Life Insurance Company of the Southwest Trademarks
LSW

LSW

Filed: January 22, 1996
annuity and life insurance underwriting, insurance brokerage, and insurance administration services
Owned by: Life Insurance Company of the Southwest
Serial Number: 75046600

LSW

LSW

Filed: February 15, 1996
annuity and life insurance underwriting, insurance brokerage, and insurance administration services
Owned by: Life Insurance Company of the Southwest
Serial Number: 75058353

SECUREPLUS TSA EQUITY-INDEXED ANNUITY

SECUREPLUS TSA EQUITY-INDEXED ANNUITY

Filed: October 8, 1997
Annuity underwriting, annuity brokerage and annuity administration
Owned by: Life Insurance Company of the Southwest
Serial Number: 75369841

LSW HARBOR

LSW HARBOR

Filed: July 9, 1998
Life insurance underwriting services
Owned by: Life Insurance Company of the Southwest
Serial Number: 75515869

RETIREMAX TSA-90

RETIREMAX TSA-90

Annuity underwriting; Issuance and administration of annuities
Owned by: Life Insurance Company of the Southwest
Serial Number: 77047353

SECUREPLUSACCESS

SECUREPLUSACCESS

Debit card services
Owned by: Life Insurance Company of the Southwest
Serial Number: 77248703

SECUREPLUS

SECUREPLUS

Life insurance underwriting; Issuance and administration of annuities; Annuity underwriting
Owned by: Life Insurance Company of the Southwest
Serial Number: 77393097

EXPERIENCE RETIREMENT

EXPERIENCE RETIREMENT

Financial planning for retirement; Providing financial information
Owned by: Life Insurance Company of the Southwest
Serial Number: 77397996

RETIREMAX ROTH ADVANTAGE

RETIREMAX ROTH ADVANTAGE

Issuance and administration of annuities for use in Roth individual retirement accounts
Owned by: Life Insurance Company of the Southwest
Serial Number: 77599214

SECUREPLUS BENEFIT ACCESS

SECUREPLUS BENEFIT ACCESS

Issuance and administration of annuities
Owned by: Life Insurance Company of the Southwest
Serial Number: 77599861

RETIREMAX BENEFIT ACCESS

RETIREMAX BENEFIT ACCESS

Issuance and administration of annuities
Owned by: Life Insurance Company of the Southwest
Serial Number: 77599889

RETIREMAX SECURE 5

RETIREMAX SECURE 5

Annuity underwriting; Issuance and administration of annuities
Owned by: Life Insurance Company of the Southwest
Serial Number: 77679595

LIFE INSURANCE COMPANY OF THE SOUTHWEST

LIFE INSURANCE COMPANY OF THE SOUTHWEST

Filed: October 5, 2009
Issuance and administration of annuities; Life insurance underwriting; Providing financial information
Owned by: Life Insurance Company of the Southwest
Serial Number: 77841191

SECUREPLUS PREMIER 10

SECUREPLUS PREMIER 10

Issuance and administration of annuities
Owned by: Life Insurance Company of the Southwest
Serial Number: 77844263

SECUREPLUS GOLD

SECUREPLUS GOLD

Annuity underwriting
Owned by: Life Insurance Company of the Southwest
Serial Number: 78239941

SECUREPLUS PLATINUM

SECUREPLUS PLATINUM

Financial services, namely, underwriting annuities and life insurance
Owned by: Life Insurance Company of the Southwest
Serial Number: 78532807

SECUREPLUS SILVER

SECUREPLUS SILVER

Annuity underwriting
Owned by: Life Insurance Company of the Southwest
Serial Number: 78548535

SECUREPLUS PROVIDER

SECUREPLUS PROVIDER

Life insurance and annuity underwriting services
Owned by: Life Insurance Company of the Southwest
Serial Number: 78594594

LIFETIME INCOME ADVANTAGE

LIFETIME INCOME ADVANTAGE

Financial services, namely, financial planning for retirement; providing financial information in the field of retirement…
Owned by: Life Insurance Company of the Southwest
Serial Number: 78726120

PROTECT YOUR RETIREMENT

PROTECT YOUR RETIREMENT

Filed: May 6, 2010
Insurance underwriting in the field of life insurance policies which provide living benefits; Issuance and administration…
Owned by: Life Insurance Company of the Southwest
Serial Number: 85031836

RETIREMAX INCOME MASTER

RETIREMAX INCOME MASTER

Issuance and administration of annuities
Owned by: Life Insurance Company of the Southwest
Serial Number: 85156031

SECUREPLUS MARQUEE 3

SECUREPLUS MARQUEE 3

Issuance and administration of annuities
Owned by: Life Insurance Company of the Southwest
Serial Number: 85296375

SECUREPLUS MARQUEE 10

SECUREPLUS MARQUEE 10

Issuance and administration of annuities
Owned by: Life Insurance Company of the Southwest
Serial Number: 85296389

LSW FLEXLIFE

LSW FLEXLIFE

Life insurance underwriting
Owned by: Life Insurance Company of the Southwest
Serial Number: 85297607

SECUREPLUS PREFERRED 3

SECUREPLUS PREFERRED 3

Issuance and administration of annuities
Owned by: Life Insurance Company of the Southwest
Serial Number: 85363267

SECUREPLUS PREFERRED 10

SECUREPLUS PREFERRED 10

Issuance and administration of annuities
Owned by: Life Insurance Company of the Southwest
Serial Number: 85363275

SECUREPLUS PARAMOUNT 5

SECUREPLUS PARAMOUNT 5

Underwriting, issuance and administration of annuities
Owned by: Life Insurance Company of the Southwest
Serial Number: 85577183

SECUREPLUS VIP

SECUREPLUS VIP

Underwriting, issuance and administration of annuities
Owned by: Life Insurance Company of the Southwest
Serial Number: 85586077

VALUE AND INCOME PLAN

VALUE AND INCOME PLAN

Underwriting, issuance and administration of annuities
Owned by: Life Insurance Company of the Southwest
Serial Number: 85586080

LIFETIME INCOME ADVANTAGE RETIREMENT PLAN

LIFETIME INCOME ADVANTAGE RETIREMENT PLAN

Filed: April 18, 2013
Financial administration of annuities for retirement plans; Underwriting, issuance and administration of annuities
Owned by: Life Insurance Company of the Southwest
Serial Number: 85907967

SECUREPLUS PREFERRED

SECUREPLUS PREFERRED

Filed: May 3, 2013
Issuance and administration of annuities
Owned by: Life Insurance Company of the Southwest
Serial Number: 85922599

SECUREPLUS MARQUEE

SECUREPLUS MARQUEE

Filed: August 8, 2013
Underwriting, issuance and administration of annuities
Owned by: Life Insurance Company of the Southwest
Serial Number: 86032201

SECUREPLUS PARAMOUNT

SECUREPLUS PARAMOUNT

Filed: August 8, 2013
Underwriting, issuance and administration of annuities
Owned by: Life Insurance Company of the Southwest
Serial Number: 86032213

SECUREPLUS RELIANCE

SECUREPLUS RELIANCE

Filed: April 23, 2014
Underwriting, issuance and administration of annuities
Owned by: Life Insurance Company of the Southwest
Serial Number: 86260337