Advertising services, public relations and marketing services, namely, promoting and marketing the goods and services of others through all public communication means; Marketing services, namely, promoting or advertising the goods and services of others; Digital marketing services; Development of marketing strategies and concepts; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels

Platform as a service (PAAS) featuring computer software platforms for enabling brand owners to optimise their presence within artificial-intelligence-based search systems, namely, configuring, operating and maintaining software to ensure that conversational agents, chatbots and other AI search interfaces recommend the brand owner’s products and services; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for enabling brand owners to optimise their presence within artificial-intelligence-based search systems, namely, configuring, operating and maintaining software to ensure that conversational agents, chatbots and other AI search interfaces recommend the brand owner’s products and services