HY-VEE, INC. Trademarks
MIKE HENRY

MIKE HENRY

Filed: December 9, 1997
cleaning preparations, namely, laundry bleach, fabric softeners and dishwashing detergent
Owned by: HY-VEE, INC.
Serial Number: 75402484

Image Trademark

Image Trademark

Filed: December 9, 1997
cleaning preparations, namely, laundry bleach, fabric softeners and dishwashing detergent
Owned by: HY-VEE, INC.
Serial Number: 75402485

COWBOY GRILLER

COWBOY GRILLER

Filed: September 17, 1998
Hot and cold sandwiches
Owned by: HY-VEE, INC.
Serial Number: 75554426

COWGIRL GRILLER

COWGIRL GRILLER

Filed: September 28, 1998
Hot and cold sandwiches
Owned by: HY-VEE, INC.
Serial Number: 75560212

BLUE ELEGANCE

BLUE ELEGANCE

Flatware, namely, knives, forks and spoons
Owned by: HY-VEE, INC.
Serial Number: 75576523

TWO RIVERS BAKERY

TWO RIVERS BAKERY

retail bakery services
Owned by: HY-VEE, INC.
Serial Number: 75708253

HY-VEE BLAST

HY-VEE BLAST

vegetable juices
Owned by: HY-VEE, INC.
Serial Number: 75709635

HY-VEE GRAND SELECTIONS

HY-VEE GRAND SELECTIONS

Filed: June 21, 1999
Canned foodstuffs, namely, canned fruits and vegetables, canned soups and canned pork and beans
Owned by: HY-VEE, INC.
Serial Number: 75732879

THE SOAP & WATER COMPANY

THE SOAP & WATER COMPANY

Retail store service within a section of a retail supermarket featuring bath and body products
Owned by: HY-VEE, INC.
Serial Number: 75745660

HEALTHMARKET

HEALTHMARKET

Filed: April 3, 2000
Retail store services in the field of organic and natural foods
Owned by: HY-VEE, INC.
Serial Number: 76015557

TRUE SELF

TRUE SELF

feminine deodorant sprays and deodorant suppositories
Owned by: HY-VEE, INC.
Serial Number: 77054746

MATRIARCH

MATRIARCH

marketing and advertising services directed toward women's interests
Owned by: HY-VEE, INC.
Serial Number: 77054786

HY-VEE FUNPAWS

HY-VEE FUNPAWS

Pet beds and crates
Owned by: HY-VEE, INC.
Serial Number: 77056110

HY-VEE TOASTER POPS

HY-VEE TOASTER POPS

toaster pastries
Owned by: HY-VEE, INC.
Serial Number: 77280071

DINNER? DONE!

DINNER? DONE!

educational demonstrations, namely, meal preparation
Owned by: HY-VEE, INC.
Serial Number: 77408380

HY-VEE MIDWEST PRODUCT

HY-VEE MIDWEST PRODUCT

promoting the sale of products manufactured and grown by others in the upper Midwest region of the United States, namely…
Owned by: HY-VEE, INC.
Serial Number: 77532500

HEARTLAND PANTRY

HEARTLAND PANTRY

dry cleaning services
Owned by: HY-VEE, INC.
Serial Number: 77537232

HEARTLAND PANTRY

HEARTLAND PANTRY

rental services, namely, movie rentals
Owned by: HY-VEE, INC.
Serial Number: 77537251

HY-POWERED

HY-POWERED

Highly caffeinated coffee
Owned by: HY-VEE, INC.
Serial Number: 77846386

MOTHER'S CHOICE

MOTHER'S CHOICE

Filed: September 24, 2002
Baby products, namely baby wipes for use in changing diapers
Owned by: HY-VEE, INC.
Serial Number: 78167194

CRUNCHY STAY TRIM

CRUNCHY STAY TRIM

Breakfast cereal
Owned by: HY-VEE, INC.
Serial Number: 78253129

MOTHER'S CHOICE

MOTHER'S CHOICE

Baby products, namely, baby oil, baby powder, baby lotion and baby shampoo
Owned by: HY-VEE, INC.
Serial Number: 78255312

MOTHER'S CHOICE

MOTHER'S CHOICE

BABY PRODUCTS, NAMELY, BABY FOOD
Owned by: HY-VEE, INC.
Serial Number: 78255335

MOTHER'S CHOICE

MOTHER'S CHOICE

BABY PRODUCTS, NAMELY, BABY BOTTLE LINERS
Owned by: HY-VEE, INC.
Serial Number: 78255347

CAROLINE JANE

CAROLINE JANE

HAIR PRODUCT ACCESSORIES, NAMELY, HAIR BRUSHES AND HAIR COMBS
Owned by: HY-VEE, INC.
Serial Number: 78622935

CAROLINE JANE

CAROLINE JANE

HOSIERY INCLUDING PANTYHOSE AND STOCKINGS
Owned by: HY-VEE, INC.
Serial Number: 78622960

HY-VEE FUNPAWS

HY-VEE FUNPAWS

PET TOYS
Owned by: HY-VEE, INC.
Serial Number: 78622980

HY-VEE VUE

HY-VEE VUE

EYEGLASSES
Owned by: HY-VEE, INC.
Serial Number: 78623002

HY-VEE WATER REFRESHERS

HY-VEE WATER REFRESHERS

Filed: August 24, 2005
BOTTLED FRUIT FLAVORED WATER
Owned by: HY-VEE, INC.
Serial Number: 78699592

HY-VEE RANCH DIPPERS

HY-VEE RANCH DIPPERS

DIP FOR CHIPS AND VEGETABLES
Owned by: HY-VEE, INC.
Serial Number: 78699615

HY-VEE COMPLETE DOG

HY-VEE COMPLETE DOG

DOG FOOD
Owned by: HY-VEE, INC.
Serial Number: 78746519

HY-VEE COMPLETE CAT

HY-VEE COMPLETE CAT

Filed: November 3, 2005
CAT FOOD
Owned by: HY-VEE, INC.
Serial Number: 78746543

HY-VEE DU JOUR

HY-VEE DU JOUR

SOUPS
Owned by: HY-VEE, INC.
Serial Number: 78932046

FAVORITE RAKE

FAVORITE RAKE

garden rakes
Owned by: HY-VEE, INC.
Serial Number: 85184446

HEALTHYBITES

HEALTHYBITES

downloadable electronic newsletters, brochures and articles deliverable by e-mail featuring healthy eating and lifestyle…
Owned by: HY-VEE, INC.
Serial Number: 85313532

PILLOW SOFT

PILLOW SOFT

Filed: August 17, 2011
Bathroom tissue
Owned by: HY-VEE, INC.
Serial Number: 85400370

HY-VEE GAS FUEL SAVER

HY-VEE GAS FUEL SAVER

Magnetically encoded customer loyalty cards, namely, used to promote and reward customers for making store purchases by…
Owned by: HY-VEE, INC.
Serial Number: 85518140