The mark consists of The Covered California™ logo visually represents the diverse population that will access healthcare coverage through the marketplace. Nested C’s rotated 90 degrees clockwise embody the concept of coverage in a protective umbrella shape, while subtly referencing the brand name. The name is set in a contemporary sans-serif typeface that communicates clearly and effectively while supporting the clean, friendly style of the iconography. The preferred version of the Covered California logo is the vertical configuration in full color. The full-color logo should only appear against a solid white background. Secondary versions of the logo, including grayscale, one-color (black) and reverse (white),should be used only in instances when color artwork and layouts are not possible, such as black-and-white newspaper print ads.