The mark consists of The mark consists of the stylized wording "KOOL MAX" in gold, outlined in red, arched within a curved black banner, outlined in white, surrounded by a gold border, superimposed over the bottom of a stylized design of an anthropomorphic white tiger with black stripes, bearing gray shading and outlined in black, with yellow, green, black and white eyes, a pink nose with white highlighting, white and black whiskers, and an open mouth that is red inside, showing its beige teeth and red tongue, wearing a purple collared shirt decorated with a pattern of red flowers and green leaves. In its white paw, bearing gray highlighting and outlined in black, the tiger is holding a tall glass, outlined in orange, black and white, with white and orange droplets running down the sides of the glass, filled with an orange beverage containing white and orange ice cubes and a slice of yellow and white lemon on the rim of the left side of the glass. Behind the tiger is a triangular background in black containing a stylized design of various green foliage, wherein the triangle is outlined in white and bordered in gold. The additional white is not claimed as a feature of the mark and represents background and transparent areas.