Software as a service (SAAS) services featuring software for intelligent brand communication that integrates first-party data with third-party location traffic data, third-party consumer spending data, and third-party audience-segmentation data to analyze and drive trade-area growth; Software as a service (SAAS) services featuring software for predictive marketing analytics and for identifying consumer demand drivers; Software as a service (SAAS) services featuring software for audience segmentation and for targeting advertising and marketing communications; Software as a service (SAAS) services featuring software for planning, automating, and scaling advertising and marketing campaigns; Providing temporary use of on-line non-downloadable software for measuring and reporting marketing campaign performance and trade-area growth; Providing access to standardized and custom datasets for use in planning, automating, and scaling advertising and marketing campaigns; Data as a service (DaaS) featuring first-party data, third-party location traffic data, third-party consumer spending data, and third-party audience-segmentation data, all such data delivered via cloud-based platforms