Artificial intelligence as a service (AIAAS) featuring software using artificial intelligence for analyzing data and interacting with humans; Providing on-line non-downloadable software using artificial intelligence (AI) for analyzing brand performance, marketing effectiveness, and business positioning; Providing on-line non-downloadable software for generating insights, reports, and recommendations in the fields of branding, marketing, and business strategy; Providing temporary use of on-line non-downloadable software for interactive analysis and evaluation of business and marketing data