BlueCross BlueShield of Tennessee, Inc. Trademarks
GOLDEN SECURITY INSURANCE COMPANY

GOLDEN SECURITY INSURANCE COMPANY

insurance services, namely, underwriting life, disability, accident and health insurance
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 76525106

(X-X)2 N-1 S2 = __

(X-X)2 N-1 S2 = __

Cost management for the health care benefit plans of others, health care cost containment, health care cost review, health…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 76638638

THCM

THCM

Consultation with employers related to assisting employers in understanding where health costs are concentrated within the…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77022419

THCA

THCA

Consultation with employers related to analyzing and qualifying employee health and personnel data and evaluating the effects…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77022440

CHR

CHR

Creation and provision of web pages to and for third parties; Data automation and collection service using proprietary software…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77156036

CARESMART

CARESMART

Health care services, namely, providing a disease management program for members of a health benefits program
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77420613

WELL+WISE

WELL+WISE

Promoting public awareness of the need for health care and disease prevention; business administration of disease prevention…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77716158

WELL+WISE

WELL+WISE

Personal consulting services in the field of health care; providing health information; health care services, namely, preparing…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77716179

WELL+WISE

WELL+WISE

Life coaching services in the field of health; educational services, namely, conducting classes, educational demonstrations…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77716188

MVMT FOR LIFE

MVMT FOR LIFE

Financial services, namely, comprehensive health care financing; comprehensive health care financing for the development…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77764738

PERSONIFI

PERSONIFI

Electronic transmission of health care insurance data
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77767797

OCTAVE

OCTAVE

Electronic transmission of health care insurance data
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77767798

COVITA

COVITA

Electronic transmission of health care insurance data
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77767799

OCTAVE

OCTAVE

Providing temporary use of on-line non-downloadable software for providing medical information between insurance company…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77768669

COVITA

COVITA

Providing temporary use of on-line non-downloadable software for providing medical information between insurance company…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77768688

PERSONIFI

PERSONIFI

Providing temporary use of on-line non-downloadable software for providing medical information between insurance company…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77768690

OCTAVE

OCTAVE

Newsletters relating to health plans, health care and health issues; printed brochures featuring health care insurance information…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77771019

COVITA

COVITA

Newsletters relating to health plans, health care and health issues; printed brochures featuring health care insurance information…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77771023

OCTAVE

OCTAVE

Administering pharmacy reimbursement programs and services; pharmacy management assistance services; pharmaceutical cost…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77771028

COVITA

COVITA

Administering pharmacy reimbursement programs and services; pharmacy management assistance services; pharmaceutical cost…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77771035

PERSONIFI

PERSONIFI

Administering pharmacy reimbursement programs and services; pharmacy management assistance services; pharmaceutical cost…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77771043

COVITA

COVITA

Managed health care services; health care services, namely, providing physical examinations and immunizations; providing…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77771239

PERSONIFI

PERSONIFI

Managed health care services; health care services, namely, providing physical examinations and immunizations; providing…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77771255

OCTAVE

OCTAVE

Managed health care services; health care services, namely, providing physical examinations and immunizations; providing…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77771264

COVITA

COVITA

Insurance underwriting in the fields of mental health and life; underwriting insurance for pre-paid dental and health care…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77771273

OCTAVE

OCTAVE

Insurance underwriting in the fields of mental health and life; underwriting insurance for pre-paid dental and health care…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77771276

PERSONIFI

PERSONIFI

Insurance underwriting in the fields of mental health and life; underwriting insurance for pre-paid dental and health care…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77771282

PERSONIFI

PERSONIFI

Newsletters relating to health plans, health care and health issues; printed brochures featuring health care insurance information…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77773504

HEALTHY FOCUS

HEALTHY FOCUS

Counseling services in the fields of health, nutrition and lifestyle wellness
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77792907

MVMT FOR LIFE

MVMT FOR LIFE

Financial services, namely, comprehensive health care financing; comprehensive health care financing for the development…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 77851113

TENNESSEEHEALTH.COM

TENNESSEEHEALTH.COM

computer services, namely, providing a website containing electronic links to benefit information and care management programs…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 78157298

PERSONAL HEALTH PROGRAMS

PERSONAL HEALTH PROGRAMS

Providing an on-line Internet based site for medical, health, insurance information, databases, for use by insureds.
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 78180122

MULTIPAK

MULTIPAK

Insurance services, namely, for underwriting health insurance
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 78253158

CARESMART

CARESMART

use with health care services, namely, providing a diabetes management program for members of a health insurance program
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 78418900

PLANWISE

PLANWISE

Health insurance administration through provision of a health savings account-qualified high deductible health plan insurance…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 78472553

CAPSTONE GOVERNMENT SOLUTIONS

CAPSTONE GOVERNMENT SOLUTIONS

Insurance services, namely insurance claims processing, insurance claims administration, and insurance consultation in the…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 78504243

S2 = E(X-X)2 N-1

S2 = E(X-X)2 N-1

Cost management for the health care benefit plans of others, health care cost containment, health care cost review, health…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 78545710

MEDBRIEF

MEDBRIEF

Providing medical information between insurance company, providers and subscribers
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 78560796

CAPSTONE GOVERNMENT SOLUTIONS

CAPSTONE GOVERNMENT SOLUTIONS

Insurance services, namely insurance claims processing, insurance claims administration, and insurance consultation in the…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 78575147

ADMINISTREAM

ADMINISTREAM

Insurance administration in the field of life, disability and health care insurance; health care insurance and insurance…
Owned by: BlueCross BlueShield of Tennessee, Inc.
Serial Number: 78575269