIDE ASSET MANAGEMENT

Filed: September 13, 2007
Financial services, namely, investment management and advisory services
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77278937

NATIONWIDE LIFEPLUS

NATIONWIDE LIFEPLUS

Insurance services, namely, insurance brokerage, claims administration and processing, and underwriting term life insurance…
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77291736

BUILDER'S LINK

BUILDER'S LINK

INSURANCE SERVICES, NAMELY, ADMINISTRATION, UNDERWRITING AND BROKERAGE OF PROPERTY AND CASUALTY INSURANCE
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77301611

BLUE RIBBON FAST LANE REPAIR SERVICE

BLUE RIBBON FAST LANE REPAIR SERVICE

Insurance claims management services, namely, concierge service at dedicated repair facilities to expedite the resolution…
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77317937

LITE

LITE

Filed: December 18, 2007
Insurance services, namely, brokerage, and underwriting for property and casualty insurance; Insurance claims administration…
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77354673

NWCPP

NWCPP

Insurance services, namely, guarantee services in the nature of providing financial guarantee and surety services for crash…
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77371995

ON YOUR SIDE VOLUNTEER NETWORK

ON YOUR SIDE VOLUNTEER NETWORK

Charitable services, namely, organizing and conducting volunteer programs and community service projects
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77390343

SERIOUS FANS NEED SERIOUS COVERAGE

SERIOUS FANS NEED SERIOUS COVERAGE

Filed: May 7, 2008
INSURANCE SERVICES, NAMELY, administration, brokerage and UNDERWRITING for LIFE, ANNUITY, PROPERTY AND CASUALTY INSURANCE…
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77468298

NATIONWIDE FAMILY PLAN

NATIONWIDE FAMILY PLAN

Filed: July 1, 2008
Insurance services, namely, administration and underwriting of property and casualty insurance
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77512662

NATIONWIDE INSURANCE FAMILY PLAN

NATIONWIDE INSURANCE FAMILY PLAN

Filed: July 1, 2008
Insurance services, namely, administration and underwriting of property and casualty insurance
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77512665

NATIONWIDE PORTFOLIO INNOVATOR

NATIONWIDE PORTFOLIO INNOVATOR

Financial services, namely, distribution of annuities
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77584290

NATIONWIDE RETIRECLEAR

NATIONWIDE RETIRECLEAR

Financial services, namely, administration, and distribution of investments; investment advisory and asset allocation services…
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77599966

NATIONWIDE RETIREMENT CLEAR ADVANTAGE

NATIONWIDE RETIREMENT CLEAR ADVANTAGE

Filed: October 24, 2008
Financial services, namely, administration, and distribution of investments; investment advisory and asset allocation services…
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77599969

LCAYF

LCAYF

Insurance services, namely, administration, brokerage, and underwriting for all types of insurance; insurance agency services…
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77600234

OYS

OYS

Insurance services, namely, administration, brokerage, and underwriting for all types of insurance; insurance agency services…
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77600242

NATIONWIDE BETTER HEALTH

NATIONWIDE BETTER HEALTH

Business services, namely, cost containment and cost management services in the fields of health care benefits of others…
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77608682

NATIONWIDE NATIONWIDE BETTER HEALTH

NATIONWIDE NATIONWIDE BETTER HEALTH

Business services, namely, cost containment and cost management services in the fields of health care benefits of others…
Owned by: Nationwide Mutual Insurance Company
Serial Number: 77626616