Software as a service (SAAS) services featuring software for data intelligence, analysis, and visualization, namely, deconstructing, normalizing, and reorganizing user data to reveal patterns and insights; Software as a service (SAAS) services featuring software for financial management, investment portfolio tracking and analysis, budgeting, spending analysis, financial data aggregation across multiple accounts and financial institutions, and tracking and valuation of alternative assets; Software as a service (SAAS) services featuring software for personal health, fitness, and wellness tracking and management, and for consumer sports analytics; Providing a website featuring non-downloadable software for analyzing, organizing, and visualizing financial data across multiple accounts and financial institutions, for tracking and valuation of alternative assets, for tracking and managing personal health, fitness, and wellness, and for consumer sports analytics