AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS Trademarks
CANCER INSURANCE

CANCER INSURANCE

Filed: February 16, 1970
UNDERWRITING OF INSURANCE
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 72351406

LIFECARE

LIFECARE

Filed: August 3, 1972
UNDERWRITING LIFE INSURANCE SERVICES
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 72431605

Image Trademark

Image Trademark

Filed: April 4, 1986
UNDERWRITING HEALTH INSURANCE
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 73592214

CORPORATE ONE

CORPORATE ONE

Filed: November 7, 1988
UNDERWRITING HEALTH AND LIFE INSURANCE
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 73762509

PROTECTING YOUR HEALTH FOR LIFE

PROTECTING YOUR HEALTH FOR LIFE

Filed: February 16, 1989
MULTIPLE LINE INSURANCE UNDERWRITING SERVICES
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 73781100

ADVANCED LIFE INSURANCE

ADVANCED LIFE INSURANCE

Filed: May 22, 1989
LIFE INSURANCE UNDERWRITING SERVICES
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 73801741

THE RIGHT CHOICE

THE RIGHT CHOICE

Filed: December 28, 1989
multiple line insurance underwriting services
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74014791

AFLAC AMERICAN FAMILY LIFE ASSURANCE COMPANY OF NEW YORK

AFLAC AMERICAN FAMILY LIFE ASSURANCE COMPANY OF NEW YORK

Filed: June 11, 1990
MULTIPLE LIFE INSURANCE UNDERWRITING SERVICES
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74068105

SERVICE ONE

SERVICE ONE

Filed: October 31, 1990
multiple line insurance administration services
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74110925

NUMBER ONE

NUMBER ONE

Filed: October 31, 1990
multiple line insurance underwriting services
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74111065

THE AFFORDABLE CHOICE

THE AFFORDABLE CHOICE

Filed: November 19, 1990
multiple line insurance underwriting services
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74116670

AFLAC

AFLAC

Filed: April 22, 1991
multiple line insurance underwriting services
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74159250

...OUR STRENGTH IS YOUR SECURITY.

...OUR STRENGTH IS YOUR SECURITY.

Filed: June 19, 1992
insurance underwriting services in the fields of health, life, accident and cancer insurance
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74286487

FLEXPRESS

FLEXPRESS

Filed: November 19, 1992
newsletter relating to insurance underwriting services
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74332522

NUMBER ONE IN PAYROLL MARKETING

NUMBER ONE IN PAYROLL MARKETING

Filed: February 4, 1993
supplemental health insurance underwriting services offered using the payroll marketing method
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74355458

DEDUCTIBLE PLUS

DEDUCTIBLE PLUS

Filed: February 26, 1993
multiple line insurance underwriting services in the fields of life, health and hospital confinement indemnity insurance
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74362384

EL DEDUCIBLE POSITIVO

EL DEDUCIBLE POSITIVO

Filed: April 5, 1993
multiple line insurance underwriting services in the fields of life, health, and hospital confinement indemnity insurance…
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74375637

#1 IN PAYROLL MARKETING

#1 IN PAYROLL MARKETING

Filed: June 7, 1993
supplemental health insurance underwriting services offered using the payroll marketing method
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74398186

LIFE NEEDS

LIFE NEEDS

Filed: June 7, 1993
multiple line insurance underwriting services in the fields of cancer, hospital intensive care, accident and disability,…
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74398307

AHA

AHA

Filed: July 15, 1993
newsletter providing insurance underwriting, educational and marketing information
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74412769

SMARTSALE

SMARTSALE

Filed: January 27, 1994
computer software information processing programs for use in insurance underwriting
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74483116

RAPID

RAPID

Filed: January 27, 1994
computer software programs relating to insurance underwriting
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74483121

TO PROTECT YOUR EMPLOYEES...IS TO PROTECT YOUR BUSINESS

TO PROTECT YOUR EMPLOYEES...IS TO PROTECT YOUR BUSINESS

Filed: March 21, 1994
life and health insurance underwriting services
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74502390

TO PROTECT YOUR INCOME...IS TO PROTECT YOUR FAMILY'S SECURITY

TO PROTECT YOUR INCOME...IS TO PROTECT YOUR FAMILY'S SECURITY

Filed: March 21, 1994
life and health insurance underwriting services
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74502393

SMARTAPP

SMARTAPP

Filed: March 24, 1994
life, health, accident and sickness insurance underwriting services provided through rapid electronic processing of insurance…
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74504362

PERSONAL SHORT-TERM DISABILITY

PERSONAL SHORT-TERM DISABILITY

Filed: October 3, 1994
payroll deducted insurance disability underwriting services
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74580438

SMART DATA

SMART DATA

Filed: October 11, 1994
insurance underwriting computer software
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74585449

SMART RATE

SMART RATE

Filed: October 11, 1994
computer software programs relating to rating insurance policies
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74585450

INFO ONE

INFO ONE

Filed: February 2, 1995
information booklets relating to insurance underwriting services
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 74628919

PROTECTING YOUR HEALTH FOR LIFE

PROTECTING YOUR HEALTH FOR LIFE

Filed: January 16, 1996
multiple line insurance underwriting services in the fields of cancer, hospital intensive care, accident and disability,…
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 75042705

JUST GET BETTER

JUST GET BETTER

Filed: March 22, 1996
supplemental insurance underwriting in the field of life and health
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 75077398

AFLAC

AFLAC

PORTABLE BEVERAGE COOLERS AND PLASTIC DRINKING CUPS
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 76307920

SERVICE ONE

SERVICE ONE

Multiple line insurance administration services
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 76516211

AFLAC TO THE RESCUE

AFLAC TO THE RESCUE

Insurance underwriting services in the fields of dental, health, life, cancer, hospital intensive care, accident and disability…
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 77121016

AFLAC SMARTAUDIT

AFLAC SMARTAUDIT

Computerized tracking services, namely, providing a centralized database that allows independent sales agents to view the…
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 77342600

AFLAC WINGSPAN

AFLAC WINGSPAN

Administrative support offered to independent insurance brokers and to businesses, namely, customer service featuring customized…
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 77706537

AFLAC NOW MORE THAN EVER

AFLAC NOW MORE THAN EVER

Insurance underwriting services in the fields of health, life, cancer, hospital intensive care, accident and disability,…
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 77706543

TAKE FLIGHT

TAKE FLIGHT

recruiting services for others, namely, recruiting independent sales agents in the field of insurance
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 77823915

REDI-FLEX

REDI-FLEX

Direct deposit feature of employee reimbursement benefit plan
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 78108052

DEBIT ONE

DEBIT ONE

Debit card services.
Owned by: AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS
Serial Number: 78121946