Promoting of a customer loyalty program and preferred customer program for payment card holders; administration of consumer loyalty and incentive programs to promote access to selected lounges, clubs, hospitality venues, and other physical environments; providing marketing and promotional information regarding cardholder benefits and access opportunities.

Entertainment services, namely, providing eligible cardholders with access to entertainment venues, cultural venues, and special events; arranging and conducting special events for business, social entertainment, and cultural purposes for cardholders; club services, namely, providing facilities for entertainment and social gatherings for cardholders.