Downloadable computer software platforms for women's fitness advice and guidance; Downloadable computer application software for mobile phones, namely, software for women's fitness advice and guidance; Computer software platforms, downloadable, for women's fitness advice and guidance; Downloadable computer application software for mobile phones, namely, software for female athletes integrating physiology and lifestyle for performance, recovery, and athletic development; Downloadable software in the nature of a mobile application for coaching in women's athletic development and performance; Downloadable computer application software for mobile phones, namely, software for female athletic development; Computer software platforms, downloadable, for data management and visualization regarding women's athletic performance; Computer software platforms, downloadable, for data optimization regarding women's fitness advice and guidance; Downloadable application programming interface (API) software for collecting certain fitness and wellness data from third party apps for use with directly entered data for athletic and fitness guidance