Platform as a service (PAAS) featuring computer software platforms for use in scheduling, delivering and analyzing digital advertising, purchase and sale of advertising space, and for use in market research and analysis in the field of advertising and customer outreach; providing temporary use of on-line non-downloadable software interface for creation, management, and analysis of advertising campaigns and creative, and the purchase and sale of advertising space; providing temporary use of on-line non-downloadable computer software platform for use in scheduling, delivering and analyzing digital advertising; providing temporary use of on-line non-downloadable mobile computing and operating platforms consisting of data transceivers, wireless networks and gateways for use in scheduling, delivering and analyzing digital advertising and in collection and management of consumer and marketing data