Business consulting and business analysis services in the field of sales performance and sales content effectiveness, namely, establishing best-practice benchmarks for sales execution and for sales content, analyzing and benchmarking the selling behaviors of an organization's personnel and the effectiveness of its sales content against such benchmarks, and providing recommendations on optimal sales behaviors and content; sales force effectiveness consulting; preparation of related business reports.

Software as a service (SAAS) services featuring non-downloadable software, sold as an integral component of a revenue operations, sales enablement, and customer relationship management platform, that uses artificial intelligence to generate a repository and benchmarking tool which defines optimal sales behaviors and optimal sales content and its delivery, and enables artificial intelligence agents and users to evaluate and benchmark both the performance of sales representatives and the effectiveness of sales content by analyzing conversation intelligence data, role definitions, go-to-market strategies, and content usage data.