The mark consists of The mark consists of the stylized wording CYCLE in large ornate red Victorian script lettering with decorative gold shadowing, flourishes and scrollwork curling from the letters, above the word CIGARETTES in large bold brown serif lettering with gold shadowing and drop shadow detail, above a detailed illustration of a mustachioed gentleman wearing a flat cap, brown tweed jacket, knickerbockers, patterned socks and lace up boots, seated astride a black bicycle on a dirt country path with green and brown foliage in the background, all within a red rectangular border on a cream colored background.